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Department: Business Studies Discipline: Marketing Subject Code: MKTG Course #: 201 Course Title: Principles of Marketing HARRISBURG AREA COMMUNITY COLLEGE FORM 335 Course Form 335 must be updated at least every five years per AP 765 to include, at a minimum, the following elements. [§335.2] 1. Digital Description [§335.2] (Insert new/revised digital description below): Credit hours: Lecture hours: Lab hours: 3.0 3.0 0.0 BL: [ ]⅓ [X]½ [ ]⅔ [ ] Other (Indicate fraction or percent) 2. Maximum Enrollment (Insert new/revised maximum enrollments below): Face-to-Face: Virtual/Online: Blended: 3. Catalog Description [§335.2] (Insert new/revised description in space below): The functions involved in the marketing of consumer and industrial goods to their users. Emphasis is placed upon management’s development of marketing strategies concerning product, place, promotion, and price. 4. Prerequisites [§335.2]: ENGL 002 Minimum Grade Required C or higher Corequisites: Other: Or, placement through the College Testing and Placement program into ENGL 003, or 007, or higher. 5. Learning Outcomes [§335.2] [These outcomes are necessary to enable students to attain the essential knowledge and skills embodied in the program’s educational objectives.] Upon successful completion of the course the student will be able to: Identify the 4 P’s of marketing and apply these controllable variables to a firm Conduct research that would be relevant for a marketer by utilizing academic resources Define target market and analyze market information in selection of a target market 12/1/04 Form Template Reviewed & Updated: 10/26/07; 1/11/08; 1/16/09; 7/14/09; 7/31/12; 7/30/13; 8/26/13; 1/31/14 Department: Business Studies Discipline: Marketing Subject Code: MKTG Course #: 201 Course Title: Principles of Marketing 6. Prepare a SWOT Analysis for a firm Describe the internal and external variables affecting the choice of strategies by marketing managers planning the proper mix to accomplish the objectives of the firm Define positioning and apply knowledge of this marketing concept Explain how the use of technology can aid in marketing Apply the decision-making process that is essential in the formulation of marketing strategies by reporting marketing strategy recommendations for a specific business situation Recommend an evaluation process in order to realize the effectiveness of a marketing plan Develop a marketing plan Planned Sequence of Instruction [§335.2] [These must be designed to help students achieve the learning outcomes.] Chapter 1 – Marketing’s Role in the Global Economy Chapter 2 – Marketing’s Role within the Firm or Nonprofit Organization Appendix A – Economics Fundamentals Chapter 3 – Focusing Marketing Strategy with Segmentation and Positioning Chapter 4 – Evaluating Opportunities in the Changing Marketing Environment Chapter 5 – Final Consumers and Their Buying Behavior Chapter 6 – Business and Organizational Customers and Their Buying Behavior Chapter 7 – Improving Decisions with Marketing Information Chapter 8 – Elements of Product Planning for Goods and Services Chapter 9 – Product Management and New-Product Development Chapter 10 – Place and Development of Channel Systems Chapter 11 – Distribution Customer Service and Logistics Chapter 12 – Retailers, Wholesalers, and Their Strategy Planning Chapter 16 – Pricing Objectives and Policies Appendix B – Marketing Arithmetic Chapter 17 – Price Setting in the Business World Chapter 13 – Promotion – Introduction to Integrated Marketing Communications Chapter 14 – Personal Selling Chapter 15 – Advertising and Sales Promotion 7. Assessment of Student Learning [§335.44] [Methods of assessment should be appropriate for Learning Outcomes listed above.] Assessment of student learning outcomes for the course, as required by AP 765, is part of regular curriculum maintenance and/or improvement. The specific plan has been determined by the pertinent faculty involved and is maintained in the College’s assessment management system. 12/1/04 Form Template Reviewed & Updated: 10/26/07; 1/11/08; 1/16/09; 7/14/09; 7/31/12; 7/30/13; 8/26/13; 1/31/14 Department: Business Studies Discipline: Marketing Subject Code: MKTG Course #: 201 Course Title: Principles of Marketing All sections of Marketing 201 require students to develop a marketing plan (individual or team project). Face-to-face and blended sections also require students to present their marketing plan to the class at the end of the semester. This marketing plan assess Learning Outcomes # 1 – 10. Marketing Plan Rubric for Course Assessment UNSATISFACTORY SATISFACTORY EXCELLENT Analysis of Market Internal or external evaluation missing Limited internal and external variable evaluation and discussion Segmentation & Target market Little or no analysis of market information in selection of target market Missing discussion of all appropriate marketing mix elements in the plan Incomplete analysis of market information in selection of target market Internal company evaluation and appropriate external environmental variables discussed Appropriate analysis of all market information in selection of target market Marketing Mix (4 P’s) Organization & Presentation of Ideas 8. Extremely disorganized & unclear Excessive grammar & spelling errors Less than 3 documented sources used Incomplete discussion of all appropriate marketing mix elements in the plan Supported discussion of all appropriate marketing mix elements presented in the plan Somewhat disorganized Clearly organized information flow information flow A few grammar & Proper grammar & spelling spelling errors Five or more documented Three to four documented resources used sources used List of Texts, References, Selected Library Resources or other Learning Materials (code each item based on instructional use) [§335.2]: C-Lecture/Laboratory, ALecture, B-Laboratory, LC-Lecture/Clinical, CLN-Clinical, I-Online, BL-Blended, DIndependent Study, P-Private Lessons, E-Internship, F-Cooperative Work-Study, FEField Experience. [These resources must be easily accessible to students.] Essentials of Marketing (Softcover), Latest Edition. Perreault, Cannon & McCarthy, McGraw-Hill 9. Prepared by Discipline Faculty Proponent: Kathleen Adams Pratt Date: 3/17/14 10. Approved by Department Chairperson: Michelle E. Myers Date: 4/9/14 11. Approved by Associate Provost: Tim Dolin Date: 4/11/14 12/1/04 Form Template Reviewed & Updated: 10/26/07; 1/11/08; 1/16/09; 7/14/09; 7/31/12; 7/30/13; 8/26/13; 1/31/14 Department: Business Studies Discipline: Marketing Subject Code: MKTG Course #: 201 Course Title: Principles of Marketing This course meets all reimbursement requirements of Chapter 335, subchapters A / B. This course was developed, approved, and offered in accordance with the policies, standards, guidelines, and practices established by the College. It is consistent with the college mission. If the course described here is a transfer course, it is comparable to similar courses generally accepted for transfer to accredited four-year colleges and universities. 12. Director, Curriculum Compliance: Erika Steenland Date: 4/11/14 13. Provost & VP, Academic Affairs: Cynthia Doherty, Ph.D. Date: 4/15/14 14. Original Date of course approval by the college: 196710 15. Date(s) of subsequent reviews [Indicate change: Learning Outcomes; textbook(s)]: 03/20/00 12/01/01 10/29/03 11/14/07 06/15/09 (Updated book) 01/20/10 (Updated Learning Outcomes and Textbook, added the Assessment of Student Learning and Rubric) 03/12/12 (Updated Textbook) 03/17/14 (Updated Textbook) 12/1/04 Form Template Reviewed & Updated: 10/26/07; 1/11/08; 1/16/09; 7/14/09; 7/31/12; 7/30/13; 8/26/13; 1/31/14