Download SouthEast Valley Regional Association of REALTORS® Strategic

SouthEast Valley Regional Association of
REALTORS®
Strategic Plan 2016-2018
The SouthEast Valley Regional Association of REALTORS® met in Mesa, Arizona on 7 April
2015 to create a Strategic Plan. The group discussion included real estate industry trends,
the objective of the SEVRAR Association of REALTORS®, industry/association challenges,
and industry/association opportunities. The strategic plan was developed to reflect the
responsibilities and focuses of the SouthEast Valley Regional Association of REALTORS®.
REALTOR® Ron Phipps, 2011 NAR President facilitated.
Mission Statement:
The SouthEast Valley Regional Association of REALTORS® is committed:
1. To providing a dynamic, vibrant and successful future for its REALTOR® Members; and
2. To building better neighborhoods and communities.
FOCUS AREAS of the SouthEast Valley Regional Association of REALTORS®:
A. Value Proposition:
1. For REALTOR® Members:
A. Help REALTORS® thrive and prosper: financially, personally, and professionally.
B. Respect and value REALTORS®’ time.
C. Protect members and their interests.
2. For Consumer:
A. Protect Private Property Rights/Homeownership.
B. Promote REALTOR® value to Consumer as Trusted Advisor.
3. REALTOR® Brand:
A. Promote the REALTOR® Brand/Trademark.
B. Increase Connectivity: REALTORS® and Organization: local, state and national level.
C. Establish: The Association is successful when members are thriving.
B. Communication and Marketing:
All Communication will be effective: targeted, quick, short and varied:
1. Leadership will engage (hear) members with active listening.
2. The Association and Leadership will effectively communicate the REALTORS®’
value proposition to members and to consumers.
3. Messaging will be differentiated in method of communication and targeted audience.
The REALTOR® will choose the vehicle for communication that he/she prefers.
4. Communication will employ surveys, content and possibly games.
5. Communication will be interactive.
6. SEVRAR will make bundle of services accessible, easily understood, and easy to use.
7. SEVRAR will be the voice of Real Estate AND the place for industry discourse and
discussion.
8. Leadership will establish an ambassador program to ‘reach members.’
9. The Association will employ YPN model for active engagement with members.
10. Each communication will include a membership value element.
11. SEVRAR will engage new members via Board of Directors Call.
12. SEVRAR will develop a comprehensive Affiliate participation program.
C. Community Outreach:
1. Provide a consistent message of REALTOR® purpose and agenda.
2. Create a more effective engagement of consumers through mapping, survey, and
conversation.
3. Increase REALTOR® Involvement in community with REALTOR® co-branding.
4. Increase Press releases and consumer awareness.
5. Consider forming consumer advisory board.
6. Provide pre-package content for REALTOR® members to use in communication
with his/her sphere.
7. Measure activity and results; evaluate and report outcomes.
D. Code of Ethics/Arbitration:
Increase: professionalism among members, mutual respect and cooperation:
1. Enforce the Code of Ethics.
2. Educate REALTORS® and the Public about the purpose of and value of Code of
Ethics.
3. Encourage mediation.
4. Share Best Practices.
5. Make a Commitment to Excellence.
E. Education/Professional Development:
1. Will actively work to further REALTOR® professionalism, knowledge, and business
Acumen.
2. Promote REALTORS® use of Technology.
3. Work to have more rigorous licensing standards, continuing education, and
specialization.
4.
5.
6.
7.
8.
Will be Committed to Excellence.
Will provide distance learning/training, directly or through partnership, 3rd parties.
Will provide Education that is based on applied skills.
Provide a vehicle to share innovative and entrepreneurialism.
Measure education costs and benefit and report said information to REALTOR®
members. Cost benefit analysis on individual and overall basis.
9. Develop system to display level of difficulty of classes/ educational programs.
10. Accounting of and Reporting of Value/benefits of membership.
11. Will work on the REALTOR® profiles program to best position REALTOR®
members: REALTORS® Online profiles will include credentials, recommendations,
sales, and other information. Program will be delivered by 3rd quarter 2015, and
SEVRAR will have its membership ready for game changing program.
