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Name _______________________ Pd __
Propaganda poster
Animal farm
You will create a propaganda poster for Animal Farm. Imagine that your poster
would be displayed around the barn. Propaganda posters usually send a very
simple and clear message. They use both words and images, but words are
usually used sparingly.
You have two choices.
A. Either you may create a poster that supports the true ideals of Animalism,
as its founder, Old Major, would have approved.
B. Or, if you are in the mood for an extra challenge, you may create a poster
that purports to be about Animalism, but contains hints regarding
Napoleon’s hidden and self-serving agenda.
In the Soviet examples, you might notice that some posters are mostly
proCommunism, while others are mostly anti-Capitalism. In some cases, both
the
pro and the anti are present.
You should incorporate at least two of the following propaganda techniques.
Refer to your notes, if necessary:
1.
2.
3.
4.
5.
6.
7.
Rhetorical Question
Bandwagon
Plain Folk
Emotional Appeal
Repetition
Fear
Finger Pointing/Pinpointing the Enemy
Your poster should have effective visual impact and should include a
quotation
from the book that you will use as a SLOGAN.
On the back of your poster, or on a separate sheet of paper, write an
explanation
of your poster, which should include:






The meaning of any symbols and images you choose to include,
Your reason for using the quote you used,
Which propaganda techniques you used, how you used them, and why,
Who on the farm is the target audience of your poster,
Direct and clear references to characters/events in the book, to
demonstrate your understanding of the novel
If you’ve chosen the challenge option (Napoleon’s version of Animalism),
you should include an explanation of how your poster serves his lessthanhonorable purposes.
Name _______________________ Pd __
Propaganda Poster evaluation
Points
Possible
Category/Description
Words/Slogans:
 You’ve chosen and included a powerful
slogan from the book.
 It is a direct quote or several direct quotes
pieced together effectively to create a
persuasive slogan.
 Your slogan is simple and persuasive.
Propaganda Techniques:
 You choose at least two easily identifiable
propaganda techniques.
 Both (all) are used effectively to persuade
your intended audience.
 Each technique works seamlessly with the
other(s).
Images:
 You keep your images simple and clear.
 It is clear to the audience what the
intention is behind the image.
 Your images are strong and convey a
clear and persuasive message
Explanation (in complete sentences):
 You effectively explain the meaning of
your symbols/images.
 You explain your quote and why you
chose it.
 You explain which propaganda techniques
you used and why.
 You explain who your target audience is
and how your poster appeals to them.
 If you chose the challenge option, you
explain how your poster serves
Napoleon’s interests and goals.
 Your explanation makes direct and clear
references to characters and events in the
book to demonstrate your understanding.
Overall: Your poster is …
 Neat
 Polished
 Colorful
 Reflects your best effort
Total:
5
5
5
10
5
30
Earned
Comments
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1. Arts & Humanities
2. Communications
Propaganda poster – animal farm.doc
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