Download SPONSORSHIP PACKAGE

Cochrane Generals
P.O Box 313
Cochrane, AB T4C1A6
Phone: 403-861-0001
E-Mail: [email protected]
Web: www.cochranegenerals.com
SPONSORSHIP PACKAGE
2014-2015
Season
SPONSORSHIP
PACKAGE
page 2
Introduction
The Cochrane Generals Junior B Hockey Club is a non-profit organization that relies on community and
corporate support to help offset our costs. Some of our costs associated with running a Junior Hockey Team
include ice time, equipment, travel expenses, and wage payment to officials. It is important for us to offset
these costs with your help, allowing us to keep expenses for our young athletes as low as possible; many of
them are attending university or entering the work force for the first time. As part of the Heritage Junior
Hockey League, the Cochrane Generals represents an opportunity for athletes between the age of 17 and 21
to continue playing a competitive level of hockey while pursuing higher education or a career. This
sponsorship package will familiarize you with various opportunities to support the Cochrane Generals.
Please take time to read it. Your interest and commitment are what makes this team possible.
Vision
The Cochrane Generals Hockey Club has a mission to build and maintain a thriving organization constructed
around the community of Cochrane. The most important part of this vision is to provide the essential tools to
our players allowing them to develop not only their next stage within the sport of Hockey but to equip them
with self-improvement and team skills important in all other life pursuits. Our organization is invested in
innovation, ambition, and excellence. We believe that maintaining the Cochrane Generals as a premier
franchise within the HJHL represents a rich investment in our local community spirit and identity. Most
importantly though, the Cochrane Generals Hockey Club is an investment in our youth and the future they
bring with them.
Community Involvement
• Throughout each season the players and staff of the Generals organization are committed to giving
back to the town of Cochrane. For the 2nd consecutive season, the Generals and Initiation Hockey
continued its mentorship program. On Monday nights, players in groups of 2 or more helped out during
Initiation practices. The program is beneficial in many ways for both Initiation players and Generals
players. As a way for the Generals to be involved in all levels of the Cochrane Minor Hockey Association,
the Generals hosted Minor Hockey Nights. Teams were invited to enjoy a Generals game of their choice
with free admission, souvenir programs, pizza, and drinks. At the conclusion of the game, the minor
hockey teams go behind the scenes and meet the Generals players in their dressing room.
• During the 2013-2014 season, the Generals participated in the Cochrane Parade, Outhouse Races and
Cochrane WinterFest. As a way for the Generals to give back, a game in October was dedicated to
Breast Cancer Awareness and another in November to Movember. In the October game, the Generals
organization donated its 50/50 proceeds ($214.00) to the Breast Cancer Society of Canada. In November,
all players and bench staff participated in Movember, and through online donations the team raised
$860.00. In addition the Generals donated their 50/50 proceeds ($220.00) to Movember Canada. At
Christmas, the Generals also donated 50 game passes to the Cochrane Activettes as stocking-stuffers.
SPONSORSHIP
2014-2015
Season
PACKAGE
page 3
Advertisement Opportunities
5 Star General
Player of the Game Sponsor
Starting Lineup Sponsor
Program Advertising
3 Star Star General
Other Opportunities
5 Star General
$5000.00
Description: Our 5 Star General is the most prestigious package. Your business will be promoted locally
in the arena as well as online. Through the association of your brand with the Cochrane Generals, our website
will provide your company with a reach to Generals fans across Canada. From within the arena, your
company ad will receive a full page in our program that is sold at all Home Games. Not only will game
attendees familiarize themselves with your company from within the arena, they will also have their take
home souvenir to continue your company’s influence outside the arena. If the visual and take home aspects
weren’t enough, your company will be announced at various times throughout the three periods at all Home
Games. This added feature expands on the visual components to create an auditory association of your
company and the Cochrane Generals. The presentation of physical, visual, and auditory stimuli to fans will
provide them with a familiarization of your company. This familiarization will create quick recall within their
memory when thinking about the services your company provides. Your involvement with our team is
substantially appreciated; with this package you will also be included as part of our year-end “Thank-You’s”
in the Cochrane newspapers. This will highlight your commitment to the community of Cochrane and the
values it stands for, in a way distinctly superior to regular marketing and commercialism. As part of our
appreciation for premier sponsors, you will also receive four season passes to take in the action at the Spray
Lakes Arena along with two invitations to our annual Generals Golf Tournament (complimentary green fees,
cart, and meal). Here are the listed specs of the 5 Star General:
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Banner Displayed at Home Games (7’ x 2’)
Logo Displayed on Website
Full Page Ad in Program
