Download intelligent nutrients launches four step certified organic anti

For Immediate Release
I N T E L L I G E N T N U T R I E N T S ®
Introduces Revolutionary Beauty Innovations
Plant Stem Cell Science™ and
USDA Certified Organic Lip Delivery Antioxidant Gloss
Eco-Breakthrough in Anti-Aging Skin Science and
Powerful Antioxidant Lip Color Chemistry
Minneapolis, MN (May 24, 2011) - Intelligent Nutrients, a certified organic health and beauty brand
created by renowned environmentalist and Aveda founder, Horst Rechelbacher, is proud to announce the
launch of the company’s latest revolutionary innovations in beauty, Plant Stem Cell Science and Lip
Delivery Antioxidant Gloss.
P L A N T
S T E M
C E L L
S C I E N C E
Intelligent Nutrients delivers an eco-breakthrough in anti-aging skin care with Plant Stem Cell Science.
This state-of-the-art advanced skin health science revitalizes, rejuvenates and restores skin with a
concentrated topical Plant Stem Cell Renewal Complex and ingestible Plant Stem Cell Nutraceutical
Fiber.
Plant Stem Cell Science features ingredients from a proprietary biotech process that allows for the
selection and reproduction of antioxidant-rich plant stem cells cultivated in the purest lab, without the use
of soil. This process provides access to rare, highly active plant stem cells with antioxidant concentrations
up to 1,000 times that of plants in nature.
It is completely eco-sustainable and respectful of bio-diversity and represents the cleanest, greenest and
highest quality. The proprietary blend of antioxidant-rich plant stem cells from Edelweiss, Coneflower
and Pennywort, formulated at the highest potency for maximum efficacy, are ideal powerful agents to
fight the visible signs of aging: reduce fine lines and wrinkles, diffuse age spots, even skin tone, and
reduce redness and other skin discolorations. In addition, the plant stem cells are free of genetic
modifications, environmental contaminates, heavy metals, pesticide and toxins. This pioneering ecorevolutionary science brings a new level of sustainability and nutrition to foods and cosmetics.
L I P
D E L I V E R Y
A N T I O X I D A N T
G L O S S
Consumers ingest an average of six pounds of lip products in their lifetime. Lip Delivery Antioxidant
Gloss is the first USDA certified organic gluten-free lip-gloss combining powerful colorful antioxidant
chemistry and nutritious food ingredients with a high Oxygen Radical Absorbance Capacity (antioxidant)
ORAC value. Lip Delivery Antioxidant Gloss features three shades—Sheer Cranberry, Soft Blueberry,
Purple Maize—and a clear gloss, Clear Frosting. All are free from toxic mined or mineral pigments, heavy
metals, synthetic colorants. Every ingredient chosen to feed your lips with power-packed antioxidants and
Intelligent Nutrients’ signature Antioxidant Intellimune® Seed Oil Complex to help battle oxidative stress
and aid in fighting pre-mature aging while delivering delicious moisture and shine.
P L A N T S T E M C E L L
Revitalize, Rejuvenate, Restore
S C I E N C E
As we know, environmental factors like smoking, chlorinated water, UV exposure, free radicals and
chemical irritants are a major cause of aging and can lead to collagen damage, loss of elasticity fine lines
and wrinkles. While intrinsic aging cannot be halted, Intelligent Nutrients’ signature proprietary plant stem
cell blend of Edelweiss, Coneflower, and Pennywort, formulated at the highest potency for maximum
efficacy visibly rejuvenates aging skin, revitalizes cell renewal and restores elasticity while brightening
skin.
Plant Stem Cell Renewal Complex
Firms, lifts, smoothes and softens while increasing collagen synthesis.
Packaged in a 12ml, amber glass apothecary bottles with hygienic
applicator. Each bottle is to be used within 1 month after opening for
maximum efficacy and preservation of the plant stem cells. Use twice per
day applying complex in the morning and before bed prior to prior to
moisturizing.


