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Unit 4 Lesson 3 Propaganda Guided Notes Answer Key
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Slide 1: Propaganda
How we’re influenced
Slide 2: Definition
Information, ideas, or
rumors deliberately spread widely to
help
or harm a person, group, movement, institution,
nation, etc.
Slide 3: Types
The 3 main types: bandwagon,
name calling, and
testimonial
Slide 4: Bandwagon
Bandwagon propaganda appeals to people’s sense of wanting to be a part
of the crowd. It suggests that people
join in/buy
something because everyone is doing it.
Slide 6: Name Calling
Name calling propaganda tries to arouse prejudice.
It uses words that attack a person’s
character or a product’s claim.
Unit 4 Lesson 3 Propaganda Guided Notes Answer Key
It’s often used in political campaigns, and it’s called
mudslinging when politicians use it.
Slide 8: Testimonial
Testimonial propaganda is when companies use
famous people – actors, actresses,
athletes, politicians – to endorse their products.
Advertisers believe that consumers would be more likely to
buy a product if they think someone
famous uses it.
Slide 9: Reminders
Propaganda is used to try to
influence people to do something, believe something,
or buy something. People who are aware of various propaganda
techniques are smarter buyers and more intuitive
readers, so pay attention! Don’t fall victim to the advertisers’ ploys!