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ATTENTION ALL MANAGERS! COMMUNICATING DURING CHANGE Is your company, organization, or industry being affected by change, involved in some form of industrial development, or dealing with a major regional, national or international issue? Go from Is there a potential for crisis or conflict that you are not prepared for? Is the credibility of your company or organization being questioned? Did you know that when faced with To involuntary change or situations where there is no sense of control, people are likely to express a high degree of concern about their values such as human health, safety, Halifax, Nova Scotia environmental protection, jobs, You'll gain an understanding and learn about complex subjects like: investments and even the future! how ethical communications can be used to gain trust How you and others react to the fundamental importance of building trust and credibility these real possibilities will set how to identify audiences and target messages the stage for whether or not understanding perceptions during change and how to respond to them there will be wide public or effective communication techniques for crisis situations investor confidence in a project, how to develop strategies for successful public consultation understanding the media, its needs, and the value they can serve a policy, a major issue or understanding the context communications has in managing change and corporate strategy. Crisis & Emergency Risk Communications May 12 - 14, 2003 integrating it into an effective change management process. The CENTRE FOR RISK MANAGEMENT in association with the UNIVERSITY OF CALGARY is offering an intensive certification program for executives and key staff that are designed to make their communications during change significantly more effective. These are skills your company can no longer do without. Don't let external forces control your timetable or balance sheet. Presented by: CRM Centre for Risk Management & For More Information Call 1-403-220-4722 or E-mail: [email protected] The purpose of this course is to introduce the learner to communication principles and tools as they relate to what we have called Communicating During Change. The principles in this course borrow from (1) classical communication techniques (2) wealth of modern crisis, issues management, communication and psychological theory and, (3) lessons learned form the real and often painful world of experience, old-fashioned trial and error. DID YOU KNOW... That COMMUNICATION skills in times of change are as important in today's project planning as engineering, marketing, and technical expertise. That by understanding why there might be FEAR AND ANGER within the community, decision makers can work towards establishing stakeholder TRUST AND CREDIBILITY. That reaching out to and accepting the public as a LEGITIMATE PARTNER with real and valid concerns can ultimately lead to GREATER PUBLIC ACCEPTANCE of a project or policy and CONFIDENCE DURING A CRISIS. Any company that has a POTENTIAL IMPACT ON THE PUBLIC must prepare and be able to communicate effectively with the public regarding a WORST CREDIBLE CASE ACCIDENTAL RELEASE including detailed hazard assessment, prevention, preparedness, and emergency response. WHO SHOULD ATTEND: This WORKSHOP is designed for people who are in contact with the public or media, particularly those in: government, health services, resource industries including mining, pipeline and plant engineering, design, operations and management; occupational medicine, safety and industrial hygiene; and environmental, public and regulatory affairs. Due to the intense interaction in this program attendance is limited to 40 people. The recommended dress for the workshops is casual. Participants can register on a first come first serve basis by completing the attached registration form and returning it with payment to the address provided. Cancellations and refunds will be accepted up to two weeks before the seminar. The registration fee for the Workshop is only $1295 Cdn plus GST. The fee includes all course materials and break refreshments. WHERE: The WORKSHOPS will be held at: TBA EARN “RECOGNITION OF ACHIEVEMENT” FROM THE UNIVERSITY OF CALGARY Display your personal commitment to continuing professionalism! For just an additional $105.00 plus GST, you can write the Certification Exam and receive the official Recognition of Achievement Parchment from the University of Calgary and the Centre for Risk Communication. (90% passing grade required) ABOUT OUR PRINCIPAL INSTRUCTOR: Dr. Vincent Covello is Director of the Centre for Risk Communications in New York and an Associate and Advisor to the Centre for Risk Management. He is on the editorial board of several journals and past president of the Society for Risk Analysis(a professional Association with over 2,500 members). Dr. Covello is a past Professor of Environmental Sciences and Public Health in the School of Public Health at New York's Columbia University. He was Director of the Risk Assessment Program at the National Science Foundation and a Senior Scientist for the White House Council on Environmental Quality in Washington D.C.. Dr. Covello has lectured widely on risk communication topics and has led many training exercises for government agencies, corporations and associations. He has authored or edited more