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SANJAY KUMAR GAYASEN
Mobile: +919313103558, +919650595935, +919350698233
Email: [email protected], [email protected]
Address: House No. B/109A, 1st Floor, Duggal Colony, Deoli Road, N. Delhi -110062
SENIOR LEVEL MARKETING/ PROFIT CENTRE HEAD/ OPERATIONS
20 Years of Pioneering Success in Marketing/ Sales / Operations / New Business Development / Planning
/ Commercial / Relationship Management/ Product Development / Launching of Product
CAREER OBJECTIVE: Seeking senior level assignments in Marketing, Business Development & Operations to obtain a
responsible position in a progressive organization where my work experience would have a valuable contribution.
PROFILE AND STRENGTHS
 Dynamic Marketing, Sales, Operations Professional having experience in Manufacturing and Engineering
organizations with rich cross functional experience of the entire spectrum of activities including making of Technocommercial offer, involved in Domestic sales/ Export Sales & Marketing, Product Development, Strategic Management
and Distributor/Dealer Management, Developing marketing strategies to build consumer preferences, drive volumes.
 High-performing Planning professional, Strategy Formulation, Budgeting, Preparing Country Sales Forecasts
on a monthly basis, Continually prospecting and tapping new customers to generate enquiries in optimizing business
operations, expansion of marketing network while managing and understanding competition; solid knowledge of the
market trends in India. Evaluating marketing budgets periodically including manpower planning initiatives and
ensuring adherence to planned expenses, Strong Analytical abilities with an eye in every detail.
 Organizing exhibition at different places, hardcore sales, contacting customers through websites, references etc. etc.
 Strong leader with a go-getter attitude, trouble shooter and motivational management style, reputed for
building, retaining high motivated sales teams, Corporate and distributor networks.
 Customer focused, Brand Development with proven ability to understand and convey complex product
information, develop rapport, and build strong relationships. Conducting competitor analysis by keeping abreast of
market trends and competitor moves to achieve market share metrics, System Driven and good knowledge
on MIS management, event Management and delegation process.
 Business savvy professional Handled teams, with sound knowledge in identifying various media and trade fares
for marketing purpose & Organization Branding Commercial activity & operation up to volume of forty to fifty crores in
a month from ONGC & others, proven expertise in Ware house stocking, distribution and Logistics.
 Skilled Marketer with demonstrated capability to create and execute effective marketing, promotional campaigns for
product launch to consistently generate new revenue streams and improved performance in targeted market.
 Possess excellent communication, interpersonal and analytical skills with demonstrated capability to understand
market trends and development, Proactive Professional with keen business acumen; innovative thinker capable for
developing robust marketing strategies for accelerated growth.
 Thorough knowledge of all aspects of Marketing/Sales/Planning; currently spearheading the efforts of
Indo Alusys Industries Limited as an Assistant General Manager – Marketing, Business Development &
Operations.
 Ideally suited for Senior Level Roles in Manufacturing, Infrastructure, Projects, OEM’s, Automobiles, Oil
and Gas, Consumer Durables, Telecom, Automobiles, Service Industry and Retail Industry etc .
Core competencies:
• Market Analysis Domestic and export • Strategic Business Planning •Business Development • Sales /
Marketing Operations • Product Management/ Development •Order Execution •Client Servicing •
Relationship Management • Promotional Activities •Versatile Leadership • Team Management
FUNCTIONAL STRENGTHS ACQUIRED OVER THE CAREER PATH
 Business Development/Operations: Proficient in developing and enhancing business for the organization, setting
up business operations thereby ensuring seamless sales and marketing activities to achieve targets.
 Monitoring Sales and Marketing Activities: Successfully mentor, monitor and manage the sales and marketing
activities through effective coordination and motivating Sales Team, Man-management and strong leadership,
Grooming the sales force towards team spirit and effective negotiation towards conclusion of orders.
 Strategic Planning: Actively involved in formulating plans and strategies to increase brand awareness and recall
among the customers, thereby ensuring effective market penetration of the product, managing after sales service.