All Over Treatment (4 vials) 1.62 fl oz / 48 ml US $130*
Targeted Treatment (1 vial) .4 fl z / 12 ml US $55*
KEY INGREDIENTS & CLAIMS:
o Edelweiss (Leontopodium Alpinum): Reduces wrinkle depth by 15% after 20 days of use.**
Rich in caffeic acid derivatives, these stem cells offer antioxidant cellular protection. After 40
days of use, studies show an improvement in all attributes of the skin as it relates to
hydration, luminosity, softness, elasticity and smoothness.
o Coneflower (Echinacea Angustifolia): Increases skin hydration by 28% and elasticity by
11%.
o Pennywort (Centella Asiatica): Visibly improves skin texture and appearance by inhibiting
hyaluronidase up to 90%.
PRODUCT USE:
o Apply to wrinkles surrounding mouth, upper lip, delicate eye area and forehead.
o Use to spot treat age spots.
o Apply to décolleté, stretch marks, scars and other skin imperfections.
o Use with a daily dose of our Anti-Aging Nutraceutical Fiber for complete external and
internal treatment, as well as to optimize plant stem cell absorption.
Plant Stem Cell Nutraceutical Fiber: 30 Sachets US $55*
Fiber helps cleanse and eliminate impurities and nourish the skin.
This promotes maximum absorption of the plant stem cells. Available
in a one-month supply with 30 individual daily serving sachets.
*Pricing not final, subject to change
**Claim is based upon Edelweiss at 1%, our proprietary blend is optimized at
maximum potency and includes active plant stem cells from 3-5%. Our blend is currently in claims
testing and updated data will be available from Intelligent Nutrients July 2011.
KEY INGREDIENTS & CLAIMS:
o Daily consumption significantly contributes to a decrease in oxidative stress damage while
limiting inflammation.
o Coneflower: Protects skin exposed to environmental stresses, revitalizes dull and tired skin,
replenishes and restructures, and helps prevent collagen loss
o Baobab Fiber: Purifies, cleanses and assists in plant stem cell absorption. Known as the
“tree of life,” it is an integral part of the African landscape with fibers, leaves and seeds eaten
to boost immunity. Baobab offers three times as much vitamin C as an orange and 50% more
calcium than spinach.
PRODUCT USE:
o Add to water, juice or any other liquid. Use room temperature to preserve the activity of the
plant stem cells.
Plant Stem Cell laboratory production is environmentally superior to conventional agriculture production.
BENEFITS:
o Supports preservation and availability of the most rare plant species for generations to come.
o The highest, most active molecules can be isolated in a larger quantity with fewer plants to
deliver more efficacious highly potent ingredients—up to 1,000 times higher in potency than
in plants in nature.
o 100% free from herbicides, pesticides and supports sustainability as soil can be used to
cultivate food.
o Farming is not required, so no significant contribution to greenhouse gases is produced from
this process.
o Drastic reduction of water and solvent use—alcohol, glycol and preservatives are not used in
the extraction process.
o No genetic modification.
U S D A C E R T I F I E D O R G A N I C
L I P D E L I V E R Y A N T I O X I D A N T
Colorful Antioxidant Chemistry
G L O S S
Your lips are constantly exposed and bombarded with pollutants and
free radical scavengers and are rarely under cover. Powered with
certified organic vibrant antioxidants such as Purple Corn, Blueberry and
Cranberry and completely free from synthetic colorants, toxic and
potentially lead-laced minerals often used in conventional lip-glosses.
The certified organic aroma and flavor blend of Agave, Caramel,
Coconut, Raspberry and Vanilla not only tastes good, it’s good for you.
Such a refreshing balance of sweet and tart—simply delicious.
Lip Delivery Antioxidant Gloss: 0.40 oz. / 12ml / US $24.00
Three shades along with a clear gloss for everyday, anytime and
anywhere. (Sheer Cranberry, Soft Blueberry, Purple Maize and Clear
Frosting)

USDA CERTIFIED ORGANIC GOOD FOR YOUINGREDIENTS & BENEFITS:
o Cranberry, Purple Corn, Blueberry: Colorful fruit and vegetable juices and extracts with
polyphenols and antioxidants from anthocyanins. These powerhouse antioxidants give
foods their vibrant color in nature.
o Certified Organic Acai: Known as the “world’s super fruit” it contains the single highest
ORAC value of any fruit.
o Rosehip and Intellimune Oils: Antioxidant and nutrient-rich food ingredients with a high
ORAC value to fight oxidation. These lip-loving oils fill lips with the moisture and nutrition
they need to be their natural fullest while delivering non-sticky sheer glossy color.
Intensely nourishing, non-toxic and safe.
o Beeswax and Carnauba Waxes: Glide across lips and lock in moisture.
o Cocoa Butter and Shea Butter: Melt upon application quenching lips with vitamin E
while creating a natural barrier to help restore and protect.

