Download working curriculum - Almaty Management University

MINISTRY OF SCIENCE AND EDUCATION OF THE REPUBLIC OF KAZAKHSTAN
NEI «ALMATY MANAGEMENT UNIVERSITY»
DEPARTMENT: “GENERAL EDUCATION DISCIPLINES”
Approved
at the meeting of the Educationalmethodical Council
Chair
___________ N. Duysengulova
«____ »________ 2014.
Academic program: Baccalaureate
Specialty - 5B051100 «Marketing»
WORKING CURRICULUM
on the discipline: «BUSINESS ETHICS»
Almaty, 2014
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Completed by: Master of IR,
Master of Translation and Interpretation, senior lecturer _______________ Batsueva D.I.
The working curriculum has been developed on the basis of the Sample curriculum of the
discipline (for mandatory component): “Business Ethics” for the students of the specialty
5B051100 «Marketing».
The working curriculum was reviewed at the meeting of the Department of “General Education
Disciplines”
Protocol № 1 from “ 28 ” August, 2014
Head of the department,
Doctor of Chemistry, professor ________________________________
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A. Kolushpayeva
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1 Preface
The course of business ethics has got as its subject matter ethical problems and ethical
decisions in business, for which the students must be provide with a framework that they can use
to identify, analyze, and resolve ethical issues in business decision making. In addition to
individual decision making, business ethics and social responsibility are important parts of a
firm’s business strategy. Issues such as conflicts between personal values and organizational
goals; the role of sustainability in business strategy; and the importance of stakeholder
relationships, corporate governance, and the development of ethics programs and an ethical
culture in an organization will be discussed.
Methodology of teaching this discipline provides for:
- Lecturing;
- Practical classes conduction;
- Laboratory classes (if there are in the curriculum);
- IWST;
- IWS.
The purpose of this course is to strengthen the ability to anticipate, critically analyze,
appropriately respond to, and provide leadership regarding, ethical issues you will confront as
employees and eventually as managers of people, projects, and enterprises. This course will
proceed from the recognition that human activity now exerts macrophase influence on all aspects
of planetary function, and that we share a concomitant responsibility to discover and express
decision-making wisdom commensurate with this power. The course will explore those
characteristics of human nature that hinder realization of maximum individual and collective
potential as well as those characteristics and practices that can, with cultivation, allow us to more
fully realize our inherent integration, imagination, creative capacity, and fully-satisfying
participation in the Earth adventure. Instruction will be based on lecture and case analysis,
supplemented by topical and philosophical articles and essays.
The objectives of teaching this discipline are:
- to understand how ethics can be incorporated into key business decisions
- to learn to identify common ethical issues in business;
- to identify, analyze, and understand how businesspeople make ethical decisions and
handle ethical issues;
- to learn about specific measures companies can take to build effective ethics programs;
- to understand major global ethics issues taking place in international business;
- to become familiar with how firms evaluate social responsibility activities;
- to learn the importance of fostering sustainability efforts and integrating a “green”
mission into corporate strategy.
Pre-requisites: World History, Philosophy, Management, Law, Social Science.
Post-Requisites: Marketing, PR.
Upon completion of this discipline students must:
master the following competencies according to the competence model of the bachelor
General competencies:
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-
to demonstrate understanding of the definition of ethics and the importance
and role ethical behavior serves in the business world today;
to demonstrate understanding of how business ethics relates to larger moral
and philosophical frameworks;
to identify various ethical issues that occur in the workplace;
to evaluate an ethical situation by applying the steps involved in ethical
decision-making;
to evaluate the concept of Corporate Social Responsibility, and explore its
to relevance to ethical business activity;
to identify the moral obligations of businesses to the environment and
specifically;
to global competitors and global stakeholders.
Subject-specialized:
-
to describe what ethics means in the workplace;
to define corporate responsibility;
to define corporate compliance;
to describe social responsibility.
to define ethics in business and why it is important;
to describe the impact of ethics in the business;
to compare differences in ethics in the international communities;
to describe consumer rights.