 Network /Channel Management: Instrumental in developing new and existing distributor channels to enhance
market penetration and coverage in the regions assigned, Coordination/Liaison, Deftly communicate with the different
corporate customers to ensure transparent flow of information from the company thereby ensuring an effective
channel management, Key Account Management, Adept at interacting with major corporate accounts and coordinate
with major decision makers for long lasting business relationships. Also adept in costing & handled purchase.
 Team Management / Lead: Proficient in handling and supervising team of Sales/Other Professionals; motivate them
in achieving the sales targets and business objectives and foster a spirit of team work, Negotiation.
PROFESSIONAL WORK HISTORY / CAREER ACCOMPLISHMENTS
Indo Alusys Industries Limited (Formerly Mahavir Aluminium Ltd.), N. Delhi May 2013 till date.
Indo Alusys Industries Limited is among the leading Aluminium extrusion companies in India and a pioneer in the
production and innovation of Aluminium extruded products. Indo Alusys has created a niche for itself in the field of
manufacturing and supply of aluminium extrusions, Fabrications, Cable with anodizing/Powder coated, Aluminium
ingots, Fabrications, Cable, conductor and exports. The company has presence of 56% market share in India.
Assitant General Manager – Marketing, Business Development & Operations
 Leading efficient front marketing team of entire Domestic sales, enquiry processing team, order processing team,
collection of information regarding prospective customers through seminars and various self-introduced customers,
Determining solutions to customer needs through product and services available with us, taking report from regional
manager of all regions, doing road show, hardcore direct marketing & sales, organizing extrusion exhibition at Pragati
Maidan in New Delhi, contacting customers through websites, yellow pages, just dial, references by customers etc.
 Handling of Marketing team of 8 to 10 managers, Interaction with Customers and carryout pre- tendering activities,
Customer visit planning based on interaction with the prospective customer, Presentations / meetings based on
customer requirements. Collection of formal enquiry / tender document, Cost estimation, services etc.
 Timely offer preparation and submission, Negotiation and clarification on techno commercial offer, Coordination
between customer and Internal departments for further planning, appointed high volume 24 industrial & 15
distributors in different regions, added solar segments customers which are very high in lifting of
materials, Recovery activities, Submission of monthly, quarterly and annual reports as required and meeting
targets of all regions.
 Business Development increased market share from 32% to 56% and Strategic Planning, Devising robust
sales strategies to drive sales, augment turnover & achieve desired growth targets, Developing effective counter
measure on competitor activities, spotting new business opportunities and forming strategic alliances in line with the
business growth. Implementing sales practices and deploying company sales strategies and programs to the core.
Jindal Aluminium Limited, N. Delhi, January 2012 to 12th May 2013
The company is the leader in aluminium extrusions, sheet and foils, manufacturing products as per customer in India
and one of the largest manufacturer of aluminium extrusions, meeting country’s more than half of demand. We are
exporting our products to several countries all over the world.
Assitant General Manager – Marketing, Business Development & Operations.
 Managing overall domestic Marketing, Sales and Planning in India, Conceptualizing & implementing
competitive strategies for generating sales, developing and expanding market share towards the achievement of
revenue & profitability targets, entire spectrum of activities for promotion of business.
 Leading efficient front marketing team, enquiry processing team, order processing team and ensuring timely delivery
of materials to end users, responsible for achieving target at zonal sales, achieved 915 MT highest ever sale
in south zone and achieved highest ever national level 1505 MT in a month for industrial sales, Bagged
lots of ongoing big projects such as AIIMS, Sova, PGCIL, NTPC, ISRO, handled Delhi region and achieved
282 MT in a month which are highest till day.
 Create, maintain and enhance client relationships through hardcore regular contact and meetings to
understand and prioritise future opportunities, Develop strategic relationships to enable alliances with relevant
organization and to enhance overall attractiveness of our product, doing market research to increase the
customer base in different segments which are not explored, support for engineering department.
