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Company Page Recommendations
Home Tab
LinkedIn Prime Real Estate
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Use header photo to accurately represent your company.
Golin Harris
Sam Brown, Inc.
Home Tab
Header Image Suggestions
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Header Image Suggestions:
 Use red black and gray in border, images, icons or font
 Delete existing text
 Add in one of the following to header image
 Quote
 Summary or company mission
 Services, if you choose not pursue a services tab
 Twitter/Phone/Email contact info “sketch tab” vector red icons
Home Tab
Keyword/Copy Optimization
• Home Tab Optimization
• Optimize LinkedIn Page
• Company Description Suggestions
• Specialties
• Product Services Tab
• Specialties
Home Tab
Optimize Your LinkedIn Page
 Company pages are also very SEO-friendly,
Google previews up to 156 characters of your
page’s text.
 Edit Company description so that it leads with
powerful, keyword-rich sentences.
 Include words and phrases that describe
your business, expertise and industry focus.
 Members can search for companies by
keyword on LinkedIn, so
 Include your company contact information,
descriptions of your areas of expertise.
 Your primary attributes can also function as
keyword tags.
Home Tab
Company Description Suggestions
• Headquartered in Philadelphia, the agency operates offices in New York City,
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Chicago, Nashville etc.
Recent Awards
Client roster / industry sectors
Awards
Add Follow us online for more information
• Twitter.com/6Degrees PR
• 6DegreesPR.com
**Perform LinkedIn keyword before editing copy
Home Tab
Specialties
• 6 Degrees Specialties
• Communications, Strategy and Counsel, Media Relations, Writing, Thought
Leadership, Media Coaching, Issues Management, Social Media
• Sam Brown Specialties
• Corporate Communications, Public Relations, Investor Relations, Media Relations,
Social Media Communications, Brand Marketing Communications, Life Sciences,
Healthcare Services, Pharmaceuticals, Biotech, Medical Device
Schwartz MSL
Company Updates
Company Updates
Basics
1. Mention companies and individuals
to expand reach
• @Bloomberg @Chimerix
2. Add images
3. Use link shorteners to track post
clicks
• Owl.ly & Bit.ly
4. Post to relevant or featured groups
5. Focus on sharing relevant and
actionable insights about your
company and industry
Company Updates
Content Suggestions
Sam Brown Company Page Posts
Suggested Topics
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Company news
Industry news
Press releases
Client news
Job posts
Articles written by employees
Tradeshow/Conference updates
Focus on sharing relevant and actionable insights
about your company and industry.
 60% of members are interested in industry
insights
 53% are interested in company news
 43% are interested in new products and
services
Product / Services Tab
Product/Services Tab
Companies Build out products and services page – tend to attract twice as many company
followers as those who don’t
 Add your website URL -This allows a
visitor to learn more, plus it helps with
search engine optimization..
 Display your Services Optimize with
keywords
 Banner Images- Add up to 3 banner
images to reinforce your message,
specialties & services
 Embed a link to outside web page or to
another social media profile in each
banner
 PR Firms use these tabs in various
ways
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WeberShandwick
ShwartzMSL
PTM Healthcare
Crossroads Communications
** Often used in correlation with LinkedIn ad campaigns
Product/Services Tab
Components
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Category of Service
URL of Service (client pages)
Name of Service
Image
Description of Service
List of key features of service/ benefits
Add a YouTube Video/title
List 3 Employees to Contact
Build Followers
 Add company link to signature using the LinkedIn
signature builder
 Post updates on a regular basis
 Notify your employees to follow your page and that they
have linked the company name/logo/link to their position
 Send out an email to your existing contact database to
follow your page
 Cross-promote your page on other social channels,
including LinkedIn Groups
 Join or Create your own
 Use LinkedIn’s publishing tools
LinkedIn Insights
LinkedIn Insights
Analyze for the Prize
LinkedIn Analytics offers a goldmine of insights available to help you focus
and refine your strategy, including:
1. Engagement: Look at updates with higher engagement rates, and note the
type of content, people targeted, date and time. Then you’ll know how
to optimize future content around what’s proven to work.
2. Demographics: From seniority and industry to company size and function,
demographics give you a snapshot of your followers.
• With this information, you can tailor the type of content you share on
your company page, as well as the tone in which it’s delivered.
• Demographics will also help you determine segments to target with
**targeted status updates.
3. How You Compare — Knowing how your company page compares to your
competitors’ pages is a great way to determine whether you should
change your strategy.
**Targeted updates will be discussed during our next meeting
Next Meeting
• Showcase Pages
• LinkedIn Publisher
• LinkedIn Apps/ Tools
• Groups
• Specific Group Suggestions
• LinkedIn Advertising
• Targeted Updates
• Export Connections