F. Involvement & Community Service:
Increase REALTOR® participation:
1.
2.
3.
4.
5.
Improve Outreach to Broker/Agents, i.e. be more inclusive /reflect diversity.
Deliver Social activities (FUN—i.e. Sporting events) for REALTORS®.
Encourage more Affiliate-REALTOR® cooperation.
Increase member volunteerism in community events.
Publicize REALTOR®/REALTOR® Association service to and involvement in the
community.
6. Measure and Report Community Involvement by REALTORS®: Hours and
Organizations.
G. Advocacy and Legal:
1.
2.
3.
4.
5.
Promote REALTOR® Agenda and Outcomes: Local, State and National.
Engage Public Support in Support of Advocacy.
Educate REALTORS® members on Legal Issues Case Studies.
Promote and Encourage RAPAC and Response rate of Calls to Action.
Enhance Government Affairs initiatives---protecting Private Property Rights.
H. Leadership Development and Effectiveness
Priority: identify and train future leadership; local, State and National levels.
1. Enhance the Leadership program and reinforcing the importance of inclusivity and
Diversity.
2. Will value the time of the volunteers and each other.
3. Increase presence and influence on the local, state and national levels.
4. Engage Past Leadership. Consider Establishment Advisory Council of Past
Presidents.
5. Recruit and promote volunteer leaders. “ASK”
6. Research distant meeting/discussion as a tool of leadership
I. Accountability to REALTOR® Member:
1. The authority of the Board of Directors comes from the membership.
2. Leadership will measure member satisfaction: Surveys and Communication.
3. Evaluate REALTOR® Value Proposition
4. Leadership will be open to change: Will investigate/explore partnerships,
shared services, chapter and other innovative opportunities.
J. The SouthEast Valley Regional Association of REALTORS® of The Future:
1. SEVRAR will evaluate a Tech Bar---Genius Bar, and if appropriate, establish.
2. SEVRAR will facilitate the collection of and sharing of the big data with REALTOR®
members.
3. SEVRAR will evaluate the need of a Full Time Economist. If appropriate, will engage.
4. SEVRAR will become a Beta Test ‘site’ to evaluate bleeding technology.
5. SEVRAR will investigate setting up App/Technology User group.
6. SEVRAR will research different dues collection, timing of collection, etc. with an
emphasis on education of value through the year.
7. SEVRAR will investigate offering members insurance: health, life, home, auto, E & O,
Etc.
8. SEVRAR will research providing other boards and association membership services
as a revenue opportunity.
K. BUILDING A NEW Home:
1. SEVRAR is actively engaged in identifying its next home.
2. New building should have a significant non-dues revenue element.
3. New building should have REALTOR® Branded Events
4. New Building could include REALTOR® desk usage, bullpen, coffee bar, “Main Street
Shopping,’ community center, Event/Wedding space, with a multi- generational
appeal.
5. Building will be financially sustainable.
L. THE MEASUREMENT OF SUCCESS:
With the implementation of the preceding strategy, the following metrics will be
employed to measure success:
1.
2.
3.
4.
5.
6.
7.
Greater financial strength and vibrancy of the SEVRAR REALTORS® Association.
Increased median income for REALTOR® Members.
Greater RAPAC participation, Contributors and dollars;
Higher Response Rate for calls to action.
More effective skills used by REALTOR® Members.
More community service by REALTOR® Members.
More SEVRAR REALTORS® in Leadership Positions: Local, State and National.
Strategic Plan Certification:
This Strategic Business Plan includes Advocacy and Consumer outreach components, and
has been officially adopted by the Board of Directors for the Southeast Valley Regional
Association of REALTORS®. It will be reviewed annually by the Board of Directors and
submitted to NAR for approval.
Board of Directors Approval Date:______________________________________________________
-----------------------------------------------President
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----------------------------------------------President Elect
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---------------------------------------------Chief Executive Officer
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