 Establish clear, achievable and challenging objectives, Monitor performance regularly to ensure highest chance of
success, evaluating marketing person consistently, capable of developing an innovative & enterprising culture within a
close knit growing team, recruitment, training and deployment.
 Monitoring market Intelligence within the industry in terms of market development, new projects, competitive activity,
new customers quality and delivery of services within the operations etc.
 Achieving sales targets as per designated budgets using market intelligence to prepare a customer centric operating
plan; conducting tactical promotion, ensuring a strong brand presence and increased business.
 Improving market visibility and developing channel to generate sales, coordination with different dept. heads for
ensuring completion of order in time, managing credit control, payments collection through territory manager on time,
doing road show, hardcore direct marketing & sales, organizing extrusion exhibition at Pragati Maidan in New Delhi,
contacting customers through websites, yellow pages, just dial, references by customers etc.
Megha Engg. and Infrastructure Limited, Gurgaon, 21st June 2010 to 31st December 2011
Handling Tendering of Railways, Irrigation, Oil & gas, Transmission, Power and infrastructure business, Manufacturer of
HSAW steel pipes API 5L X80 PSL 2, Steel Pipes, Steel, OEMs, Fabrication of Steel products, Heat Exchanger and U
stamped Pressure Vessel. Group turnover is Rs. 3100 crore.
Senior Manager- Marketing & Operations
 Visiting clients and understanding aspiration, Build-up relationship with the client , ensure healthy enquiry position, for
identification, sourcing and fostering two way alliances to promote business with consultants like EIL, Mecon
improving market reach, and visibility, reporting to Director, responsible for Devising market positioning strategies
based on current economic and competitive conditions, new Business development.
 Organizing exhibition at different places, hardcore sales, contacting customers through websites, references etc.
 Filling of Techno-commercial Tender floated through EIL, attending Pre bid meeting, bagging of order upto execution
of order, Project Implementation, payments collection on time, exploring opportunities for joint venture.
 Instrumental in certification of API 5L X70, X80, certification from EIL and Mecon, Leading efficient
marketing team and managing sales of U.P., Haryana, Punjab, Gujarat, Andhra Pradesh, Maharashtra,
create Bid libraries, plan & review bidding process.
 At present dealing with GAIL, EIL, Mecon, IOCL, NTPC, BHEL, Thermax, ESSAR, BCCL, Ramky, GVK infra, IVRCL,
Simplex, SPML, NCC, Lanco, U.P. Jal Board of different states, in export in South African Countries, Middle east,
others countries and Corporate/Industrial customers those who dealing with our products.
Jindal Group, Maharashtra Seamless Limited, Gurgaon, 8th Sept. 2008 to 20th June 2010.
Manufacturer of Seamless Steel Pipes in the name of MSL, Jindal Pipes largest manufacturer of Seamless Pipes, Tubes
and steel billets in the country, Handling Tendering of Railways, ERW steel pipes in the name of Jindal Star & JPL,
OEMs, threading, bend of Pipes and Coating of Pipes. Group Turnover more than 5000 crores.
Sr. Manager – Marketing & Operations
 Responsible for new Business Development, Procuring enquiry, Filling of Techno-commercial Tender, Attending Pre
bid meeting, bagging of order upto execution of order, collection of road permits, payments collection on time, C Form
collection from all zone, Payments certificates etc in India and out of India.
 At present successfully handling niche customers ONGC Ltd., PSU’s/Privates sectors such as GAIL, EIL,
Indian Railway, IOCL, HPCL, BPCL, HPCL MITTAL, CPCL, BORL, NALCO, Bongaiagon, Numaligarh Refinery,
Aavantika Gas, Brahmputra Cracker, GEECL, MECON, Focus Energy, NAFTOGAZ U.P., Haryana, Punjab,
Maharashtra, H.P., M.P., Chattisgarh, Gujarat, Bihar, Andhra Pradesh, Jharkhand state etc. etc.
