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Social Networks
Public/Consumer
Free online service for
connecting and
interacting with others
via ties (e.g. friending,
following, liking, etc.)
– Individuals
– Groups
– Organizations
Examples: Facebook,
MySpace, Google+
Business/Professional
Website that enables
organizations and
business professionals to
communicate and build
business relationships
– Base service
– Enhanced service (fee)
Examples: LinkedIn, Plaxo,
Yammer, Facebook
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