Download Public relations is particularly effective in building brand equity

Public relations is particularly effective in building brand equity because of its
ability to harness the power of third-party credibility to enhance brand awareness,
brand loyalty, perceived quality and other brand associations that distinguish the
brand from other market choices.
The third-party credibility that public relations brings is needed to reach today’s
increasingly skeptical consumers, who find advertising less credible. The ability
of effective public relations to identify issues that impact marketing, to handle
crisis situations and to counsel management can greatly influence marketing
success and failure.
Advertising and promotion are about salesmanship. Increasingly, consumers
know it and are on the defensive about buying something they may not want or
need.
Public relations is about information. By providing information to consumers,
directly or through trusted third-parties, public relations makes advertising more
believable and promotion more actionable.
Credibility is the key.
Of all the components of any integrated marketing program, public relations best
possesses the priceless ingredient that is essential to success – the ability to
lend credibility to the product message.
We meet our deadlines, and we keep our promises. That’s our bottom line. To
learn more, please visit our Web site at www.blmpr.com
Jeffrey Remsik
President/CEO
[email protected]
414-270-3000 x 222