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JON D. WRIGHT
309 E. Wentworth Lane
Appleton, Wisconsin 54913
920-954-0907 (Home)
920-358-4089 (Cell)
[email protected]
CAREER SUMMARY
Extensive international and North American business development, consumer marketing, and
new products experience. Demonstrated expertise in:
 Establishing long-term strategic approaches for building brands.
 Developing high performance marketing teams.
 Leading brand expansion into mass market channels.
 Managing three of the most recognized global brands.
 Launching major product innovations.
 Developing global plans for international expansion.
 Leading the turn around of a major consumer products business in South Africa.
 Starting up a $100 million food business.
 Evaluating M & A business opportunities.
PROFESSIONAL EXPERIENCE
SNA - ENZYMATIC THERAPY INC., Green Bay, Wisconsin
2004-Present
A $180 million natural medicine company, which manufactures and markets high quality
therapeutic natural medicines and nutritional supplements.
Director of Marketing – Enzymatic Therapy Consumer Business
Reporting to Executive Vice President. Responsible for developing and implementing business
plans, product innovation, and directing marketing strategies and tactics for consumer–focused
business. Manage marketing personnel and internal creative group.
 Established a classical brand management approach:
o Developed a high-performance marketing team,
o Established strategic marketing and planning processes,
o Implemented a discipline approach to evaluating and assessing marketing programs,
o Implemented cost-effective programs with limited budgets, including – marketing
research, TV and print advertising, internet adverting and promotion, broad reach and
targeted consumer couponing, consumer and practitioner relationship programs.
 Directed the expansion of key product lines into mass market retailers, including Wal-Mart,
Target, Walgreen’s, CVS, Kroger, Safeway, which generated $30 million in incremental
revenue.
 Received the first ETI Innovation awarded for developing a product concept successfully
launched into mass market retail.
 Launched a number of first-to-market product innovations which contributed to share
growth.
Director of Corporate Market Development – Enzymatic Therapy Inc.
Reporting to Chief Operating Officer. Responsible for developing and implementing customer
strategies to grow overall business through retail expansion, product innovation, and increasing
penetration. Manage Customer Development Group personnel.
 Established a customer tool kit to improve the effectiveness of the sales organization.
 Re-engineered the innovation process to expedite development and commercialization of
new products.
JON D. WRIGHT
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PROFESSIONAL EXPERIENCE continued
CONAGRA FOODS, Omaha, Nebraska and Toronto, Canada
The second largest food company in North America
2001-2003
Director of Frozen Food Group - ConAgra Canada, Toronto, Canada
Reporting to Senior Vice President. Responsible for integrating the Frozen Food group into
One ConAgra Canada business group, and directing marketing strategies and activities.
Recruit and mentor quality talent to manage the ConAgra Canada business.
 Developed the frozen food vision and strategies.
 Established and developed the frozen food marketing team.
 Increased Frozen Pizza sales by 33% with brand repositioning, product enhancements and
marketing support.
 Significantly increased market share of Handheld Snacks with focused marketing activities.
 Launched Healthy Choice Ice Cream Novelties.
Marketing Director - Marie Callendar’s Frozen Foods
Reporting to General Manager. Responsible for developing and implementing business plans,
and directing marketing strategies and activities. Manage marketing personnel.
 Developed Strategic Destination, Positioning, Strategic Framework and Growth Roadmap
for the Marie Callender’s brand.
 Restaged product lines that grew two key lines of business by 27% and 11% and
significantly improved total business profit margin.
 Recognized as a top 5 Grocery Products Pacesetter by IRI.
Director of Marketing - Frozen Prepared Foods International
Reporting to General Manager/Vice President. Responsible for international expansion of the
Frozen Prepared Foods business. Manage international marketing personnel.
 Significant involvement in M&A activity:
o Acquisition of a $60 million Canadian company,
o Joint Venture with a large food company in Mexico,
o Evaluation of business alliances in Australia, Japan, Czech Republic, Hungary.
 Established strategic planning and marketing planning process for the International group.
 Developed global expansion plan for the ConAgra Retail Company.
