Download Media Influences

Level 2 - LifeSkills
Lesson 3
Media Influences
Goal
 To increase students’ awareness of the techniques used by
advertisers to manipulate consumer behavior and to teach
students how to resist these techniques
Objectives
 Identify common advertising techniques
 Illustrate methods used by media to influence consumer
choices
 Identify and analyze techniques used to advertise cigarette
and alcoholic beverages
 Recognize automatic responses to advertisements
 Discuss alternative ways of responding to ads in order to
resist ad pressures
Vocabulary
target market – a particular group of people who are most
likely to buy a particular product or service
consumer – user or purchaser of goods and services
manipulate – to influence or manage deviously
deceptive – misleading
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Advertising Techniques
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Cigarette and Alcohol Ads
Resisting Common Advertising Techniques
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