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RICARDO RÁBAGO CHÁVEZ
Londres 62, suite 203, Col. Juarez; Mexico City 06600
Mobile (52.55) 2866.0173, Email: [email protected]
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Objective
As a Director, to contribute in the creation of wealth in the organizations, inspiring leadership as well as consistency on its
management using my strong professional areas in marketing, management, operations and distribution.
Education:
MBA / 1998, Master in Business Administration, IPADE (Instituto Panamericano de Alta Dirección, A.C.
Bachelor in Business Administration / 1992, Universidad La Salle,
Mexico City
Mexico City
Experience:
Management consulting
México City
Oct ‘09–today
Projects:
Project Director (Sr Asset
Manager)
Mexico Retail Properties
(MRP)
Oct ‘08–Aug ‘09
Operations Sub Director
(Property Manager)
Consorcio Ara / DCD
México City
Mar ’05 – Oct ‘08
Strategy Officer
(President’s Sr. Executive
Assistant )
Coca-Cola Bottling Group
México City
Apr ‘02–May ‘03
www.panamco.com
http://www.cocacolafemsa.com.mx
Logistics Director
Coca-Cola Bottling Group
Veracruz, Mexico
Jan ’01-March ‘02
www.panamco.com
Chief of Staff (General
Distribution Manager
Executive Assistant)
Coca-Cola, Puebla, Mexico
Oct ’99 – Dec ’00
Sales Manager (soft drinks)
Coca-Cola Bottling Group
Puebla, Mexico
Aug ’98 – Oct ‘99
Sales Manager (water)
Coca-Cola Bottling Group
Feb ’96 – Sept ‘96
Counselor
Everest International, S.C.
Nepal
Frelance Translator: Transcreation / Fuji Laboratories, Adidas (Oliver Agency UK), Adaptation, Translation (long
copy), Proofreading, Interpreting. (jan 2015-today).
Estrate Web S.C. Digital marketing projects, content strategies, massive e-mailing and social networks management
consultant (june ’14-Feb ’16). www.estrategiaweb360.com
DURIDU Sabroso (restaurant w/delivery): Entrepreneurial project attending business class areas in Mexico City (mar
’13 – abr ‘14).
Felder Group (www.felder-group.com.mx): Operations Manager; annual sales MxPs $ 61M achieving Austrian award
“Johan 2012 -Verkaufsorganisation des Jahres” for being the world’s fastest growth branch by 2012.
ATL Interamericana, S. de R.L. / Desalination plants (www.waterresourcesgroup.com: Project manager for Mexico’s
Operation (2011).
Termen Wasser (Switzerland): Exclusive distributor for Mexico City. (2010-2011).
Gallastegui Armella Franquicias, S.C.: Franchise consultant (2010-2011):
Puerto Chiapas Port: Entrepreneurial project with commercial handicrafts.
Shopping Center developer linked to the Black Creek Group (Denver).
In charge of Chihuahua state malls: Patio Zaragoza, Patio Panamericana and Plaza del Sol; annual revenues MxPs$
120M and 90K m2 leasable area.
Responsible for the technical committees, shareholder meetings and joint ownership management.
P&L monitoring, collection, invoicing, commercialization, marketing, Capex projects and improvements.
Consorcio ARA and O’Connor Capital Partners joint venture.
In charge of 4 shopping malls operations in Mexico City’s metropolitan area.
Responsible for the net revenue 15.5M Usd and NOI @ 85%; leasing area (360 SqMts), anchor tenants PR, Parking
Op’s, maintenance, security and marketing; (www.centrolasamericas.com
/ (www.centrosanmiguel.com) /
(www.laplazaoasis.com).
Development and sale of 2 leasing projects in Mexico City (Unicentros).
Panamco-FEMSA is the second largest bottler of the soft drink products of The Coca-Cola Company in the world.
Annual sales of 500 MM soft drink cases and a net income of $ 120MM
Fulfillment on the business strategic objectives (10% COP growth in local currencies) as well as the discipline on the
institutional management processes.
I coordinated the top management in order to unify the criteria for the institutional indicators in order to share the
culture and the key business drivers.
Consolidation and emission of monthly reports for the CEO and the Board of Directors with recommendations for the
effective management.
I was part of a training program for General Managers for the Coca-Cola bottler industry.
In charge of 17 Distribution Centers with an annual net income of $ 500 M.
Responsible for the secondary distribution and the management of the cost centers.
Responsible for building and remodeling warehouses (100% operative).
Implemented technological solutions for picking and storage of Coca-Cola products speeding profitability as well as
cross docking and semi-dispatching operations.
Second in charge of the Distribution Process management, supporting the operations (6,000 people, 50 DC’s, 4 plants
and 200M final customers).
Decision making on budgets, operations, technologies and development of Coca-Cola distribution process.
Implemented control operations and score cards on the daily basis business.
Responsible of the 25% city’s sales volume.
Manager of key accounts, open market and excellence in sales training execution.
In charge of the human resources management of 100 people.
Development of a new brand, market segments and profitability.
Operations management (budgets, distribution, logistics and unionized human resources).
Trainee Program (June ‘94-Feb ’96) supporting the new brand launch.
Second in charge of the “Pro Ser” Himalayan Expedition in Nepal and Tibet (15 clients). (fall ’93)
Management of the expedition (Sherpas, travel operators, medical aid, banks and embassies).
Aconcagua summit – Expedition leader (summer ‘92)