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Transcript
Top Online Marketing Platforms:
1. Strongview – determined not right ESP for us; the manage much higher volumes; recommended
Net Atlantic as an alternative
2. Hubspot
3. Exacttarget
4. Marketo
5. Marin Software
6. Vocus
7. Raventools
8. Webceo
9. Ginzametrics
10. SEMrush
11. DOZ
12. YesMail
13. Epsilon
14. SalesForce
15. Oracle Responsys
Strongview – reviews, ranked highest in research conducted by Forrestor, One of StrongView’s
chief selling points, per Forrester, is Message Studio, an innovative email management platform
where users can create personalized campaigns to target specific customers based on their
profiles and shopping behaviors. The company has recently augmented Message Studio to add
contextual marketing functions, which gave it an edge over other contenders.
"We believe context marketing is the inevitable future of where marketing is going," says Bill
Wagner, StrongView's CEO. "With the data on consumers that's available, there's no reason not
to engage them in a much more relevant way. Everyone as a consumer has context; the crux of
the job for email marketers is to understand that context and act on it quickly."
Top Email Marketing Platforms:
Cross Reference 5 platforms: do research, make list of must-have’s
Must have’s: enabled integration to Oracle and other DBs, like MS SQL Server, API (ask Fred for further
details; if we can remove Kal from having to do the manual processes he is currently doing in the API
then we will be better off for it; spam checker, analytics,