Download F - Wyvern Theatre

Wyvern Theatre
Theatre Square
Swindon
SN1 1QN
Admin: 01793 535534
Ticket Office: 01793 524481
[email protected]
www.wyverntheatre.org.uk
JOB DESCRIPTION
Job Title:
Responsible to:
Hours of work:
Additional Hours:
Job Objective:
Marketing & Press Officer
Marketing Manager
40 hours per week
To be agreed in advance including attending meetings, performances and other
activities out of office hours.
To promote the Wyvern Theatre, its activities and performances to external
audiences; to support the marketing and sales functions; to support the Marketing
Manager in ensuring audience targets are met through robust and creative strategies;
to generate income through sponsorship and advertising opportunities;
Main Duties and Responsibilities
The following will be carried out under the supervision and guidance of the Marketing Manager:
MARKETING
 To assist the Marketing Manager in the implementation of the marketing campaigns for all Wyvern
Theatre productions;
 To support the Marketing Manager through general administrational tasks including print stock
monitoring, sales information, updating and overseeing the various internal marketing schedules,
photocopying and word processing of reports etc;
 To manage the display of in-house publicity material, such as posters and leaflets;
 To manage outgoing mail, including fulfilling in-house mailings;
 To help source and collate text, images and visual material for promotional tools;
 To oversee the production of a quarterly Friends Newsletter and all week-long production programmes;
PRESS
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To assist with press and media related enquiries;
To establish and maintain excellent relationships with venue, promoter and external publicists;
To assist in the organisation of photo calls, interviews and other press and media requests;
To assist the Marketing Manager in researching, writing and distributing press releases for local and
national press;
To maintain and to update the Wyvern’s press databases, including media monitoring and evaluation
through press cuttings;
To be present at Press Nights and other Press events as necessary;
To proactively pursue PR opportunities;
ONLINE
 To identify and edit material (text, photography, audio, video), constantly enhancing the site's relevance
to an agreed range of target audiences;
HQ Theatres Ltd. Registered in England and Wales No. 05637233
Registered Office: 85 Tottenham Court Road, London, W1T 4TQ
Wyvern Theatre
Theatre Square
Swindon
SN1 1QN
Admin: 01793 535534
Ticket Office: 01793 524481
[email protected]
www.wyverntheatre.org.uk
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To take a lead in identifying new projects to develop the website through creative production of new
content and feedback ideas and suggestions to the Marketing Manager;
To support the Marketing Manager with the Wyvern Theatre’s social media platforms and ensure their
relevance to target audiences;
AUDIENCE DEVELOPMENT
 To contribute to the aims of increasing & developing audiences;
 To establish relationships with local businesses which benefits marketing and sales of productions;
 To proactively investigate and pursue promotional opportunities with local businesses and organisations;
INCOME GENERATION
 To initiate, develop and implement a strategy to secure and retain income from local businesses and
organisations through advertising and sponsorship of the Wyvern Theatre in various capacities – from
productions (such as Summer Youth Project), brochures or areas of the venue;
 To consider, act on and follow up all opportunities for generating income;
 To create and maintain close relationships with advertisers;
DEPARTMENT AND ORGANISATION
 To assist with detailed proofing of the seasonal brochure;
 To adhere to all company policies;
 To increase level of knowledge of Audience View through training and practice;
 To represent the marketing department as required at meetings and promotions
 To work flexibly with colleagues fulfilling any other duties relating to the marketing for Wyvern Theatre;
 To fulfil other duties that may be allocated by the Marketing Manager.
Personal Specification
Essential Requirements
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Proven interest in theatre and the arts
Excellent communication skills
Ability to cope under pressure and multi-task within a team
Computer literacy to high standard on Word/Excel/Photoshop
Ability to understand and use social media in a business environment
Desirable Requirements
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Minimum of one years experience in the Arts
Knowledge of basic health and safety requirements
Educated to degree level
HQ Theatres Ltd. Registered in England and Wales No. 05637233
Registered Office: 85 Tottenham Court Road, London, W1T 4TQ