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Dissertation Workshop Series The Scientific Method Day 1 OBJECTIVES: 1. Understand the scientific method and its application 2. Learn and consider various ways to acquire knowledge As we embark on this workshop, we will begin with an overview of the ‘science’ aspect of the scholar-practitioner-leader model. As discussed in many courses, one aspect of the model and one ingredient of being a holder of an academic doctoral degree is to conduct research and apply the results. In order to accomplish this it is essential to learn and understand the scientific method and approaches to conducting research. Methods for Acquiring Knowledge As doctor in your field it is important to acquire knowledge and create new knowledge in various situations and then design implementation strategies within organizations that have the potential to enhance performance, productivity of individuals, teams, and the entire organization. To accomplish these objectives UOPX doctoral graduates consider the variety of potential resources to use and sources of knowledge. Consider the following list of sources or methods potentially available to acquire knowledge: a. b. c. d. e. f. g. Authority Tradition Intuition Common sense Media Personal experience Scientific research 1 As you think and read about these methods and the potential of acquiring accurate and realistic knowledge from them, be aware there are various perceptual distortions or personal biases that often influence the interpretation of data. Should we unquestionably accept the input of an authority? Or, should we make major decisions based on tradition or common sense? While many do not like to admit it, much of the popular literature contains errors. Scientific research is one approach that attempts to control or eliminate errors. Scientific Research With the primary objective to answer questions and acquire knowledge, the preferred method of acquiring knowledge is through the application of the scientific method and research. Cozby (2009, p. 7) indicated that “scientific research has four general goals: 1. to describe behavior 2. to predict behavior 3. to determine the causes of behavior 4. to understand or explain behavior” Using the scientific method our practice as holders of professional doctorates enhances our results and recommendations. As you learn the material in this workshop, you will review many terms and methods which will become common as you progress into your career. The real benefit of this strategy is to be able to draw valid inferences, which potentially creates a positive relationship within an organization and with management. The goals of scientific research include description, understanding, and prediction of behavior. When we use the scientific method we have the opportunity to minimize outside and personal influences. The Scientific Method as Systematic Process for Acquiring Knowledge The scientific method is not unique to any one field, nor is it a recent method. Various disciplines have employed it for centuries. A reason for the popularity is that scientists recognize other methods do not provide results which stand up to the level of scrutiny that scientifically determined results do. Another reason is that the scientific method provides a consistently rigorous routine for collecting and evaluating data. The scientific method is a specific process consisting of seven steps, which are typically followed in specific order. As you will learn during this and other courses, it is a rigorous and practical process. 2 The steps of the scientific process are: i. ii. iii. iv. v. vi. vii. Identify a topic. Identify a research question. Design the study. Collect data. Analyze data. Interpret data. Inform others of results. Whether it be a dissertation, a work related challenge, or a question raised by a corporate executive, such as employee turnover, job satisfaction, quality issues, all can be studied by applying the scientific method. When the scientific method is used, beginning with the identification of a topic of interest, either through the research literature, a work assignment, or a CEO, creating a study, collecting and analyzing data, and finally interpreting and presenting the results provides a complete analytical and consulting package. Summary For day one we review the scientific method as the primary and preferred method of acquiring knowledge within scientific disciplines. The seven-step process is a well established routine which can be replicated and which minimizes various errors and biases when used effectively. However, the generalization of scientific results is best limited to related areas. References Cozby, P. (2009). Methods in behavioral research (10th ed.). New York, NY: McGrawHill. Neuman, W. L. (2006). Social research methods: Qualitative and quantitative approaches (6th ed.). Boston, MA: Pearson Education. Marczyk, G., DeMatteo, D., & Festinger, D. (2005). Essentials of research design and methodology. Hoboken, NJ: John Wiley & Sons. Rogelberg, S. G. (Ed.). (2004). Handbook of research methods in industrial and organizational psychology. Malden, MA: Blackwell Publishing. 3