2 THEMATIC PLAN OF THE DISCIPLINE
“Business Ethics”
№
1
1
2
3
4
5
6
7
Topic
2
Introduction into
Business Ethics
Institutionalizatio
n of Business
Ethics
Business Ethics
and Social
Rersponsibility
The Role of
Ethics in Business
Recognizing
Ethical Issues in
Business
Making Decisions
about Ethical
Problems
The Nature of
Social
Contact hours
including
Total
laborato
ry
6
IWS
IWST
7
1
8
3
Lecture
Practice
3
6
4
1
5
1
6
1
1
1
3
6
1
1
1
3
6
1
1
1
3
6
1
1
1
3
6
1
1
1
3
6
1
1
1
3
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8
9
10
11
12
13
14
15
Responsibility
Relations with
Owners and
Shareholders.
Community
Relations.
Employee
Relations/
Consumer
Relations
Environmental
Issues
Business Ethics in
a Global
Economy
Sustainable
Marketing
Strategies
Energy
Consumption and
Sustainability
Reporting
Green Marketing
The Role of
Character in
Business Ethics
Total
6
1
1
1
3
6
1
1
1
3
6
1
1
1
3
6
1
1
1
3
6
1
1
1
3
6
1
1
1
3
6
6
1
1
1
1
1
1
3
3
90
15
15
15
45
3 Content of the discipline
The theme 1. Introduction into Business Ethics
Defining morality, ethics, and ethical theory. The role of Ethics in Business. Exploration of
conceptualizations of business ethics from an organizational perspective. Business ethics and the
law. Globalization as a key context for business ethics.
The theme 2. Institutionalization of Business Ethics
The examination of the historical foundations and evolution of business ethics. Development of
Business Ethics: Before 1960: Ethics in Business. The 1960s: The Rise of Social Issues in
Business. The 1970s: Business Ethics as an Emerging Field The 1980s: Consolidation
The 1990s: Institutionalization of Business Ethics The Twenty-First Century: A New Focus on
Business Ethics.
The theme 3. Business Ethics and Social Responsibility
The evidence that ethical value systems support business performance. Developing an Organizational
and Global Ethical Culture.
The theme 4. The Role of Ethics in Business
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The insight into the extent of ethical misconduct in the workplace and the pressures for
unethical behaviour. The Benefits of Business Ethics. Ethics Contribution to Employee
Commitment. Ethics Contributes to Investor Loyalty. Ethics Contributes to Customer
Satisfaction Ethics Contributes to Profits.
The theme 5. Recognizing Ethical Issues in Business
Conflict of interest. Fairness and Honesty. Communications. Business Relationships. Plagiarism.
Abusing and/or underpay the work forces. Whistleblowing.
The theme 6. Making Decisions about Ethical Problems
A variety of ethical issues that may arise in business. The role of open discussion of ethical
issues. Five-step framework of ethical decision-making, according to Markkula Center for
Applied Ethics. Improving of ethical behaviour in business. Professional codes of ethics.
The theme 7. The Nature of Social Responsibility
The Pyramid of Social Responsibility. Voluntary Responsibilities. Ethical Responsibilities.
Legal Responsibilities. Economic Responsibilities. Social Responsibility Issues.
The theme 8. Relations with Owners and Shareholders. Community Relations
The task of business to maximize the owners’ investment in the firm. The unethical behaviour of
senior management. Maintaining proper accounting procedures. Providing all relevant
information to investors.
The theme 9. Employee Relations/ Consumer Relations
Responsibilities to employees. Provision of a safe workplace. Adequate salary for the work.
Information about what is happening in their company. Type of misconduct of co-workers.
Attention to employees’ grievances. Fair treatment. Consumerism. John F. Kennedy’s 1962
Consumer Bill of Rights.
The theme 10. Environmental Issues
Animal Rights. Business practices that harm endangered wildlife and their habitats. Pollution.
The type of management, which improves conservation efforts, economic viability, and health
and safety records. Water pollution results from dumping toxic chemicals and raw sewage into
rivers and oceans, oil spills and the burial of industrial waste in the ground. Air pollution as the
result of smoke and other pollutants. Greenhouse effect. Land pollution. The case of Nova
Scotia. The problem of disposal of waste in an environmentally responsible manner. Response to
Environmental Issues.
