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Transcript
PROPAGANDA
April 2014
HLA2/ LA 2
Name Calling

links a person or idea to a negative
symbol

“Trotsky is a demon.”
Glittering Generalities
- make the audience approve and accept
without examining the evidence
-
“I stand for freedom,” said the candidate.
Euphemism


the substitution of a mild, indirect, or vague
expression for one thought to be offensive,
harsh, or blunt.
the expression “To pass away” is a
euphemism for “to die.”
Transfer
-
using things people accept to get the public
to accept something else
-
symbols constantly used
Cross
Swastika
Testimonial
- a statement that gives evidence to the
truth, excellence of something
- misuse in citing individuals who are not
qualified to make judgments about a
particular issue
Testimonial
Plain Folks

speakers attempt to convince their
audience that they, and their ideas, are“of
the people”

Example: When Bill Clinton campaigned,
he ate at McDonald’s.
Bandwagon
false sense of a rush to join something that
doesn’t truly exist
“everyone else is doing it, and so should
you”
•
Fear
-
warn audience that disaster will
result if they don’t follow a
particular course of action
-
more of a “tactic”
FEAR
Propaganda Posters
Bandwagon or Plain Folk
Fear
What did the previous posters
appeal to? Which type of
propaganda did they utilize?
Propaganda Posters
Fear
Fear and Bandwagon