Download cert_program_halifax.. - Centre for Risk Management

ATTENTION ALL
MANAGERS!
COMMUNICATING
DURING CHANGE
Is your company, organization,
or industry being affected by
change, involved in some form
of industrial development, or
dealing with a major regional,
national or international issue?
Go from
Is there a potential for crisis or
conflict that you are not
prepared for? Is the credibility
of your company or organization
being questioned? Did you
know that when faced with
To
involuntary change or situations
where there is no sense of
control, people are likely to
express a high degree of concern
about their values such as
human health, safety,
Halifax, Nova Scotia
environmental protection, jobs,
You'll
gain
an
understanding
and learn about complex subjects like:
investments and even the future!
 how ethical communications can be used to gain trust
How you and others react to
 the fundamental importance of building trust and credibility
these real possibilities will set
 how to identify audiences and target messages
the stage for whether or not
 understanding perceptions during change and how to respond to them
there will be wide public or
 effective communication techniques for crisis situations
investor confidence in a project,
 how to develop strategies for successful public consultation
 understanding the media, its needs, and the value they can serve
a policy, a major issue or
 understanding the context communications has in managing change and
corporate strategy.
Crisis & Emergency Risk
Communications
May 12 - 14, 2003
integrating it into an effective change management process.
The CENTRE FOR RISK
MANAGEMENT
in association with the
UNIVERSITY OF
CALGARY
is offering an intensive
certification program for
executives and key staff that are
designed to make their
communications during change
significantly more effective.
These are skills your company
can no longer do without. Don't
let external forces control your
timetable or balance sheet.
Presented by:
CRM
Centre for Risk Management
&
For More Information Call 1-403-220-4722 or E-mail:
[email protected]
The purpose of this course is to introduce the learner to communication principles and tools
as they relate to what we have called Communicating During Change. The principles in this
course borrow from (1) classical communication techniques (2) wealth of modern crisis,
issues management, communication and psychological theory and, (3) lessons learned form
the real and often painful world of experience, old-fashioned trial and error.
DID YOU KNOW...

That COMMUNICATION skills in times of change are as important in today's project planning as engineering,
marketing, and technical expertise.

That by understanding why there might be FEAR AND ANGER within the community, decision makers can work
towards establishing stakeholder TRUST AND CREDIBILITY.

That reaching out to and accepting the public as a LEGITIMATE PARTNER with real and valid concerns can ultimately
lead to GREATER PUBLIC ACCEPTANCE of a project or policy and CONFIDENCE DURING A CRISIS.

Any company that has a POTENTIAL IMPACT ON THE PUBLIC must prepare and be able to communicate effectively
with the public regarding a WORST CREDIBLE CASE ACCIDENTAL RELEASE including detailed hazard
assessment,
prevention, preparedness, and emergency response.
WHO SHOULD ATTEND:
This WORKSHOP is designed for people who are in contact with the public or media, particularly those in: government,
health services, resource industries including mining, pipeline and plant engineering, design, operations and
management; occupational medicine, safety and industrial hygiene; and environmental, public and regulatory affairs.
Due to the intense interaction in this program attendance is limited to 40 people. The recommended dress for the
workshops is casual.
Participants can register on a first come first serve basis by completing the attached registration form and returning it
with payment to the address provided. Cancellations and refunds will be accepted up to two weeks before the seminar.
The registration fee for the Workshop is only $1295 Cdn plus GST. The fee includes all course materials and break
refreshments.
WHERE: The WORKSHOPS will be held at:
TBA
EARN “RECOGNITION OF ACHIEVEMENT” FROM THE UNIVERSITY OF CALGARY
Display your personal commitment to continuing professionalism! For just an additional $105.00 plus GST, you can
write the Certification Exam and receive the official Recognition of Achievement Parchment from the University of
Calgary and the Centre for Risk Communication. (90% passing grade required)
ABOUT OUR PRINCIPAL INSTRUCTOR:
Dr. Vincent Covello is Director of the Centre for Risk Communications in New York and an Associate and Advisor to
the Centre for Risk Management. He is on the editorial board of several journals and past president of the Society for
Risk Analysis(a professional Association with over 2,500 members).
Dr. Covello is a past Professor of Environmental Sciences and Public Health in the School of Public Health at New
York's Columbia University. He was Director of the Risk Assessment Program at the National Science Foundation
and a Senior Scientist for the White House Council on Environmental Quality in Washington D.C.. Dr. Covello has
lectured widely on risk communication topics and has led many training exercises for government agencies,
corporations and associations. He has authored or edited more than 25 books and 75 published articles on risk
assessment, risk management, and effective risk communication. A more complete and current biography for Dr.
Covello is available from the CRM.
A GUEST LECTURER may be involved in some segment of the program.
Day 1,
Registration from 08:00 - 09:00 am
(09:00 am - 5:00 p m)
Introduction to Psychology of a Crisis

