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JOB DESCRIPTION
JOB TITLE:
Marketing Executive
DEPARTMENT:
Marketing
REPORTS TO:
Marketing Manager
LOCATION:
CFA, Etihad Campus
DATE:
February 2016
Job purpose
To provide marketing support to the matchday hospitality, Stadium, Club Tours, and special
events. Working with key internal partners (including SSO, Content, Fan Relationship
Management and Communications) and third party agencies to create and execute effective
marketing campaigns, aligned to the sales strategy, to deliver against revenue targets.
Key responsibilities

Provide dedicated support to the matchday hospitality and Stadium & Club Tours teams
for all online and offline marketing requirements.

Develop and implement comprehensive marketing plans for club lead special events, in
line with budgets and objectives.

Manage the day to day relationship with the club’s creative design agency, in addition to
our internal design team. Work proactively with the club’s PR agency to ensure that key
projects and messages are communicated in appropriate media for maximum effect.

Maintain and develop the appropriate sections of the club’s website, and third party
websites, to ensure that content remains fresh and relevant – including copy writing.

Work with the FRM, Digital and Content teams to actively promote hospitality and events
through all key digital platforms including website, social media, mobile apps, etc.

Work with the FRM, Sales and Service and Digital teams to effectively track the impact of
all marketing activity undertaken.

Creating in-depth coverage reports showcasing the work you have done and the impact it
has had on the business in line with objectives.

Working on various matchdays and special events in order to host key stakeholders and
media, facilitate activations and manage photographers and camera crews to ensure
these events and matches are adequately covered.

Production and sign-off of relevant marketing brochures and associated collateral,
ensuring brand compliance.

Responsibility for managing the marketing budget for the hospitality, special events and
other marketing related activity, including raising POs.
General responsibilities

Compliance with Club policies

Compliance with the Club’s health and safety procedures

To undertake such other duties as may be reasonably expected

To maintain professional conduct at all times
Key Relationships
Internal






Hospitality Sales Managers
Stadium & Club Tour Staff
Marketing Managers
FRM Manager
Content Producers
Public Relations & Communications Manager
External


Agencies (Creative, Design, PR and Digital)
Suppliers
Scope of job

Monday to Friday with flexibility to work matchday and event days
Organisation Chart
Head of Marketing
Marketing Manager
Marketing Executive
Person Specification
Job Title: Marketing Executive
Department / Location: Marketing – Manchester
Knowledge: the level and breadth of knowledge to do the job e.g. understanding of a
defined system, method or procedure, legal or regulatory frameworks etc.
Essential
End to end knowledge and experience of creating and managing B2B and B2C marketing
campaigns
Experience in working to and managing a marketing budget
Proven marketing experience in a relevant role/industry
Creativity and confidence to pitch ideas and be proactive
Desirable
In-house experience of PR/Advertising
Agency-side experience of PR/Advertising
Experience of marketing events or hospitality
Technical/work-based skills: skills specific to the job e.g. language competence, typing
skills, coaching skills etc
Essential
MS Office - Powerpoint, Excel and Word
Strong grammatical, spelling, proofreading and writing abilities
An eye for great graphic design and branding
General skills and attributes: more general characteristics e.g. flexibility, communication
skills, team working etc
Essential
Well organised, analytical and a self-starter with good time management and strong
attention to detail
The ability to adapt quickly to changing priorities, and manage several projects at one time
Creative problem-solver with an entrepreneurial spirit. Team player
Ability to work quickly and efficiently under pressure
Qualifications: the level of educational, professional and/or occupational training required
Essential
Degree educated, with 2.1 grade or higher, in Marketing, Advertising, Media, PR or another
a relevant subject
Desirable
Post graduate CIM marketing qualification