Download Steven Todd Baker

Todd Baker
5346 Felicia Street
Camarillo, CA 93012
(805) 558-2855
[email protected]
PROFESSIONAL SUMMARY
Marketing professional with innovative online and offline project management experience.
 Creatively Analytic personality
 Deep understanding of:
o Project management
 Exceptional communication skills
o Creative assets
 Project Management
o Social Media
 Keen analytical sense
o Product development
Extensive hands-on knowledge in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat, Dreamweaver) and
Microsoft Suite (Excel, Word, Outlook, Powerpoint).
BUSINESS EXPERIENCE
Marketing Manager - Email – 2014-Current
ForwardLine Financial – Woodland Hills, California
Manage all transactional, trigger and targeted email campaigns, Marketo Certified. Graphic Design; eBook, Landing
pages, Responsively Designed emails and landing pages, HTML, CSS, collateral development, Online form development.
Managed development of online application email drip campaign, and Marketing Automation through Marketo.
Senior Marketing Manager - Email – 2012 – 2014
TrueAction – An Ebay Company – Los Angeles, California (remote)
Project manager for email and online marketing campaigns. Managing Self Service and Full Service clients through
eDialog and GSICommerce. Provided SME support for clients loading content to EDialog. Built, project managed and
Quality Control on marketing emails, audience builds, drip campaigns and reporting (Omniture, ReturnPath, etc.) Worked
in product development and developed products that matched client specs working with internal teams and third party
vendors.
Clients included Roxy, Quiksilver, Calvin Klein, Speedo, DC Shoes, Mattel, Radio Shack, Sports Authority, Sport Chek
(Canada) and more.
Marketing Consultant - October, 2009 - Current
Self – All forms of marketing consultation, project development and design consultation and contract work for a wide
variety of companies.
Consulting on several marketing and design project across a variety of industries; Medical, high-tech, online, adventure
racing, insurance, construction and many more. Working on projects like:
 Social media marketing and analysis
 Website development/management
 Graphic design and collateral development
 Branding
 Email marketing
 Marketing business plans
 Ad creation and publication
 Trade show design and management
 Presentations
 Campaign reporting metrics and analysis.
Recently contracted with LuxeYard.com – Consulting on their daily email marketing model, developing new
touchpoints and communications based on preference and providing analysis. Transamerica - Onboarding Exact
Target with Salesforce integrated with an email marketing communications tool. Planet Green, helping to create
cohesive online branding and creative assets. I am also consulting with various other clients for various online
initiatives. I recently worked with Yahoo! in transitioning their advertiser from the Yahoo Marketing to Bing’s
AdCenter.
Marketing Project Manager - February 2007 – October, 2009
Peak Performance – Leader in automotive CRM provider; including; direct mail, call center and online
communications
Project manager of email communications tool for internal and external users as well as social media
communications.
 Email campaign contributed over $2.35M per year.
 Product achieved nearly a 50% take rate by Peak dealers and follow through to OEMs.
Clients include: GM, Land Rover, Jaguar, MINI, Volkswagen, Audi, Suzuki, Mitsubishi, Hyundai and
Volvo.
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Identified key vendor partners, negotiated contracts and managed relationships.
Provided subject matter expertise for training and corporate communications.
Cultivated e-Marketing team by mentoring the email marketing group (strategists, project managers,
designers, developers and QA/QC) from planning and strategy through execution and measurement.
Created Standard Operating Procedure Manual and templates for future marketing processes
Revamped holiday campaign increasing recurring revenue, by incorporating Fall, Spring, and Summer into the
existing Winter Campaign workflow.
 Expanded existing holiday campaign to include year round seasonal campaigns.
 Incorporated the e-Marketing and call center tools into the campaign.
 Led the holiday campaign cross functional team
 Provided creative support and direction.
Implemented and managed all social marketing communication plans.
 Introduced communication schedule and provided project analysis
 Provided benchmarking data to support decisions.
 Facebook, Twitter and LinkedIn presence, advertising and overall communication plans.
Provided a renovation of the corporate website and established Standard Operating Procedures manuals.
Marketing Director - November 2005 – January 2007
The Ventura Group – a division of Education Management Corporation (EDMC)
Conglomerate of 3 diverse product lines, based in California with, providing educational opportunities to mental
health and teaching professionals.
Directed and project managed all online and offline marketing efforts for all three divisions of the business.
Provided direct and email marketing best practices, website enhancements, CPC, SEO, SEM and campaign
analysis. Provided all creative production and vendor management for advertising, communications, trade show
and collateral development.
Identified and managed external vendors for printing and competitive marketing initiative, resulting in better than
35% reduction of production costs for preparation materials, packaging, and sales tools.
Managed marketing services group providing creative direction and production assistance for: collateral creation,
sales tools, website creative and management.
Marketing Manager - February 2002 – November 2005
Holga, Inc. Van Nuys, California - a division of HON Industries
Industry leader in high density mobile aisle systems and traditional office furniture.
Managed vendor and affiliate furniture dealer relationships, reducing event costs by marketing spend 67% for
shared events and reduced vendor costs by more than 25% by combining resources.
Responsible for establishing and maintaining functional marketing plan and managing all marketing projects while
increasing brand awareness.
Revitalized corporate brand through development of collateral, photo shoots, website, trade shows, advertising,
public relations, corporate events, showroom design and layout, direct mail programs and communications
Initiated marketing plans for selling and marketing to governmental agencies (GSA contract)
- Negotiated federal and local (state) government contracts
- Managed GSA Specific account communications
EDUCATION
MBA, California Lutheran University 2009, Thousand Oaks, California – Magna Cum Laude
BA, Arizona State University 1996, Tempe, Arizona – Cum Laude, Golden Key National Honor Society.