NON-TOXIC, GLUTEN FREE AND FREE FROM:
o Mined mineral and synthetic colorants
o Iron oxides, lead and other heavy metals
o Synthetic oils and waxes; mineral oil and petrolatum
o Artificial fragrances and phthalates
o Silicones and parabens (preservatives)
R E T A I L

Plant Stem Cell Science available September 2011 at www.intelligentnutrients.com,
Barney’s NY, and ABC Carpet & Home. http://www.intelligentnutrients.com/plant-stemcell-science

Lip Delivery Antioxidant Gloss Purple Maize and Clear Frosting available August 2011
and Blueberry and Cranberry available November 2011 for holiday gifting at
www.intelligentnutrients.com, Barney’s NY, and ABC Carpet & Home.

http://www.intelligentnutrients.com/lip-delivery-antioxidant-gloss
I N S U M M A R Y
Intelligent Nutrients, the company founded by environmental and health & beauty visionary Horst
Rechelbacher, has its headquarters in Minneapolis. The Intelligent Nutrients philosophy believes that the
only way to make health and beauty products better for your body - with superior performance—is to use
nutritious organic food ingredients, certified organic to the highest standards. Intelligent Nutrients hair,
skin and body care products contains super-antioxidant Intellimune® Seed Oil Complex—an anti-aging,
synergistic blend of black cumin, pumpkin, red grape, red raspberry and cranberry seed oils. And the rest
of the ingredients? Nutritious, organic food ingredients designed to work in harmony with your body. All IN
products are free of the suspect ingredients commonly used in beauty products today, including sulfates,
plastics, parabens, silicone, mineral oil, petrolatum, petrochemical-derivatives and synthetics.
If the philosophy behind Intelligent Nutrients sounds familiar, you're right. Thirty years ago, a young Horst
Rechelbacher dreamed of creating a healthier, more organic approach to beauty. That dream was
realized with the founding of Aveda in 1978. A revolution was underway in the beauty industry, and it
changed the way people thought about hair care, skin care and cosmetics. Now, Horst has done the
same with Intelligent Nutrients, creating health and beauty products you can feel good about buying,
wearing, and using. Nutritious and safe, made with globally grown organics and presented in thoughtful,
eco-friendly packaging, Intelligent Nutrients is beauty for a new age.
Intelligent Nutrients was described as the “Breakthrough Product of the Year” by Women's Wear Daily
and received their highly prestigious Beauty Biz Award in 2008. The brand was also recognized with an
Elle Magazine Green Star Award in 2009. Intelligent Nutrients products are available at Barney’s NY and
select Whole Foods Market and salon locations across the US as well as online at
www.intelligentnutrients.com.
I N T E L L I G E N T B U S I N E S S
 Certified Organic—There is no organic standard for cosmetics in the United States or the UK,
which is why manufacturers can get away with green washing (giving misleading information to
conceal abuse of environment and consumer safety). IN products and ingredients are certified
organic by the highest standards in the world—the USDA’s NOP and UK’s Soil Association.
Consumers can trust IN because of third party authentication and certification —as demonstrated
by the organic seals, which appear on all IN products.

Scientific Research and Collaboration—IN works with noted physicians and scientists at
leading universities and institutions as well as food and cosmetic chemists to create non-toxic,
active formulations that have superior performance, without synthetic and petrochemical derived
ingredients.

100% Renewable Energy—All Intelligent Nutrients products are manufactured with 100%
renewable energy as demonstrated by the Green-E seal on all of our products. The IN
headquarters in Minneapolis, MN is also 100% powered by renewable energy.

Organic Farming—We grow certified organic ingredients on Horst Rechelbacher’s farm in
Osceola, Wisconsin for research and for use in Intelligent Nutrients products.

Cruelty Free—Our commitment is that none of our ingredients or products are ever tested on
animals, as demonstrated by the Leaping Bunny seal on all IN products.
F O L L O W
I N T E L L I G E N T
N U T R I E N T S :
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Facebook: http://www.facebook.com/IntelligentNutrients
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Twitter: http://twitter.com/beauty_is_in
M E D I A
C O N T A C T :
ATELIER Creative Services, Inc.
Robin Lawson
212-247-9299 x12
[email protected]