Download Nonprofit Marketing Resource List

Nonprofit Marketing Resource List
Books/Workbooks:
Successful Marketing Strategies for Nonprofit Organizations, Barry J. McLeish, Wiley & Sons
Marketing Workbook for Nonprofit Organizations, Volume II: Mobilize People for Marketing
Success, Gary J. Stern, Fieldstone Alliance
The 22 Immutable Law of Marketing, Al Ries and Jack Trout, Harper Business
Selling the Invisible, and The Invisible Touch, Harry Beckwith, Warner Books
Relationship Marketing: Successful Strategies for the Age of the Customer, Regis McKenna
Persuading on Paper, Marcia Yudkin, Penguin Books
Strategic Marketing for Nonprofit Organizations, 6h Edition, by Philip Kotler, Alan R.
Andreasen, Prentice Hall
Boschee on Marketing-Positioning & Marketing Strategies for Social Entrepreneurs, Jerr
Boschee
The Jossey-Bass Guide to Strategic Communications for Nonprofits : A Step-by-Step Guide
to Working with the Media to Generate Publicity, Enhance Fundraising, by Kathy Bonk,
Jossey Bass Nonprofit & Public Management Series.
Strategic Communications for Nonprofit Organizations : Seven Steps to Creating a
Successful Plan, by Janel M. Radtke, Wiley Nonprofit Law, Finance and Management Series
Marketing Nonprofit Programs and Services : Proven and Practical Strategies to Get More
Customers, Members, and Donors, by Douglas B. Herron, Jossey Bass Nonprofit & Public
Management Series.
Successful Focus Groups, Advancing the State of the Art, David L. Morgan, Editor, Sage
Publications
Winning at New Products, Robert G. Cooper, Addison Wesley Publishing Company
Mission-Based Marketing : An Organizational Development Workbook by Peter C.
Brinckerhoff, Mission-Based Management Series
Website:
Social Marketing Institute: articles, success stories of campaigns, etc http://www.socialmarketing.org/
Janet S. Cohen  Training & Consulting Services  San Carlos, California  (650) 598 2829