Download MARKETING PLAN – SPORTS MANAGEMENT

MARKETING PLAN – SPORTS MANAGEMENT
(3 pages)
I. SPORT, ACTIVITY, EVENT, PIECE(s) of equipment:
II. LEVEL:
III. SEASON(s):
IV. Target Market:
Market research
Market share
Club objectives & business strategy
Club bylaws
What is the need for this club/team, event, sport, or piece(s) of
equipment?
Competitors?
How does your club/team, event, sport, or piece(s) of equipment compare
with others on the market
What makes these different?
Demographics – what age group and gender will be attracted to this?
Potential sponsors?
Image of club, event, sport, equipment?
V. Five P’s of Marketing
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Product
People
Price
Promotion – advertising, public relations, direct marketing; web presence
Place
VI. Membership database if needed
Registration
VII. Geographic area – specific to what state, locale?
VIII. Funding plan – budget
Sources of revenue + capitol