The theme 11. Business Ethics in a Global Economy
International Business Ethics. Cross cultural ethical issues. The components of emerging global
consensus. “New world order”.
The theme 12. Sustainable Marketing Strategies
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The Topic of Sustainable Consumption. The Constitution of Markets by Different Action Fields.
An integrated analysis of sustainable market(s). Market Dynamics – How to Leave the Econiche. Sustainability Challenge. From niche markets to mass markets – How to deal with
different developing factors?
The theme 13. Energy Consumption and Sustainability Reporting
Population and energy consumption. Possible Explanations for the Energy-Efficiency Gap.
Liquidity Constraints in Capital Markets. Innovation Market Failures. Behavioral Failures.
Behavioural Failures. Issues in Measuring Energy Efficiency Policy Effectiveness and Cost.
The theme 14. Green Marketing
An Overview of Green Marketing. The definition of green marketing management. Energy
needs. The development of land-based sites for turbines and ffshore wind farms. Energy Star
label for environmentally friendly products. The Contribution of the United Nations to the
recognition of the multiple interdependencies among nature, economy, and society.
Environmental Benefits. Developing Economies. Consumer Benefits. Strategic Benefits. Product
Benefits. Production Process Benefits. Supply-chain Benefits. Groups That Need to Understand
Green Marketing.
The theme 15. The Role of Character in Business Ethics
A virtue-based approach to business ethics. Virtue rather than Principles. Character rather than
Virtue. Character, Autonomy, Commitment, and Self-interest. Character and the Good Life. Can
we teach character?
4 Themes practical classes
The theme 1. Introduction into Business Ethics
1. Define business ethics and examine its importance.
2. Why is business ethics important?
3. A Crisis in Business Ethics?
4. Define specific Issues of Business Ethics.
5. Name the Reasons for Studying Business Ethics.
6. Globalization: a key context for business ethics?
The theme 2. Institutionalization of Business Ethics
1. Cover the Development of Business Ethics:
2. Before 1960: Ethics in Business;
3. The 1960s: The Rise of Social Issues in Business;
4. The 1970s: Business Ethics as an Emerging Field;
5. The 1980s: Consolidation;
6. The 1990s: Institutionalization of Business Ethics;
7. The Twenty-First Century: A New Focus on Business Ethics.
The theme 3. Business Ethics and Social Responsibility
1. Detect some of the ethical issues that may arise in business.
2. Tell about developing an Organizational and Global Ethical Culture.
The theme 4. The Role of Ethics in Business
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1.
2.
3.
4.
5.
Define the Benefits of Business Ethics.
Say how Ethics Contributes to Employee Commitment.
Say how Ethics Contributes to Investor Loyalty.
Say how Ethics Contributes to Customer Satisfaction.
Say how Ethics Contributes to Profits.
The theme 5. Recognizing Ethical Issues in Business
1. What is the conflict of interest?
2. Prove the necessity of Fairness and Honesty.
3. What are right communications?
4. What are right Business Relationships.
5. What is Plagiarism?
6. Tell about abusing and/or underpay the work forces.
7. What is whistleblowing?
The theme 6. Making Decisions about Ethical Problems
1. Define social responsibility and explain its relevance to business.
2. Evaluate the ethics of a business’s decision.
The theme 7. The Nature of Social Responsibility
1. What is the Pyramid of Social Responsibility?
2. What are Voluntary Responsibilities?
3. What are Ethical Responsibilities?
4. What are Legal Responsibilities?
5. What are Economic Responsibilities?
6. What are Social Responsibility Issues?
The theme 8. Relations with Owners and Shareholders. Community Relations.
1. What is the task of business to maximize the owners’ investment in the firm?
2. What types of unethical behaviour of senior management do you know?
3. How to maintain proper accounting procedures?
4. Why is it important to provide all relevant information to the investors?
The theme 9. Employee Relations/ Consumer Relations
1. Specify how businesses can promote ethical behaviour by employees.
2. What are the responsibilities to employees?
3. What is a safe workplace?
4. Why is it necessary to inform the staff about what is happening in their company?
5. What is consumerism?
6. Tell about John F. Kennedy’s 1962 Consumer Bill of Rights.
The theme 10. Environmental Issues
1. Tell about Animal Rights.
2. Business practices do you know that harm endangered wildlife and their habitats?
3. Define types of pollution.
4. What type of management do you know, which improves conservation efforts, economic
viability, and health and safety records?
