Download Propaganda Internet Workshop

Propaganda Internet Workshop
Name(s):
**Double-click in the header above after “Name(s) to type your name and partner’s name.
Session #1
With a partner, access the 12 Propaganda Techniques online, and answer the questions that follow. For
numbers 2-13, match the commercial example to the propaganda technique, and type the letter of the answer in
the box next to the example. DO NOT TYPE ‘ENTER’ AFTER PUTTING ANSWER IN THE BOX.
1. Define propaganda:
Answer
Example of Commercial
Propaganda Technique
2. An ordinary student purchases school supplies at a local
Office Max.
A. Name Calling
B. Plain Folks Appeal
C. Glittering Generality
D. Bandwagon
E. Testimonial
F. Hidden Fears
G. Snob Appeal
H. Facts & Figures
I. Unfinished Comparisons
J. Repetition
K. Weasel Words
L. Empty Phrases
3. A mom explains how the bathroom-cleaning product,
Comet, makes her job easier.
4. Everyone at school has an iPod. Don’t be left out!
5. DirecTV has the most HD channels, superior digital
sound, and comes with 3 months of HBO free!
6. 9 out of 10 doctors recommend Tylenol.
7. The Sonic mp3 player is no good!
8. Thomas is a solid citizen!
9. Buy a 7 mega pixel digital camera at www.camera.com
where you can find products as low as $8.99!
HOOK, HOLD, & HOT
FINISH
Using the Hook, Hold, & Hot
Finish technique adds appeal to
your commercial or PSA.
10. Buy McAfee Anti-Virus Software before you lose
everything on your hard drive!
The hook grabs the viewer’s
attention.
11. Edwards Theaters are the best!
Then you need to develop a
strategy to hold the viewer’s
attention.
12. Wearing Revlon will make you look better than everyone
in your class!
13. Red Bull gives you energy. Red Bull is full of flavor. Get
your Red Bull today!
Finally, the hot finish gives
viewer’s something to
remember.
Propaganda Internet Workshop
Name(s):
Session #2
14.
Using the Hook, Hold, & Memorable Finish technique adds appeal to your commercial or PSA. The hook
grabs the viewer’s attention. Then you need to develop a strategy to hold the viewer’s attention. Finally,
the memorable finish gives them something to remember.
Below, you and your partner will create a commercial using these techniques. Type your responses in the
boxes provided.
Commercial product or idea:
Propaganda/Persuasive Technique:
Hook:
Hold:
Memorable Finish:
Make sure your names are printed on page 1 then PRINT, STAPLE, and TURN IN to Mr. Porter.