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Download Promotional Mix: Advertising, Public Relations
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Transcript
Promotional Mix: Advertising, Public Relations, Sales Promotion , Direct Marketing, Personal Selling. Product, Price, Promotion and Place Product life cycle: Introduction, Growth, Maturity and Decline Pull: Is directing promotional mix at ultimate consumers to create demand. Push: Directing the promotional mix to channel ordering and stocking of a product. Percentage of sales budgeting: Dedicating a percentage of revenue in order to plan marketing efforts. All you can afford: Which is dedicating all the available resources to execute marketing. Objective and task budgeting: Getting the marketing funds to execute goals for the company.