5. Tell about water pollution results from dumping toxic chemicals and raw sewage into
rivers and oceans, oil spills and the burial of industrial waste in the ground.
6. Define greenhouse effect.
7. Define types of land pollution.
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8. Describe the case of Nova Scotia. Cover the problem of disposal of waste in an
environmentally responsible manner.
9. Who is responsible for environmental issues?
The theme 11. Business Ethics in a Global Economy
1. What are cross cultural ethical issues?
2. Do we need a global ethics for global economy?
3. Is global ethics possible and how it might be constructed?
4. What prospects are for actual practice by global corporations?
The theme 12. Sustainable Marketing Strategies
1. What is sustainability?
2. What are the driving forces for successfully introducing green products and services on to
the market?
3. What can be learned about those different framing factors and their interaction for
sustainable policy-making?
The theme 13. Energy Consumption and Sustainability Reporting
1. Why do we need to be concerned about global energy problems?
2. Reveal the problem of population and energy consumption.
3. What are possible explanations for the Energy-Efficiency Gap?
4. Explain liquidity constraints in Capital Markets.
The theme 14. Green Marketing
1. Is green marketing something done solely by corporations, or can anyone engage in green
marketing?
2. Think about a local grocery store operating in your community. To what extent does it
consume, produce, distribute, promote, package, and reclaim products in a manner that is
sensitive or responsive to ecological concerns?
3. An entrepreneur claims not to focus on sustainability because attention to such matters
results in poorer financial performance. How might one address such a statement?
4. Provide some examples of how consumers might act in a sustainable manner that meets
the needs of the present without compromising the ability of future generations to meet
their needs. How does this perspective influence how people shop, consume, and dispose
of the things they buy?
5. Provide examples of companies that have acted in a sustainable manner whereby they
meet the needs of the present without compromising the ability of future generations?
6. How might individuals and companies based in emerging economies benefit from the
study of green marketing?
7. How does the study of corporate strategy benefit from incorporating a green marketing
perspective?
8. If green marketing draws attention to the way things are consumed, then how is the study
of green marketing relevant to production and supply chains?
9. Why would a company like McDonald’s be concerned about green marketing?
10. Some companies have well-established reputations about their concerns for the
environment. Why would such companies be concerned about green marketing issues?
The theme 15. The Role of Character in Business Ethics
1. What managers should know?
2. What is a virtue-based approach to business ethics?
3. Define character, autonomy, commitment, and self-interest
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4. Can we teach character?
5 Themes, questions and assignments to fulfill IWS
The theme 1. Introduction into Business Ethics
1. Critically evaluate the proposition that business ethics is an oxymoron.
2. What is the relation between business ethics and the law?
3. ‘Business ethics is of no practical importance to managers. Debates about right and
wrong should be left in the classroom.’ Critically evaluate this statement using examples
where appropriate.
4. What is globalization? Select one multinational corporation based in your home country
and set out the different ways in which globalization might have reframed business ethics
for that corporation.
The theme 2. Institutionalization of Business Ethics
1. What is institutionalization of Business Ethics?
2. The Twenty-First Century: A New Focus on Business Ethics?
The theme 3. Business Ethics and Social Responsibility
1. Tell about developing an Organizational and Global Ethical Culture.
2. Detect some of the ethical issues that may arise in business.
The theme 4. The Role of Ethics in Business
1. Say how Ethics Contributes to Investor Loyalty.
2. Say how Ethics Contributes to Customer Satisfaction.
The theme 5. Recognizing Ethical Issues in Business
1. What are right communications?
2. What are right Business Relationships.
3. What is Plagiarism?
The theme 6. Making Decisions about Ethical Problems
1. Evaluate the ethics of a business’s decision.
2. Define social responsibility and explain its relevance to business.
The theme 7. The Nature of Social Responsibility
1. What are Voluntary Responsibilities?
2. What are Ethical Responsibilities?
3. What are Legal Responsibilities?
The theme 8. Relations with Owners and Shareholders. Community Relations
1. What types of unethical behaviour of senior management do you know?
2. How to maintain proper accounting procedures?
The theme 9. Employee Relations/ Consumer Relations
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1. What are the responsibilities to employees?
