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Transcript
FOUR DAY ARTS FESTIVAL FOR MENTAL HEALTH & ADDICTION AWARENESS Comedy. Talk. Music. Film. Art - May 17 - May 20 SPONSORSHIP OPPORTUNITIES CONTACT: Angela Hetrick (216) 773-0210 [email protected] Martin Geramita (216) 288-4868 [email protected] "There is nothing better than when artists use their platforms to better their communities through direct action, that's what Acting Out represents, a sincere and impactful festival that brings creatives together in service to a population that is underserved. That is activism at its finest." - RA Washington, Musician, Mourning[A]BLKstar “There is nothing better than having consumers, people with the ‘lived experience’, take the lead in helping others learn about the diagnosis and treatment of mood disorders. Our best chance of destigmatizing depression, bipolar disorder, and other serious mental illnesses is to have consumers with these illnesses “Act Out! - Joseph Calabrese, MD, Director, Mood Disorders Program, University Hospitals Case Medical Center "Being that I struggle with mental health issues, I applaud Derek for bringing more attention to this cause. Art, in it's many forms, can be very comforting to those afflicted with this struggle. Whether you create it or simply enjoy it, the bridging of art (artists) with people with mental health issues can only bring positive results.” - Chuck Taylor, Embrace The Matrix, Visual Artist ACTING OUT! breaks down the stigmas and creates awareness of mental illness and addiction through a four-day series of public art events, including film, visual art, music, comedy and panel discussion. Mental illness, addiction, and creative brilliance often go hand and hand, particularly when it comes to the arts. Derek Hess understands artists like himself are in a unique position to start dialogues about intimate universal struggles without as much fear of judgment. ACTING OUT! is our opportunity to challenge — and change — the negative stereotypes. ACTING OUT! is the brainchild of Derek Hess and his agent Martin Geramita. Created to work aggressively to help remove the stigma around mental illness—a matter that’s especially important to Hess, whose struggles with bipolar disorder and substance abuse are not only well known, they’re integral subjects to his emotionally charged artwork. With the success of 2016 ACTING OUT!, plans are in the works to make 2017 even better. This is your opportunity to be part of a ground breaking, one of a kind event series. From concert posters to politically charged fine art pieces, Cleveland-based artist Derek Hess has tested the waters of the music and art worlds for over 25 years. Always a fan of music, Hess began booking shows at the Euclid Tavern, at the time frequent haunt for cover bands and Cleveland’s blues scene. Hess soon began to exert influence over the format of the bands being brought to the Tavern, booking bands and musicians that spoke more directly to him and his generation. He also started creating the promotional flyers for the shows using his own unique artistic vision. In 1993, while still booking bands at the Euclid Tavern, Hess’ flyers caught the eye of Martin Geramita, who suggested that Hess put his flyers onto a larger stage. Working together, with Geramita as his manager, Hess began exhibiting his work as full-color art and became the preeminent concert poster artist in Cleveland, a happenstance that coincided with an international revival in concert posters, launching Hess from Cleveland to the world. His completely unique and inimitable style, garnered the attention of countless venues and touring bands, as well as the Rock and Roll Hall of Fame and Museum, the GRAMMY Museum, and the Louvre in Paris—all of whom have Hess’ art in their permanent collections. DESTIGMATIZING MENTAL ILLNESS AND ADDICTION Our core arts programming includes musical performances, talks, film, comedy, and visual art from local artists and nationally known celebrity mental health and addiction advocates. We strongly believe that using the artists and celebrity advocates sharing their stories will help us educate and deliver our message to a larger audience. PROVIDE RESOURCES FOR THOSE IN NEED. After Acting Out! 2016 we realized the greater need to connect the public and those in need with information on the mental health and addiction resources available. We strive to achieve this goal through programming partnerships with mental health and addiction organizations. Acting Out! Festival has a broad audience, including those living with or affected by mental illness and/or addiction, healthcare professionals and supporters of the arts and popular culture. The festival attracts both men and women of all ethnicities. The majority of the audience is between the ages of 25 and 55 years old. The audience served is split evenly between those specifically interested mental health and addiction programming and the general public that attend based on the arts events but leave with a greater understanding of the mission. Derek Hess’ core audience is comprised of college-educated individuals, between the ages of 25 to 50 years old, with an average income of $40,000+ a year. They are interested not only in fine art, music, and culture, but also feel connected to his mental health journey. This audience are also known buyers, with many of Hess’ shows selling out opening night. Hess’ art has an international audience, as evident by both art sales, social media following and a number of International gallery shows. Acting Out! 2017 programming to be expanded significantly, with the partnership of Gordon Square Arts District. With increase in events, partnerships, larger venues and incorporating more national known artists in the programming of the festival we will reach a larger audience. Schedule of 2017 festival, programming and collaboratiowill be announced here: http://www.actingoutcle.com/schedule/ 2017 Projected Reach / Attendance Advertising Social Media & Press Reach: 349,700 Comedy - 1,500 attendees (Happy Dog + Additional Locations TBD) Art Exhibition - 2,500 - 4,000 attendees (Derek Hess Gallery + Third Friday 78th Street Studios) Panel Discussions/Workshops - 3,000 attendees (Throughout Gordon Square) Film - 1,600 attendees (Capitol Theatre) Music - 6,500 attendees (Closing Night Concert + Nightly Happy Dog Live Music) Total Projected Reach: Online: 349,700 | Event Attendance: 16,000 Marty DeRosa Comedian / “Wrestling With Depression” Podcast All performing comedians have mental health or addiction diagnosis Locations: Regional comedians - The Happy Dog. National comedians - Larger venues throughout GSAD. Total estimated attendance: 1,500 Art Exhibition featuring work by artists living with or affected by mental illness/addiction. Locations: Derek Hess Gallery + common spaces in 78th Street Studios during popular Third Friday event. Estimated attendance 2,500 - 4000 Closing night: Outdoor concert + Nightly live music at The Happy Dog Musicians performing sets of original music and tributes to artists that lost their battle with mental illness/addiction. Large closing night concert featuring national touring artists and mental health / addiction advocates CAPACITY Closing night concert: 5,000. Happy Dog: 400 nightly A series of documentary films spotlighting the struggles of artists and other known celebrities will be screened at the Capitol Theatre during ACTING OUT!. Included in the series will be “Forced Perspective” which highlights Derek Hess’ career along with his personal battle with bipolar disorder and alcoholism. Theater Capacity: 400 per screening. ACTING OUT! 2017 will have an increased number of talks, workshops, and pannel discussions with artists and leading health care professionals. These important events open up dialogue, break down stigmas, and educate. Hosted throughout the entire festival in various locations in GSAD. Capacity: 50 to 500