Download MKT 333—First Mid-term Exam Study Guide

MKT 333—Third Mid-term Exam Study Guide
General study questions: Consider the following key-word list for questions regarding topics
listed below: Describe…, Explain…, Give an example of…, Analyze…, Compare and
contrast…, Assess (or evaluate)…. The exam will consist of 10 short essay questions, 1-3 from
each chapter, including videos and other handout materials.
Chapter 12
Why new products fail
Product success factors
New product development
Stage-gate system
Market testing
Consumer adoption process
Chapter 13
Deciding whether to go abroad
Draws’
Risks
Deciding which markets to enter
Attractiveness factors
Trade agreements
Evaluating markets
Deciding how to enter
Export—direct, indirect
Licensing
Joint ventures
Direct investment
Deciding on the marketing program
Standardize or adapt
4 P’s
Chapter 14
Product levels
Product mix (assortment)
Line decisions
Product-line analysis
Sales and profits
Product portfolio
Market profile
Product-line length
Brand and branding decisions
Emotional branding
Building brand identity
Brand bonding
Internal branding
New economy factors
Brand equity
Tools for building brand
Packaging
Labeling
Chapter 16
Setting the price—steps
Price objective
Demand
Price sensitivity
Demand curves
Price elasticity
Costs
Activity-based costing
Target costing
Analyzing competitors’ costs, prices, offers
Pricing methods
Markup pricing
Target-return pricing
Perceived value pricing
Value pricing
Going rate pricing
Auction-type pricing
Group pricing
Selecting the final price
Psychological pricing
Other marketing mix elements
Adapting the price
Geographical pricing
Discounts and allowances
Promotional pricing
Price discrimination
Product mix pricing
Price changes
Initiating price cuts
Initiating price increases
Reacting to price changes
Chapter 17
Value network
ERP
Marketing channel
Channel functions
Push and pull strategies
Channel dynamics
New competition
Channel conflict