Download Social Media Manager Job Description Template

Social Media Manager Job Description
Position Overview
Reporting to the Vice President of Marketing, the Social Media Manager is responsible
for developing and executing a clearly defined social media strategy in a manner that
supports marketing & customer support initiatives while increasing brand equity and
online awareness. This position is responsible for evaluating, planning, organizing,
managing, and contributing to all social media channels in an effort to achieve
corporate objectives while ensuring a consistent marketing message and
strengthening our position in the market.
Responsibilities
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Analyze and evaluate both existing and potential social media activities and
strategies
Conduct, gather and analyze market research to determine social media
opportunities and competitiveness
Identify, interpret, and capitalize on social media trends
Plan, manage, coordinate and execute all social media programs & initiatives
Work closely with other marketing organizations to ensure tight integration of all
social media programs & initiatives
Develop unique value propositions, business partnerships, and social media
programs that are targeted toward key customer segments
Achieve targeted results and ensure timely and effective execution of social
media tactics and programs
Develop benchmark criteria to measure the effectiveness of social media
programs and implement improvements as required
Participate and initiate online conversations across a variety of channels
Educate and prepare key messaging and presentation material for senior
management and other marketing organizations
Collaborate with internal stakeholders (legal, customer support, product
management, etc.) to provide support to their initiatives
Measure the success of social media activities and report the results to
management
Use social listening tools to monitor online conversations
Create, maintain and execute a social media editorial calendar and posting
schedule
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Job Requirements
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University degree or college diploma in business or computer science
A track record of performance excellence meeting targets and objectives
Strong analytical, planning, forecasting and research skills
Excellent communication and writing skills
The ability to manage multiple priorities and demanding timeframes
Knowledge and understanding of technology, search, new trends and the latest in
social media innovation
Must excel at online research, possess excellent writing skills and have the ability
to create editorial content at a moment’s notice
Experience in advertising, public relations, and online marketing a must
Proficient with Microsoft Office products
Proficient with social listening tools such as TweetDeck and Google Alerts
Ability to integrate social media into broader marketing campaigns
Ability to identify threats and opportunities within the user generated content
space and make quick decisions
Experience in integrating content into multiple social distribution channels
Proven track record of listening & engaging with the online community and acting
on their behalf
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