Announcements at Home Games (Average of 5 times per game)
4 Seasons Passes
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Framed Team Picture
Minor Hockey Game Sponsor (1 Minor Hockey Team is invited to each Home Game)
2 Invitations to Generals Golf Tournament (Green Fees, Cart, and Meal)
“Thank You” in the Local Newspapers
SPONSORSHIP
2014-2015
Season
PACKAGE
page 4
3 Star General
$2500.00
Description: The 3 Star General is an advantageous advertisement package for business promotion. This
package will display your company’s logo at all Home Games. Not only will your business gain exposure
from local fans but also fans of opponent teams in surrounding areas of Cochrane. Your company banner will
become well known to the fans so that your company is the first that comes to their mind when thinking of
your products or services. In addition to the banner, you will also have a half page ad in our Generals
program. The program is sold at all Home Games and provides your business access to fans within and
outside the arena. Your company will also be announced throughout Home Games. As a promotional benefit,
the announcement of your team will resonate with fans and become an anticipated aspect of the game; this is
similar to how consumers respond to radio ads. This package will also include two season passes to the 20132014 season for members of your company to experience the team in action. Here are the listed specs of the 3
Star General:
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•
Banner Displayed at Home Games (7’ x 2’)
Half Page Ad in Program
•
•
Announcements at Home Games (Average of 3 times per Game)
2 Season Passes
Player of the Game Sponsor
$1000.00
Description: The Player of the Game Sponsor package provides companies with moderate involvement.
At the conclusion of each game the Cochrane General’s player who performed the best will be selected and
announced as: “The Player of the Game is brought to you by [company name].” Fans will be attentively
listening to hear the announcement, which will create exposure for your company through fan awareness.
You will also get space for a half page ad in the Generals program. The program is sold at every Home Game,
which gives your company consistent access to our fans. Being a part of the Generals program allows for your
ad to be associated with our Generals souvenir. This method can be viewed as more personal than flyers.
With your sponsorship in the Generals we believe it is important for you to experience and watch the team
that you help make possible; you will receive two season passes for the 2013-2014 season. Here are the listed
specs of the Player of the Game package:
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•
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Player of the Game Sponsor (6 times per season)
Half Page Ad in Program
2 Season Passes
SPONSORSHIP
2014-2015
PACKAGE
Season
page 5
Starting Lineup Sponsor
$500.00
Description: The Starting Lineup Sponsor is our entry-level package. During a couple of Home Games
your company’s name with be announced as the provider of the game’s starting lineup. The benefit of this
package is introducing your company name with the fans at the beginning of the game; they will be fresh and
attentive. The starting lineup is always important to fans; this will create a greater focus when your company
is announced. In addition to the announcement, your company will also have a quarter page ad space in our
Generals program. The Generals program is sold at every Home Game, which gives your company the
opportunity to establish consistent exposure throughout the season. We are proud of our organization and
would like to have you observe what your sponsorship allows us to create; two season passes will be
provided to your company free of charge with this package. Here are the listed specs of the Starting Lineup
Sponsor package:
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Starting Lineup Announcement (2 games per season)
Quarter Page Ad in Program
2 Season Passes
Other Opportunities
Other opportunities for you to invest in your community of Cochrane and the Cochrane Generals Hockey
Club can be custom tailored to meet your needs. With your help and direction we can be innovative and
responsive making your money work for both you and the team. Please contact:
The Cochrane Generals: [email protected]
2014-2015
SPONSORSHIP
Season
PACKAGE
page 6
PROGRAM ADVERTISING
The Cochrane Generals souvenir program is our fan’s guide to everything Generals. The program consists of
player information, pictures, and upcoming schedule. Have your company message placed in the Generals
program to let the community know that you are a proud supporter of Cochrane’s Junior B Hockey Club.
Full Page Ad - $400.00
Half Page Ad - $210.00
Quarter Page Ad - $125.00
SPONSORSHIP
2014-2015
Season
PACKAGE
page 7
2014-2015 SPONSORSHIP PACKAGES
AND ADVERTISING
ORDER FORM
Name: _______________________________________
Company:__________________________________
Address:_____________________________________
City/Postal Code:_____________________________
Phone:_______________________________________
Email:____________________________________
Quantity
Sponsorship Package / Program
Payment:
______In Full ______Partial
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TOTAL ($)
Amount $___________________________
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Cheques made payable to: Cochrane Generals Hockey Club
Electronic ad or logo can be emailed to [email protected]