Download Marketing The Event

4.1 The Event
Event Marketing Defined
Event Components
•
•____________
–May or may not be __________________________
•Merchandising Opportunities
•Examples
–For ____________
_________________________________
–May or may not be ____________________________
•Examples___________________________________
–For ____________
•Seating
–________________________
Event Marketing & Entertainment
Sports Properties
–Types of Properties
•
•
–____________Boxes
–____________Ticketing
•____________& ____________
• Social Media
•_______________
•
•_________________
•
–Uses of Marketing range from _______________________
– _________________, ______________, ______________
Brand
EVENT MARKETING
Branding
Marketing of the Event
• ________________,
–____________ Offerings
– ____________, ____________, ____________
–Special ____________:
–Back Stage _______________________
–____________& ____________
–Social _______________________
– _________________________
Examples
–__________________________
–Event ____________

________________, _____________,
and __________________ are often branded to aide in
marketing efforts.
Branding is defined as: _______________________________
__________________________________________________
Event Branding Opportunities
–____________ &
Event Offerings
–____________and ____________
–____________Opportunities
–____________Opportunities
4.1 The Event
SPORTSCAPE
Event Evaluations
Why is attending a game better than watching on
TV? __________________________
•Evaluations are _________________________________
• The
use of the venue to make attendance to a game
“______________________”
• _______________________________________
• ______________________________________
•Used to _______________________________________
•Typically ______________________________________
SWOT Evaluations
Elements of SPORTSCAPE
& WHAT IT MEANS FOR ENTERTAINMENT (USE THE INTERNET)
•Aesthetics:
•Music:
•S = ________________________________________
–Things that ____________________________________
•W = _______________________________________
–Things that ___________________________________
•O = _______________________________________
•Colors:
•Smells:
•Lighting:
–Things/areas __________________________________
•T
= ________________________________________
–Things which ___________________________________
Component Evaluations
 ____________Evaluations
•Motion:
•Parking:
o
 ________________________Evaluations
o
•Seat Comfort:
•Seat Access:
•Sponsor Marketing:
•In-Game Entertainment:
_________________________________
__________________________________
 ________________________ On investment
o
______________________________
o
______________________________
 ____________________Evaluations
o
_______________________________
ROI = ___________________________________________
Represents benefits of ________________________________
•Signage:
•Replay Screens:
__________________________________________________.