THE BIRDS EYE FOOD COMPANY, Green Bay, Wisconsin
1999-2001
A $1.3 billion food company, which processes and markets a variety of branded product lines
including Birds Eye and Voila. Formerly Agrilink Foods, Inc.
Director of Marketing - Frozen Meals
Reporting to Vice President. Responsible for developing and implementing business plans for
branded frozen food, directing product innovation, and directing marketing strategies and
activities. Manage marketing personnel and lead innovation teams.
 Launched Birds Eye Voila complete meal product line creating a new product category and
achieving $100 million in retail sales in the first year.
 Established a strategic planning process, a roadmap for long-term business development.
 Developed the Master Brand positioning for Birds Eye.
JON D. WRIGHT
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PROFESSIONAL EXPERIENCE continued
KIMBERLY-CLARK CORPORATION, Neenah, WI and Johannesburg, S. Africa 1981-1999
A $17 billion Fortune 50 manufacturer and market leader. Brands include Huggies, Kleenex.
Associate Marketing Director - Southern Africa Consumer Products
1996-1999
Reporting to Business Director. Develop and implement business plan for South Africa
operations, direct product innovation, and oversee marketing activities. Manage five marketing
professionals.
 Redirected the Consumer Tissue business; grew key product lines by over 15% per year.
 Established the marketing organization, business processes and best practices.
 Repositioned the portfolio of brands and led teams to launch new product innovations into
South African consumer market.
 Received top communication award in South Africa.
 Justified $35 million capital investment in a world-class production facility.
Senior Brand Manager-Kleenex Tissue North America
1995-1996
Reporting to Vice President of Marketing. Direct marketing strategies to focus on building brand
equity and launch innovations to increase market share. Direct three Product Managers and
lead innovation teams.
 Developed guidelines for Kleenex brand positioning, brand stretch and core values in order
to build long-term brand equity.
 Established Kleenex brand development roadmap including product innovation plan.
 Directed multi-functional teams that developed and launched innovations including Kleenex
ColdCare and Kleenex Expressions tissues; resulted in a 6-point market share increase.
Global Marketing Manager - Family Care Sector
1992-1995
Reporting to Global Business Director. Responsible for formulating global business
development plans to achieve corporate growth objectives for a $2 billion global business.
Review marketing strategies and provide coaching for international business units. Direct
assignments for seven technical and marketing support associates.
 Established the Global Brand Framework for Kleenex.
 Directed cross-functional teams that developed product innovations and marketing
strategies targeted to developing markets.
 Established global network to facilitate innovation transfer and exchange marketing
successes expediting speed-to-market for innovations.
Product Manager - Huggies Diapers
1989-1992
Reporting to Marketing Director of the Infant Care Division. Formulate marketing strategies and
manage marketing activities to achieve business volume and profit objectives for a $1.5 billion
business. Direct activities of four Marketing Assistants.
 Directed cross-functional team that developed and launched Huggies Baby Steps diapers
achieving market share leadership.
 Launched Huggies for Him/Her diapers line extension achieving record sales volume for
Huggies Diaper business.
Assistant Product Manager - Consumer Tissue Sector
1987-1989
JON D. WRIGHT
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PROFESSIONAL EXPERIENCE continued
KIMBERLY-CLARK continued
General Manager - Export Sales Corporation, St. Thomas, Virgin Islands
1984-1985
Responsible for creating and managing a subsidiary for the coordination of export sales.
Department Manager - Market Analysis
1982-1984
Senior EDP Auditor - Internal Audit
1981-1982
ACCENTURE CONSULTING, Chicago, Illinois
1978-1981
Consulting companies specializing in the development of state-of-the-art business systems.
Senior Consultant: Consult with clients to define information needs and re-engineered business
processes. Direct activities for project teams that design and implement business systems.
EDUCATION
MS in Marketing, University of Wisconsin-Madison, Madison, Wisconsin
Research Assistant for the Marketing Department
BS in Management, Purdue, University, West Lafayette, Indiana
Student Government, Teaching Assistant, Academic Dean’s List