than 25 books and 75 published articles on risk assessment, risk management, and effective risk communication. A more complete and current biography for Dr. Covello is available from the CRM. A GUEST LECTURER may be involved in some segment of the program. Day 1, Registration from 08:00 - 09:00 am (09:00 am - 5:00 p m) Introduction to Psychology of a Crisis Definitions of Risk Communication, Crisis Management, and Conflict Resolution Importance of Effective Risk Communication The Risk Communication Process Goals and Objectives of Risk Communication Applying Risk Communication to Crisis Management, Conflict Resolution and Corporate credibility Case Studies Developing a Community Relations and Outreach Program The Media: Characteristics and Constraints Establishing Trust and Credibility Building Trust and Credibility With Key Audiences Seven Cardinal Rules of Risk Communication Barriers to Effective Risk Communication Actual and Perceived Risks Approaches for Comparing Risks Know Your Audience Identifying Key Audiences Characterizing Key Audiences Targeting Messages to Key Audiences (Public/Media) Case Studies Day 2, (08:00 am - 5:00 pm) Building Trust and Credibility Key Factors for Developing Expertise Case Study Analysis and Strategizing Possible Solutions Measuring and Assessing Risk Communication Case Studies Tools for Community Relations and Outreach Developing a Proactive Community Outreach Strategy Techniques and methods for Community Outreach Techniques and methods for Crisis Communications Targeting Outreach Activities Case Studies Sequential Steps for a Proactive Community Outreach Strategy Targeting Outreach Activities Understanding why some Outreach Tools are Effective While Others are not Case Studies and Interactive Workshop Understanding What Interests the Media and How to Give Them Your Message How to Deal With Controversy and Crisis Through the Media Problems for Journalists Covering Environmental and Health Issues Conducting and Effective Media Interview Case Studies Day 3, (08:00 am - Noon) Introduction to Integrated Risk Management Understanding what is Risk Management and how Communication During Change fits in Revealing the complexities of risk assessment and risk analysis and the pitfalls that surround these in discussing acceptable risk with the public Case Studies 1:00- 4:00 pm - Certification Examination *Note: The actual workshop may not follow the above order for delivery of the subject material and information. Please register me for the COMMINICATING DURING CHANGE Certification Workshop – May 12 – 14, 2003, Halifax, Nova Scotia Name Company City TEL( ) Title FAX( ) Street Prov/ State E-mail Address: . . . . Postal Code Check your selection Workshop only, $1295 Cdn + GST(7%) = $1385 Cdn Certification program including Examination, $1400 Cdn + GST(7%) = $1498 Cdn METHOD OF PAYMENT: Cheque (payable to University of Calgary) Credit Card: Visa or Mastercard: Card Number_______ Expiry Date: Signature: . . REGISTRATION: Please fill out the form above and send to: Attn: Sharon Bamson, c/o Faculty of Continuing Education, University of Calgary, 2500 University Drive N.W., Calgary, AB T2N 1N4, or Fax to (403) 289-7287 or call (403) 220-4722, Email: [email protected] CANCELLATION AND REFUNDS: Cancellations must be received two weeks prior to workshop date, resulting in a full refund less a $150.00 administration fee. Cancellations not receives two weeks prior to workshop commencement are liable for the entire fee. Alternate date substitutions may be permitted in lieu of cancellation. If the workshop is cancelled for any reason, the University’s liability is limited to a refund of the workshop fee. GUARANTEE: Customer satisfaction is important to us. If you are not satisfied with this workshop for any reason, we will give you a credit or refund your fee. Past Participants of CRM’s Risk Communication Workshops say: "This was by far the best course I have ever taken. Outstanding instructor with world class credentials. It is very useful to have regulators and industry in the same course" Fred Munn, Manager, Technical Services,Cardinal River Coals Ltd. "The tools and skills that Dr.Covello and the associates from the Centre for Risk Management provide are extremely valuable, useful and immediately applicable under the most challenging communication settings." Peter Bengtson, Senior Communications Specialist, Batelle "The Risk Communications Seminar is probably the BEST training seminar I have ever been on." Ken Crane,Director, Environmental Services, Luscar Ltd. "Quite frankly, Dr. Covello's seminar was the best course I've taken in the last 15 years. I highly recommend it to anyone." David Fisher, Pollution Control Division, Alberta Environmental Protection "For anyone in engineering or other technical fields who need to communicate with the public will find Dr Covello's seminar invaluable." R. G. Paterson, Paterson Eng. Consultants, Parksville, B.C. "Not only was the workshop riveting and Dr. Covello masterful in his delivery, but the material is applicable to customer as well as public and media relations." David Harvey, Vice President, National Process Equipment Ltd. "Resolving conflict between the public and industry is paramount for me and Dr. Covello's approach is one of the most effective know that can meet this challenge." Brad McManus, QC. Board Member, Alberta Energy and Utilities Board