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Intro to New Media
Social Media and Social Networking Types/ Honeycomb Framework
Social Media:
“Websites and applications that enable users to create and share content or to participate in social networking.”
Social Networking Types:
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Relationship Network: Relationship networks allowed us to keep all our communications in one place, on our Walls, Timelines or private messages, and
share updates with our entire networks in one click. They vary from professional relationship networks that help you find work, connect with other professionals in the
field, and share recommendations, to romantic relationship networks that help you find single users in your area.
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Media Sharing Network: This type of social network is defined by the primary type of media shared among
users. Facebook and Twitter have amazing video and image-sharing capabilities; however, the majority of
posts shared on these channels contain text. For channels such as Flickr or Instagram, however, images are
the main focus—users have to choose, upload and edit image files before proceeding with anything else,
such as captions or mentions of other users. Similarly, with sites such as YouTube and Vimeo, or apps like
Vine and Snapchat, video is the primary mode of communication.
Online Sharing: Location-based review services such as Yelp and Urbanspoon are getting more traction as
personal social networks adopt geolocation and more users choose to consult the Internet along with their
friends for recommendations of best dining spots. There are sites to review anything from hotels, restaurant
or your latest employer—and user reviews have more weight than ever before.
Discussion Forums: Discussion forums is one of the oldest types of social media. Before we connected to
our first university friends on The Facebook, we discussed pop culture, current affairs, and asked for help on
forums.
Publishing forums: Social publishing platforms consist of blogs and microblogs, where long and short-form
written content can be shared with other users. These platforms range from real-time interaction networks
such as Twitter—which, while still officially placed in the category of microblogging platforms, is not normally
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included in the blogging category by most users—to Medium and Tumblr, which are battling it out for the title
of the best interactive social publishing; to more traditional blogging platforms, such as WordPress and
Blogger.
Bookmarking sites: These are web services like StumbleUpon, Pinterest, and Flipboard, where users
collect content from elsewhere on the Internet, and save it to their account on the platform. This content can
be private or public, and shared with other users. Often, these bookmarking sites will then suggest content
similar to the links or images you have already saved on the network.
Interest based Networks: One of the most wonderful opportunities presented by social media is the ability
to find people with common interests, no matter how niche these hobbies may first appear to be. In addition
to Facebook and LinkedIn Groups and Google+ communities, there are whole networks dedicated to
exploration of interest—such as Last.fm for musicians and music lovers, and Good reads for authors and
avid readers.
Honeycomb Framework
Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre stated:
This framework defines social media by using seven functional building blocks: identity, conversations, sharing, presence,
relationships, reputation, and groups.
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Identity: This block represents the extent to which users reveal their identities in a social media setting. This can include
disclosing information such as name, age, gender, profession, location, and also information that portrays users in certain
ways.
Conversations: This block represents the extent to which users communicate with other users in a social media setting.
Many social media sites are designed primarily to facilitate conversations among individuals and groups. These
conversations happen for all sorts of reasons. People tweet, blog, et cetera to meet new like-minded people, to find true
love, to build their self-esteem, or to be on the cutting edge of new ideas or trending topics. Yet others see social media as
a way of making their message heard and positively impacting humanitarian causes, environmental problems, economic
issues, or political debates.
Sharing: This block represents the extent to which users exchange, distribute, and receive content. The term ‘social’ often
implies that exchanges between people are crucial. In many cases, however, sociality is about the objects that mediate
these ties between people—the reasons why they meet online and associate with each other.
Presence: This block represents the extent to which users can know if other users are accessible. It includes knowing
where others are, in the virtual world and/or in the real world, and whether they are available.
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Relationships: This block represents the extent to which users can be related to other users. Two or more users have
some form of association that leads them to converse, share objects of sociality, meet up, or simply just list each other as a
friend or fan.
Reputation: This block represents the extent to which users can identify the standing of others, including themselves, in a
social media setting. Reputation can have different meanings on social media platforms. In most cases, reputation is a
matter of trust, but because information technologies are not yet good at determining such highly qualitative criteria, social
media sites rely on ‘mechanical Turks’: tools that automatically aggregate user-generated information to determine
trustworthiness.
Groups: This block represents the extent to which users can form communities and sub communities. The more ‘social’ a
network becomes, the bigger the group of friends, followers, and contacts.