Definitions of Risk Communication, Crisis
Management, and Conflict Resolution

Importance of Effective Risk Communication

The Risk Communication Process

Goals and Objectives of Risk Communication

Applying Risk Communication to Crisis Management,
Conflict Resolution and Corporate credibility

Case Studies


Developing a Community Relations and Outreach Program




The Media: Characteristics and Constraints

Establishing Trust and Credibility





Building Trust and Credibility With Key Audiences
Seven Cardinal Rules of Risk Communication
Barriers to Effective Risk Communication
Actual and Perceived Risks
Approaches for Comparing Risks
Know Your Audience




Identifying Key Audiences
Characterizing Key Audiences
Targeting Messages to Key Audiences (Public/Media)
Case Studies
Day 2,
(08:00 am - 5:00 pm)
Building Trust and Credibility




Key Factors for Developing Expertise
Case Study Analysis and Strategizing Possible
Solutions
Measuring and Assessing Risk Communication
Case Studies
Tools for Community Relations and Outreach





Developing a Proactive Community Outreach
Strategy
Techniques and methods for Community Outreach
Techniques and methods for Crisis Communications
Targeting Outreach Activities
Case Studies
Sequential Steps for a Proactive Community Outreach
Strategy
Targeting Outreach Activities
Understanding why some Outreach Tools are Effective
While Others are not
Case Studies and Interactive Workshop


Understanding What Interests the Media and How to Give
Them Your Message
How to Deal With Controversy and Crisis Through the
Media
Problems for Journalists Covering Environmental and
Health Issues
Conducting and Effective Media Interview
Case Studies
Day 3,
(08:00 am - Noon)
Introduction to Integrated Risk Management



Understanding what is Risk Management and
how Communication During Change fits in
Revealing the complexities of risk assessment and
risk analysis and the pitfalls that surround these
in discussing acceptable risk with the public
Case Studies
1:00- 4:00 pm - Certification Examination
*Note: The actual workshop may not follow the above order for
delivery of the subject material and information.
Please register me for the COMMINICATING DURING CHANGE Certification Workshop –
May 12 – 14, 2003, Halifax, Nova Scotia
Name
Company
City
TEL(
)
Title
FAX(
)
Street
Prov/ State
E-mail Address:
.
.
.
.
Postal Code
Check your selection
Workshop only, $1295 Cdn + GST(7%) = $1385 Cdn
Certification program including Examination, $1400 Cdn + GST(7%) = $1498 Cdn
METHOD OF PAYMENT:
Cheque (payable to University of Calgary)
Credit Card: Visa or Mastercard: Card Number_______
Expiry Date:
Signature:
.
.
REGISTRATION: Please fill out the form above and send to: Attn: Sharon Bamson, c/o Faculty of Continuing Education,
University of Calgary, 2500 University Drive N.W., Calgary, AB T2N 1N4, or Fax to (403) 289-7287 or call (403) 220-4722,
Email: [email protected]
CANCELLATION AND REFUNDS: Cancellations must be received two weeks prior to workshop date, resulting in a full refund
less a $150.00 administration fee. Cancellations not receives two weeks prior to workshop commencement are liable for the entire
fee. Alternate date substitutions may be permitted in lieu of cancellation. If the workshop is cancelled for any reason, the
University’s liability is limited to a refund of the workshop fee.
GUARANTEE: Customer satisfaction is important to us. If you are not satisfied with this workshop for any reason, we will give you
a credit or refund your fee.
Past Participants of CRM’s Risk Communication Workshops say:
"This was by far the best course I have ever taken. Outstanding instructor with world class credentials. It is very useful to have
regulators and industry in the same course"
Fred Munn, Manager, Technical Services,Cardinal River Coals Ltd.
"The tools and skills that Dr.Covello and the associates from the Centre for Risk Management provide are extremely valuable, useful
and immediately applicable under the most challenging communication settings."
Peter Bengtson, Senior Communications Specialist, Batelle
"The Risk Communications Seminar is probably the BEST training seminar I have ever been on."
Ken Crane,Director, Environmental Services, Luscar Ltd.
"Quite frankly, Dr. Covello's seminar was the best course I've taken in the last 15 years. I highly recommend it to anyone."
David Fisher, Pollution Control Division, Alberta Environmental Protection
"For anyone in engineering or other technical fields who need to communicate with the public will find Dr Covello's seminar
invaluable."
R. G. Paterson, Paterson Eng. Consultants, Parksville, B.C.
"Not only was the workshop riveting and Dr. Covello masterful in his delivery, but the material is applicable to customer as well as
public and media relations."
David Harvey, Vice President, National Process Equipment Ltd.
"Resolving conflict between the public and industry is paramount for me and Dr. Covello's approach is one of the most effective know
that can meet this challenge."
Brad McManus, QC. Board Member, Alberta Energy and Utilities Board