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The information and tools in this section have been developed by
our colleagues at Co-operative Assistance Network.
This template is responds to Who is your co-operative for? in the
Testing your business idea section of www.thehive.coop
Community analysis
Describe or define the community that your social business will serve and gain
support from. It may have several parameters, for example:
Geographical
Age
Gender
Ethnicity
Income bracket
Educational level
Employment status
Are there socio-economic dimensions that define this community, for example is it
rural or urban? Is social exclusion a factor? Be as specific as possible.
What is the approximate size of the community in terms of population, geographical
area etc? Within that community, what is the scale of the problem?
Describe how the unmet need(s) being addressed impact(s) this community. Does it
affect individuals, families, schools, the local economy etc.? What is the scale of the
problem within the community?
If you have drawn on research to do this exercise, cite your sources: