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Transcript
Walter Wymer Bio
Dr. Wymer is Professor of Marketing at the University of Lethbridge. His
academic work has helped develop the field of nonprofit marketing. Professor Wymer
has authored over 50 scholarly articles and 9 books, as well as given numerous
presentations at numerous academic conferences.
He is an Associate Editor for Nonprofit and Public Sector Marketing for the
European Journal of Marketing. He is former Editor of the Journal of Nonprofit &
Public Sector Marketing, former North American Editor for the International Journal of
Nonprofit & Voluntary Sector Marketing, and former President of the Atlantic Marketing
Association. He is an author of Connected Causes: Internet Marketing for Nonprofit
Organizations (2010); Nonprofit Marketing: Marketing Management for Charitable and
Nongovernmental Organizations (2006); and co-editor of The Routledge Companion to
Nonprofit Marketing (2007).