Download Communication Management

By: Ehsan Khodarahmi
L7
The role, appropriate use of, management of personal selling in
marketing
The role and evaluation of additional communication tools such as
product placement, trade shows, packages and exhibitions etc.
Any questions or comment???
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Explain the concepts, processes and benefits involved in developing
integrated communications plans
Marketing communications objectives, strategy and plan
development
After setting up goals and objectives, businesses and organisations need to
decide on how to use and integrate various communication tools to achieve
their set objectives.
• Setting objectives inline with the business objectives
• Internal and external communication analysis
• Gap analysis
• Organising concept
• Developing and structuring sound processes
• Building support teams
• Communications programme planning
• Developing, directing and managing agreed business and
communication processes
• Tracking performance
• Measuring effectiveness
• Reporting results
Facts and sense judgements can only add
value to a marketing communications plan.
However this does not mean assumptions
have no place in the planning process, if
they are based on past experience and
research.