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Transcript
REALTOR.com® Marketing System for Agents
Marketing Letter or Email – Featured Agent™ Marketing System
Instructions:
Copy the text below and paste into a new document in your own word processing program. Fill in the
blanks, print it out on your own letterhead, and send it to your prospects. To download and access this
letter online, go to http://resource.realtor.com/marketing.
Dear Homeowner(s),
As one of the few Featured Agents™ for [Insert Your Market] on the #1 real estate site1, REALTOR.com®,
I provide home sellers with a unique marketing system that can increase demand for your home. As a Featured
Agent, I am prominently displayed to the over 5.7 million consumers who visit the site per month,¹ and I am
able to utilize my marketing skills to make your property stand out
and create substantially greater demand and, possibly, a higher sales
price.
While no REALTOR® can guarantee a certain price for your home,
I can help ensure that your home receives greater exposure to help
stimulate greater demand. My goal is not to sell more homes – it is
to sell homes for more.
I invite you to visit REALTOR.com® and my website at [Insert Web
Address] to learn more about my commitment to real estate
marketing, or if you prefer, please call me at [Insert Phone #].
I’d be delighted to meet with you in person to demonstrate how I,
as a Featured Agent on REALTOR.com®, can leverage powerful
marketing resources to help sell your home for more!
Sincerely,
[Insert Your Name]
[Insert Your Office Name]
1
Media Metrix – Number of unique users on REALTOR.com® each month of 2007.
THE SAMPLE LETTER ABOVE CAN BE MODIFIED & CUSTOMIZED
TO INCLUDE YOUR PERSONAL & COMPANY MESSAGING
Important Information: The above information is believed reliable but is not warranted or guaranteed, and before any reliance or use must be
independently considered and verified. Any instructions, advice, suggestions, conclusions and other like content appearing above were not
developed for, nor based on particular knowledge of, your specific purposes or circumstances; therefore, in lieu of reliance or use for particular
transactions, communications or business decisions you should apply independent consideration, verification and business judgment, and consult
your tax, accounting, legal, financial, licensing and other professional advisors as needed.
REALTOR.com® is a registered trademark of the NATIONAL ASSOCIATION OF REALTORS® and is used with permission.
All trademarks used above are the property of their respective owners.
Copyright © 2007 Move, Inc. All rights reserved.