Download A DIRTY LITTLE SECRET ABOUT COLOUR

A DIRTY LITTLE
SECRET ABOUT
COLOUR-TREATED
HAIR CARE
Baffled and befuddled by all the colour-care shampoos on the market? All those formulas
aren’t just muddling your mind. They’re actually muddling your hair colour.
Here’s a dirty little secret:
Virtually every shampoo on the market contains one or more of these dulling ingredients:
silicones, conditioning agents, gums, pearlizing agents.
Color Wow takes a fresh, “clear-thinking” approach to colour care with Color Security
Shampoo, the first advanced sulfate free formula that contains:
• NO silicones
• NO conditioning agents
• NO pearlizing agents
• NO gums
…that can dull, darken or distort first-day fresh colour.
“Sulfate-free” is a given for colour-care shampoos, but Color Wow shampoo goes beyond.
Our exclusive “LCD technology” combines only “lowest charge density” surfactants to ensure
absolute minimal swelling of the hair to prevent colour molecules from escaping. Our key
surfactant is an extremely mild amino acid (aka protein) typically used in face washes, that
delivers rich, luxurious lather that other sulfate-free formulas cannot achieve.
Color Security Conditioners are also uniquely engineered to keep your colour in the clear.
Available in two formulas (for fine to normal, and normal to thick hair types) these cuticleclosing, colour-locking formulas have none of the typical conditioning agents that can oxidize
on the hair and turn it brassy.
With Color Wow’s cleansing and conditioning system, colour stays first-day
fresh...and there’s never a dull moment.