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JOB DESCRIPTION
Job Title
Job Family
Marketing & Communications Manager
Operations and Compliance
Location
Level
UK. Requires travel across UK
Up to £38,000
Organisation
Reporting to the Director of Operations and Compliance, this role holder has accountability for the marketing and
communications functions of the Charity.
Job Purpose
Ownership of the SkillForce Brand including brand awareness and profile raising for the SkillForce programme.
Accountable for the marketing and communications strategy and plan for the Company, including training of
operational staff who work remotely across England, Wales and Scotland
Liaison with internal and external communications and marketing
Responsible for the delivery of the marketing and any associated communications plan across SkillForce
Main Responsibilities and Duties

Delivery on the Charity’s overall business objectives ensuring at all times and through own leadership the
marketing and communications function meets targets and delivery is planned, executed on time and in
budget.

In partnership with area managers, and the fundraising team, define the strategy for the areas and wider
business; including opportunities to enhance product and associated services, promotional plans,
customer targeting and channels to market

Oversee creation of effective area level market plans and campaigns

Write press releases, building and maintaining relationships with journalists, advertisers and agencies as
appropriate

Assist with any organisation for events and functions and produce a range of internal communication
products for staff, stakeholders and clients

Take the lead on the approach to digital marketing, including oversight of website content, developing
and maintaining social media platforms, advertising in a range of media and liaison with third party
suppliers as appropriate

Design and execute a marketing strategy which supports the sales campaigns of SkillForce products to
target schools and promotes SkillForce as a market leader in the education sector; working in close
partnership with corporate and major donors

Provide market intelligence and analysis to the Director of Operations and Compliance to ensure the
SkillForce product offering is compatible with market requirements

Ownership of the SkillForce brand including logo and the use of any materials bearing the brand

Develop and maximise the use of social media in order to drive repeat business, attract new customers
and reach a broad spectrum of interested parties including children and young people

Design and delivery of the communications strategy including external marketing and public relations
ensuring SkillForce maximises opportunities and methods whilst ensuring protection of reputation and
brand

Act as a role model in line with the Charity’s code of conduct; always ensuring compliance with the
Charities governance, policies and procedures
This is not a complete statement of all the responsibilities for this role. The holder may be required to carry
out other duties as directed by their Line Manager.
Knowledge/ Skills/ Experience Required

Comprehensive understanding of the Third Sector – desirable

Effective time management skills – essential

Evidence of previous successful experience in achieving improved outcomes through marketing and/or
communications strategies in an educational environment - essential

Stakeholder and partnership management - essential

Understanding of the role and function of marketing - essential

Experience internal/external communications - essential

Event design and direction -desirable

Excellent communication and interpersonal skills - essential

Have personal integrity, and to create trust in others – essential

Ability to work unsupervised on a day to day basis basis, and to own goals and targets - essential

Expertise of Corporates, Trust, Foundations and Major Donors - desirable

Knowledge and skill in developing and executing digital marketing strategies and proven track record of
such projects – essential

Co-operate with the Company on all matters of compliance including Health and Safety, Safeguarding,
child protection and welfare – essential

Good knowledge and use of ICT and publishing tools - essential
All staff are expected to maintain high standards of customer care in the context of SkillForce core values,
to uphold the Equal Opportunities Policy and Health and Safety standards and to participate in relevant
professional development.
SkillForce is committed to safeguarding and promoting the welfare of children and young people and expects
all staff and volunteers to share this commitment.
This is not a complete statement of all the duties and responsibilities for this post. The post-holder may be
required to carry out other duties as directed by their supervising officer. The responsibility level of any
other duties should not exceed those outlined above.