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• Campaign Management
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Real-time marketing History
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Real-time marketing techniques developed
during the mid-1990s following the initial
deployment of customer relationship
management (CRM) solutions in major retail
banking, investment banking and
telecommunications companies. The intrinsic
and prevailing 'heavyweight' nature of the key
CRM vendors at this time, who were
generally focused on major back-front office
system integration projects, provided an
opportunity for niche players within the
campaign management application arena.
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Database marketing Background
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Shaw incorporated new features into the
Kestnbaum approach, including telephone
and field sales channel automation,
contact strategy optimisation, campaign
management and co-ordination, marketing
resource management, marketing
accountability and marketing analytics
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Political campaign - Political consultants
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Political campaigns in the United States
are not merely a civic ritual and
occasion for political debate, but a
multi-billion dollar industry, dominated
by professional political consultants
using sophisticated campaign
management tools, to an extent far
greater than elsewhere in the world
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Advertising agencies - Digital agencies (formerly known as interactive
agencies or new media agencies)
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Often, interactive agencies provide: digital
lead generation, digital brand development,
interactive marketing and communications
strategy, rich media campaigns, interactive
video brand experiences, Web 2.0 website
design and development, e-learning Tools,
email marketing, SEO/SEM services, PPC
campaign management, content
management services, web application
development, and overall data mining, and
ROI assessment
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FICO - History
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Other well known leading products include Blaze
Advisor (Rules/Decisioning creation and
management), Debt Manager (Debt Collections and
Recovery offers for 1st and 3rd party debt collectors),
Customer Dialogue Manager and Analytic Offer
Manager (Marketing propensity and campaign
management software for retail, healthcare, and
Financial Service providers), the Decision
Management Platform (for Cloud and on-premise
deployment of decision and optimization solutions),
and the FICO Analytic Cloud (Software-as-a-Service
offers for decision, big-data, and analytic solutions as
well as a market place for distribution of incremental
services and technology offers).
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Direct mail - Political usage
in the 1980s, the National
Congressional Club, and Richard
Viguerie.http://news.google.com/ne
wspapers?id=jDAqAAAAIBAJsjid=Mk
cEAAAAIBAJpg=6822,4965524dq=rich
ard+viguerie+direct+mailhl=en With
the advent of the Internet in political
campaigns, direct mail became just
one of many campaign management
tools, but still played a significant
role.
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Service delivery platform - Relationship to SOA
They usually support common
business functions such as quoting,
order management, marketing
campaign management or customer
care
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Aprimo
Founded in 1998, Aprimo provides
business-to-consumer (B2C) and
business-to-business (B2B) companies
with software as a service|on demand
marketing software to manage several
aspects of marketing including
Campaign Management|campaign
management, lead management, brand
management, e-mail marketing, event
management, performance
management, social marketing, spend
management, and workflow and project
management.
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Campaign Management - Enterprise Campaigns
Enterprise Campaign management
solutions allow customer to provide a
centralized control point for all data to be
sent to one or (typically) multiple dialers
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Enpocket
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*Enpocket Platform: a mobile campaign
management and delivery system
combining multi-modal mechanics,
including SMS, MMS, WAP advertising,
and video with predictive analytics
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Sitecore - Industry recognition and awards
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* 2014 Gartner Inc's Magic Quadrant for
Multichannel Campaign Management:
Visionary
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Next-best-action marketing
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This practice, direct marketing, typically
automated in the form of a campaign
management tool, is often product-centric,
and usually always marketing-centric.
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Next-best-action marketing - Benefits and drawbacks
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Traditional campaign
management is very
much aligned with this
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Customer analytics - Data mining
There are two types of categories of
data mining. Predictive models use
previous customer interactions to
predict future events while
segmentation techniques are used to
place customers with similar
behaviors and attributes into distinct
groups. This grouping can help
marketers to optimize their campaign
management and targeting processes.
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Arthur J. Finkelstein
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Finkelstein's specialties are polling,
strategy, message, media, ad
placement, and advising on general
campaign management.
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Campaign manager
In the US, increasingly, campaign
management has been a speciality
occupation. The top-tier of managers
will move throughout the country
working on a different campaign each
election cycle. The challenges of
building a successful operation from
scratch in less than 2 years makes
experienced professionals increasingly
valuable.
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Campaign manager
In addition to their past experience,
experienced campaign managers also
bring with them knowledge of campaign
management tools and relationships with
political consulting|political consultants.
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Government simulation game - Computer gaming
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In 1987, On the Campaign Trail was
developed as a tool at Kent State
University's political campaign
management program, and engaged
students in decision-making
regarding the campaigns for United
States Senate elections between 1970
and 1986.Nadine S
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CNNfn - Technological advances
*The first with advertising campaign
management. The online advertising market
was just being invented while CNNfn's
website was being launched. Prior to CNNfn,
the online advertising market primarily used
weighting for ad rotations. This would provide
a specific advertiser a percentage of views
for each page the ad was displayed. CNNfn
worked with industry leader NetGravity to
develop the first policy engine that would
allow CNNfn.com to target advertisements
based on user demographics.
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OpenTV - OpenTV Advertising
The EclipsePlus line of campaign
management solutions schedule more than
100 million spots per month, and manage
some $2.5 billion of annual advertising
revenue (March
2012).[http://www.nagra.com/dtv/company/ne
wsroom/press-releases/article/?id=1212
NAGRA-OpenTV and Time Warner Cable
Media Extend Advanced Advertising
Partnership March 5, 2012 - Cheseaux-surLausanne|Cheseaux, Switzerland]
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Event-driven marketing - History
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* Teradata's Relationship Manager (now
branded as Aprimo Relationship
Manager). NB. Teradata's own blurb on
this product does NOT mention Events or
event-driven marketing. It appears to be a
perfectly good example of a campaign
management tool and not an EDM product
like those mentioned above.
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Political campaigns - Political consultants
Political campaigns in the United
States are not merely a civic ritual and
occasion for political debate, but a
multi-billion dollar industry,
dominated by professional political
consultants using sophisticated
campaign management tools, to an
extent far greater than elsewhere in
the world
1
https://store.theartofservice.com/the-campaign-management-toolkit.html
Enterprise marketing management
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EMM consists of other marketing
software categories such as Web
Analytics, Campaign Management,
Digital Asset Management, Web
Content Management, Marketing
Resource Management, Marketing
Dashboards, Lead Management,
Event-driven Marketing, Predictive
Modeling and more
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Pitney Bowes - Significant acquisitions
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*2010: Portrait Software plc, Henleyon-Thames, England; provides
customer-centric solutions that
combine advanced customer analytics
with inbound and outbound campaign
management.
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Online text-based role-playing game - Real-time human-moderated
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Some virtual tabletops include text chat in
addition to map and image sharing,
campaign management and more
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Jayant Sinha - Political Career
During the 2014 election campaign,
Sinha worked with Prime Minister
Narendra Modi to help frame national
economic policy, including organizing
and hosting an international business
leaders' forum with Mr. Modi in
February 2014. Sinha has been an active
contributor to the BJP's efforts to develop
world-leading campaign management
technologies and
systems.http://www.businessstandard.com/article/currentaffairs/modi-to-woo-financial-elite-nextweek-114022000842_1.html
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Phil Hall (journalist)
He founded PHA Media in 2005,
specialising in areas of PR including
crisis and campaign management,
personal profile building, media
relations and more recently, digital
communications. Clients include
entrepreneur Simon Dolan
(businessman)|Simon Dolan, Duncan
Bannatyne; the Ann Summers retail
chain businesswoman Jacqueline
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