Download What Marketing Brings to the Table

What Marketing Brings to the
Table & What Marketing Needs
from Your Area
MKTG 495
Functional Competencies of MKTG
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Sales objectives
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Target markets
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Marketing objectives
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Plan strategies
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Communication goals
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Tactical marketing mix tools
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Marketing budget and calendar
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Plan execution
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Plan evaluation
MKTG Contributions to GC3
Identify the target market
 Set sales objectives
 Set marketing objectives
 Develop alternative marketing strategies
 Create communication objectives
 Develop product, branding, & packaging
 Develop pricing, & distribution plan
 Develop advertising, PR, interactive plan
 Create marketing budget
 Develop an implementation & evaluation plan
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Potential MKTG Needs from Your Area
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From HR:
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Help Marketing identify any customer or employee concerns
Help with the development of customer feedback routine
From Finance:
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Assistance identifying cost implications of current Marketing
budget
Identify current operations cost issues