 Executing order upto volume of forty to fifty crores in a month, accountable for payments also and
supervising a team of professionals and concerned five marketing branches of the company, increased
market share from 32% to 42% in seamless pipe.
 Preparing annual plan and budget, Creating and executing monthly plan and budget, Ensuring weekly reporting.
 Organizing exhibition at different places, hardcore sales, contacting customers through websites, references etc.
 Instrumental in recovering late Delivery payments issues which were in crores from different customers.
Zenith Group, Zenith Rollers Ltd., New Delhi, (An MNC ) Apr 2003 to Aug. 2008
Manufacturer of Industrial Steel Rollers, pipes, OEMs and Steel Fabrication.
Manager – Marketing & Sales
 Successfully leading a team of 24 Sales Professionals and accountable for handling the business operations of
Industrial and Corporate Sales in OEM in Northern zone.
 Holds the credential of adding high net worth customers like Maruti Udyog Limited, Gurgaon, Jindal Steel, Hissar, IUP
Jindal, Jhajjar, Vardhman Spinning Limited, Ludhiana, Allied Steels Jhajjar, Bhushan Steels Sahibabad, Parle Biscuits,
Jhajjar, Flex Industries, Noida, Hanung Toys Greater. Noida, Goodyear Tyres, Faridabad, Hyderabad Industries
Faridabad, Sikka Paper Shamli, 10-12 prestigious Paper Industries of Muzaffarnagar area & North India.
 Spearheaded sales and doubled the business in 18 months.
Ess Ess Kay Engg. Co. Ltd., New Delhi, Jan 1995 –31st March 2003
Manufacturer of first Switch, semiconductor, OEMs and switchgear of undivided India since 1935 and has been pioneer
in this field of SSK Brand / Kay 555 / Topline / Signature, reputed SSK Wires and Electrical accessories etc.
Asst. Manager – Marketing & Sales
 Exhibited outstanding performance of increasing sales from 9-10 Lacs per month to 22.80 Lacs within a
short span of 04 months, dealing with lots of real estate developer as Indian Railway, Raheja Builders,
Ansal, Ashiana, Paras, Amrapali, Supertech Builders etc. etc., liasioning with departments which are
instrumental for completion of orders.
 Instrumental in launching Signature, EL, Fantasy, Topline Series of Switches; earned heavy incentives and
got promoted to Assistant Manager from Senior Executive within a year of joining.
 Successfully managed the business in Chandigarh, Punjab, Himachal Pradesh, and Jammu & Kashmir.
 Successfully added prestigious customers viz. Vardhman Spinning, Ludhiana, Parabolic Labs Baddi, Surya Labs, Baddi,
Semi Conductors Ltd., Chandigarh, NHPC Tehri.
 Adroitly managed Punjab, Haryana and the customers such as CPWD, ONGC, MES, BHEL, ITDC, IAAI, PWD’s, NTPC.
 Instrumental in recovering Rs.9 Lakhs from Ranbaxy and getting rid of duplicate materials .
 Actively involved in Mega Show, Road show, customers contact, organizing Trade Fair at Pragati Maidan in Delhi.
ACADEMIC AND PROFESSIONAL CREDENTIALS
Master of Business Administration - Marketing Management, 2 Year, 66 % from P. U., Secured First Class
Masters in Science (Physics) Special Paper: Solid State Physics, Secured First Class, 60%, from P. U.
Bachelors of Science, Physics Honours, from P. U.
COMPUTER SKILLS
Sound knowledge in Power Point Presentations, MS excel, MS words, Internet and also expert in working in SAP, ERP,
Oracle
TRAININGS / SEMINARS ATTENDED
Marketing Practices, Effective Communication, Selling & Negotiation Skills
Self Development Programme
OTHER DETAILS
Religion: Hindu, Kayastha, Father Name – Shri Anil Kumar Gayasen, DOB – 22.01.67, Passport No.- G8497033, Date
of Issue- 12.05.2008, Date of Expiry – 11.05.2018, Place of issue – N. Delhi (India)
REFERENCES: Available upon request.