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Propaganda Internet Workshop Name(s): **Double-click in the header above after “Name(s) to type your name and partner’s name. Session #1 With a partner, access the 12 Propaganda Techniques online, and answer the questions that follow. For numbers 2-13, match the commercial example to the propaganda technique, and type the letter of the answer in the box next to the example. DO NOT TYPE ‘ENTER’ AFTER PUTTING ANSWER IN THE BOX. 1. Define propaganda: Answer Example of Commercial Propaganda Technique 2. An ordinary student purchases school supplies at a local Office Max. A. Name Calling B. Plain Folks Appeal C. Glittering Generality D. Bandwagon E. Testimonial F. Hidden Fears G. Snob Appeal H. Facts & Figures I. Unfinished Comparisons J. Repetition K. Weasel Words L. Empty Phrases 3. A mom explains how the bathroom-cleaning product, Comet, makes her job easier. 4. Everyone at school has an iPod. Don’t be left out! 5. DirecTV has the most HD channels, superior digital sound, and comes with 3 months of HBO free! 6. 9 out of 10 doctors recommend Tylenol. 7. The Sonic mp3 player is no good! 8. Thomas is a solid citizen! 9. Buy a 7 mega pixel digital camera at www.camera.com where you can find products as low as $8.99! HOOK, HOLD, & HOT FINISH Using the Hook, Hold, & Hot Finish technique adds appeal to your commercial or PSA. 10. Buy McAfee Anti-Virus Software before you lose everything on your hard drive! The hook grabs the viewer’s attention. 11. Edwards Theaters are the best! Then you need to develop a strategy to hold the viewer’s attention. 12. Wearing Revlon will make you look better than everyone in your class! 13. Red Bull gives you energy. Red Bull is full of flavor. Get your Red Bull today! Finally, the hot finish gives viewer’s something to remember. Propaganda Internet Workshop Name(s): Session #2 14. Using the Hook, Hold, & Memorable Finish technique adds appeal to your commercial or PSA. The hook grabs the viewer’s attention. Then you need to develop a strategy to hold the viewer’s attention. Finally, the memorable finish gives them something to remember. Below, you and your partner will create a commercial using these techniques. Type your responses in the boxes provided. Commercial product or idea: Propaganda/Persuasive Technique: Hook: Hold: Memorable Finish: Make sure your names are printed on page 1 then PRINT, STAPLE, and TURN IN to Mr. Porter.