Download Cathy Winston

Cathy Winston
Qualifications and Professional Status
BA Economics (hons) UCD 1980 - 1983
Professional Status
Cathy Winston is Managing Director of Winston.ie.
Relevant Experience
Having completed an honours degree in Economics in UCD, Cathy trained in Market Research,
Marketing, Business Coaching, Advanced Facilitation and more recently in Creativity and Innovation
with the Creative Education Foundation in Atlanta, USA. She has lectured in Marketing on the Smurfit
Graduate MBS programme.
Through the 80’s and 90’s Cathy worked as a qualitative researcher with the top Irish Blue Chip
companies (Dunnes Stores, Glanbia, C&C, AIB Capital Markets, Meteor, British Airways,
Glaxosmithkline, Green Isle Foods, O2, NTR, Coca Cola, Sherry Fitzgerald, Fine Gael) The focus was on
identifying new opportunities based on the changing environment, providing the data and insights
required to better align them with their market and customers, to differentiate themselves from their
competitors, add value on the customer journey, and identify their unique proposition so as to engage new
customers.
In the most recent past she has worked with companies who need to generate shareholder value, through
injecting creative thinking and new ideas into their business planning process. (Paddy Power, Mainstream
Renewable Power, Hostelworld.com, Gifts Direct.com) Currently she is working as an implementation
coach on the Enterprise Ireland iGAP programme, which seeks to fast track growth in high potential
Internet companies. She has set up and managed several businesses in the research, innovation and retail
space. She lectures on Innovation to achieve business growth in DCURyan Academy on the Business
Innovation Programme and on Leadership and Innovation at the Bankers Institute. She has also been a
guest lecturer on Market led Innovation on the Diploma in marketing in the IMI.
Executive Training.
Strategic Marketing:
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Market Research. Market Research Society UK 1985
Kotler Marketing Management. UCD/MII 1996
Kotler on Marketing Seminar 1996
Kotler on winning in New markets Conference UCD 2003
Lecturer on Marketing Strategy, Michael Smurfit Business School. 1993
Digital Marketing. Peter Thompson UK May 2010.
Business Planning/Coaching.
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Diploma in Business coaching with Coach Institute Ireland 2002.
Organisational Change Management/ Leadership Travistock Institute UK late 1990’s
Tony Robbins. Leadership and personal development. Florida 2008
Trained with a Tony Robbins coach on Coaching Businesses 2009/2010.
Enterprise Ireland. Business Coach on iGap HPSU programme 2009/2010 & 2010/2011.
Enterprise Ireland Mentoring programme 2011, including mentor- training workshops May 2011.
Member of European Mentoring and Coaching Council. Attend workshops in Sheffield University
Innovation/ New product and service development.
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Creative Education Foundation Buffalo University NY; “Creativity and innovation for business
growth” Atlanta 2007.
Foresight thinking profiling process Atlanta 2007.
De Bono’s lateral thinking techniques and 6 thinking hats training 2009.
Project Management.
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KPMG Kepner Trego Project management process 1992
Facilitation Skills.
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Advanced facilitation. UK 1996.
Café Conversation Facilitation Bilbao 2008