Download History XIX century

•The aim of our presentation
•History
•Types of advertising
• Is it good or not?
•Advertising festivals
•130 ages Russian advertising
•Conclusion
•Sources of information
In our report we want to discuss
the problem of the interaction
between advertising and society.
We want to answer the question
what the advertising is. Is it a
motor of the trade, original art
form or a legal lie?
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Advertising is a form of communication that
typically attempts to persuade potential
customers to purchase or to consume more of
a particular brand of product or service.
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History
XIX century
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History
XIX century
An early advertising success story
is that of Pears Soap. Thomas
Barratt married the woman from
the famous soap making family
and realized that they needed to
be more aggressive about
pushing their products if they
were to survive. He launched the
series of ads featuring cherubic
children. And soon their soap
became a brand.
Thomas Barratt is considered to
be the father of modern
advertising.
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History
XIX century
The advertising expansion was
in England in the XIX century.
In the picture the whole house is
covered with advertising posters.
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History
XIX century
The advertising of
the"Moulin Rouge" created
by French artist A.ToulouseLautrec .
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History
XIX century
The advertising of the bicycle
created by Czech artist
Alphonse Maria Mucha.
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History
XIX century
Advertising poster of medicine.
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History
XIX century
The advertising poster of Russian
corporation “New Bavaria” by artist
I.Bilibin.
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History
“Advertising is the greatest art form of
the twentieth century.”
Marshal McLuhan, Canadian
writer(1911-1980)
20th century
The year 1903. The
prima of New-York
opera advertises
coca-cola.
Kellogg’s corn
flakes,1915
Jell-o America’s
most famous
desert,1924
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History
20th century
Mateus rose-the
enchanting pink
wine,1968
Ads of C.Dior, 70s
This advertisement made
in 1984.It shows the
original mobile music
gadget
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History
20th century
Russia,USSR
Moscow Ads poster, 1900
A.Rodchenko, text of
V. Mayakovsky ,Ads
of galosh
The advertisement of
watch “Vostok”.USSR
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History
20th century
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"If I were starting life over again, I am inclined to
think that I would go into the advertising business in
preference to almost any other. The general raising
of the standards of modern civilization among all
groups of people during the past half century would
have been impossible without the spreading of the
knowledge of higher standards by means of
advertising."
-Franklin D. Roosevelt
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Types of advertising
Print advertising
flyers
rack cards
Web ads
web banners
Street ads
bus stop benches
billboards
human directionals
radio, cinema and television ads
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Street ads
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Street ads
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radio, cinema and television ads
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web ads
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Attitude towards advertising
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The arguments for advertising
Advertisements help to increase the sale of goods and so producers can
sell goods at reasonable prices.
They raise the standard of living of people by drawing attention to new
products and ideas.
They increase the demand for goods and more workers are needed to
produce goods so they provide employment.
The arguments against advertising
Advertisements try to influence our emotions by making us buy things
we do not need or want.
And Sometimes It makes us nervous
"In our factory, we make lipstick. In our advertising, we sell hope."
-Peter Nivio Zarlenga
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Advertising Festivals
Although the festivals also
include seminars, workshops
and social events for people in
the advertising industry, the
main task of the festivals is to
present the awards for the
advertisements and advertising
campaigns adjudged the best
of the year.
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130 ages Russian advertising
Russian ads was 130 in 2008.
More and more Russian boomers are
worried about lack of interesting
ideas in visuals and outdated
legislation is a problem ,too.
The greatest changes are going to
happen in 2015. Russia will provide
digital TV then.
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Conclusion
Advertising is the great industry.
It can be beautiful, interesting,
funny, creative or silly and bad
looking.
It annoys or helps what to choose.
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Sources of information
http://www.mediaknowall.com/Advertising/history.html
http://www.reklama130.ru/
http://news.ntv.ru/
http://www.epica-awards.com/pages/epica.html
http://www.goldendrum.com/
Thank you for your attention!
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