Download Course Syllabus

Faculty of administration and financial sciences
Department ofmarketing
1stsemester,
Course Syllabus
Course Title: International
Marketing
Course code:204432
Course prerequisite (s)
Course Level: Bachelor
Marketing Principles –
English Language
LectureTime:M,W 2:00-3:30
Credit hours: 3
Academic Staff Specifics
Name
Diana Homsi
Rank
Office Number and Location
Office
Hours
E-mail Address
Assistant
Professor
Course module description:
International Marketing is a course designed to introduce you to the marketing practices of
companies seeking market opportunities outside their home country, and to raise your awareness
about the importance of viewing marketing management strategies from a global perspective.
You will learn to plan effectively for the marketing of consumer and business needs and wants
on an international level. Special emphasis will be placed on cultural and environmental aspects
of international trade, and integration of culture and marketing functions.
Course module objectives:
Upon completion of this course, students should be able to:








Apply the key terms, definitions, and concepts used in marketing with an international
perspective.
Compare the value of developing global awareness vs. a local perspective in marketing.
Evaluate different cultural, political, and legal environments influencing international
trade.
Explain the impact of global and regional influences on products and services for
consumers and businesses.
Apply basic internationally oriented marketing strategies (total product concept, pricing,
place, and promotion).
Develop creative international market entry strategies.
Understand the importance of the Internet for global business.
Explain the differences in negotiating with marketing partners from different countries
and the implications for the marketing strategies (4Ps).
Course/ module components

Books (title , author (s), publisher, year of publication)
Principles of International Marketing, International Edition, 9th Edition, Michael R.
Czinkota&Ilkka A. Ronkainen

Support material
International Marketing Management ,Dr. Jameel Ahmad Khaddar , 2002

Study guide (s) (if applicable)

Homework and laboratory guide (s) if (applicable).
Teaching methods:
Lectures, discussion groups, tutorials, problem solving, debates, etc.
Learning outcomes:
 Knowledge and understanding
 Cognitive skills (thinking and analysis).
 Communication skills (personal and academic).

Practical and subject specific skills (Transferable Skills).
Assessment instruments


Short reports and/ or presentations, and/ or Short research projects
Quizzes.


Home works
Final examination: 50 marks
Allocation of Marks
Assessment Instruments
Mark
First examination
25
Second examination
25
Final examination
Reports, research projects, Quizzes, Home
40
10
works, Projects
100
Total
Documentation and academic honesty
 Documentation style (with illustrative examples)
 Protection by copyright
 Avoiding plagiarism.
Course/module academic calendar
Basic and support material to be covered
week
(1)
(2)
(3)
(4)
(5)
Introduction to International Marketing
(6)
International Marketing environment
Development of export policy and selection of
foreign market
International product decision
(7)
(8)
(9)
(10)
(11)
(12)
(13)
(14)
(15)
International pricing
International distribution
International Marketing Communication
International Marketing research
Market entry strategies
International organization
Risk in International Marketing
Globalization
(16)
Revision
Homework/reports and
their due dates
Final Examination
Expected workload:
On average students need to spend 2 hours of study and preparation for each 50-minute
lecture/tutorial.
Attendance policy:
Absence from lectures and/or tutorials shall not exceed 15%. Students who exceed the 15% limit
without a medical or emergency excuse acceptable to and approved by the Dean .
Module references
Books
Journals
Journal of Academy of Marketing Science
Websites