2. What is a safe workplace?
3. Why is it necessary to inform the staff about what is happening in their company?
The theme 10. Environmental Issues
1. What type of management do you know, which improves conservation efforts, economic
viability, and health and safety records?
2. Tell about water pollution results from dumping toxic chemicals and raw sewage into
rivers and oceans, oil spills and the burial of industrial waste in the ground.
The theme 11. Business Ethics in a Global Economy
1. Do we need a global ethics for global economy?
2. Is global ethics possible and how it might be constructed?
The theme 12. Sustainable Marketing Strategies
1. What are the driving forces for successfully introducing green products and services on to
the market?
2. What can be learned about those different framing factors and their interaction for
sustainable policy-making?
The theme 13. Energy Consumption and Sustainability Reporting
1. Reveal the problem of population and energy consumption.
2. What are possible explanations for the Energy-Efficiency Gap?
The theme 14. Green Marketing
1. Provide examples of companies that have acted in a sustainable manner whereby they
meet the needs of the present without compromising the ability of future generations?
2. How might individuals and companies based in emerging economies benefit from the
study of green marketing?
3. How does the study of corporate strategy benefit from incorporating a green marketing
perspective?
The theme 15. The Role of Character in Business Ethics
1. What is a virtue-based approach to business ethics?
2. Define character, autonomy, commitment, and self-interest.
6 List of main and additional literature
Main literature
1. Ferrell, Fraedrich, and Ferrell, Business Ethics: Ethical Decision Making and Cases, 9e.,
Chapter 1 (Mason, Ohio: South-Western Cengage Learning), ISBN-13: 978-1-11182516-5;
2. Ferrell, Fraedrich, and Ferrell, Business Ethics: Ethical Decision Making and Cases, 9e.,
Chapter 2 (Mason, Ohio: South-Western Cengage Learning),
highered.mheducation.com/.../ferrell_sampleC.;
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3. Dahlstrom, Green Marketing Management, (Mason Ohio: South-Western Cengage
Learning) ISBN-13: 978-0-324-78914-0.
4. Edwin M.Hartman, The Role of Character in Business Ethics, Business Ethics Quarterly,
Volume 8, Issue 3, July 1998, pages 547-559;
5. Sylvia Lorek, Rainer Lucas, Towards Sustainable Market Strategies,
Wissenschaftszentrum Nordrhein-Westfalen, No. 130 · June 2003, ISSN 0949-5266;
6. Kenneth Gillingham, Richard G. Newell, and Karen Palmer, Energy Efficiency
Economics and Policy, Washington DC, 20036, April, 2009.
Additional literature
1. Business Ethics, U.S. Department Of Commerce, International Trade Administration, A
Publication Of The Good Governance Program, A Manual For Managing A Responsible
Business Enterprise In Emerging Market Economies, U.S. D Epartment Of Commerce
International Trade Administration, Washington D. C., 2004;
2. The Importance of Ethical Culture: Increasing Trust and Driving Down Risks, Ethics
Resource Center, Arlington, 2010, VA 22202 USA.
3. John Hooker, Why Business Ethics? Carnegie Mellon University. April,
2003. web.tepper.cmu.edu/ethics/whybizethics.pdf
4. Introducing Business Ethics, https://bookshop.blackwell.co.uk/.../978019928...
5. Train K. 2005. Discount Rates in Consumers' Energy-Related Decisions: A Review of
the Literature. Energy 10: 243–53;
6. Shogren J, Taylor L. 2008. On Behavioral-Environmental Economics. Review of
Environmental Economics and Policy 2: 26–44;
7. Reiss P, White M. 2008. What Changes Energy Consumption? Prices and Public
Pressures. RAND Journal of Economics 39: 636–63
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