Download Applied Marketing

Applied Marketing
(offered by the Department of Marketing and Retail Management)
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Syllabus
FOURTH LEVEL
TIB4M1R
Applied Marketing IV: International Marketing: (Theory) (Examination: 1 x 3 hour paper)
Syllabus: This subject consists of three parts:
a)
The international environment – an introduction to international marketing management, international marketing theory, the external international
environment and international marketing research;
b)
The international marketing mix - product, price, distribution and promotion;
c)
International strategy - entry into foreign markets, planning and organizing, coordinating and control.
TIB4M2R
Applied Marketing IV: International Marketing (Project) (Examination: No examination - project to be submitted
during the examination)
Syllabus: In this module the learner will be evaluated on the practical application of knowledge within the International Marketing environment by means of
a project/research report or a combination of the two.
TKB4M1H Applied Marketing IV: Retail Marketing: (Theory) (Examination: 1 x 3 hour paper)
Syllabus: The nature of retail marketing, careers in retail marketing, interpersonal skills and the development of retail marketing personnel, the
development of a retail marketing plan, retail selling, marketing communication, merchandise planning and management, planning and organization of
the enterprise.
TKB4M2H
Applied Marketing IV: Retail Marketing (Project) (Examination: No examination - project to be submitted during the
examination)
Syllabus: In this module the learner will be evaluated on the practical application of knowledge within the Retail Marketing environment by means of a
project/research report or a combination of the two.
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