Download 1 - Business Information Management

BILKENT UNIVERSITY
APPLIED SCHOOL OF TECHNOLOGY AND MANAGEMENT
BUSINESS INFORMATION MANAGEMENT
63 223 Business Communication I
Chapter 2 / Exercise
PART A – Multiple Choice
1. Chinese students and US students who view a picture differently shows
a) How language influences one's perception
b) How the picture must be confusing.
c) How people think differently across cultures
d) How there is only one way to see things
e) How students from the US need glasses
2. Perceptual differences
a) Play out only across differences in culture/race
b) Have little impact on business practices across borders
c) Are observable mainly in the workplace
d) Rarely occur in close relationships
e) Can happen with whomever we interact
3. Perception directly impacts communication in what way?
a) How you use language and how you interpret what you're told
b) How you act
c) What clothes you wear
d) What classes you chose for the coming semester
e) There is no impact on communication based on perception
4. Which of the following is an example of objective reality
a) Seeing a dog behind the wheel of a yellow car
b) Thinking that the dog drove the car
c) Believing that animals shouldn't be left in cars alone
d) Wondering whether the dog has enough fresh air
e) Assuming that the dog is a mutt by his appearance
5. Identity differences influencing perception include
a) Past experiences
b) Prior knowledge
c) Objective reality
d) House, clothes, car, and computer
e) Religion, gender, occupation, and marital status
6. Being at a party and having "one too many" alcoholic drinks can affect
which of the following?
a) Your perception of self
b) Your perception of others
c) Your perception of the surrounding events
d) Your perception of your abilities
e) All of the above
7. You "pay attention" to some things more than others. This is usually a
result of
a)
b)
c)
d)
e)
Very little change in the world around you
The need to pay attention to all things equally
Lazy perceptual skills
Really bad eyesight
Selective attention
Ebru Inanc
63 223 Business Communication I
BILKENT UNIVERSITY
APPLIED SCHOOL OF TECHNOLOGY AND MANAGEMENT
BUSINESS INFORMATION MANAGEMENT
8. Self-fulfilling prophecy is the idea that
a) We just can't pay attention to everything
b) We see what we want or expect to see
c) We often see what others expect us to see
d) Our own behavior has nothing to do with what we see
e) Our expectations have little impact on others
9. You are not a particularly athletic or physically coordinated person. You
criticize a colleague's poor performance on the company's softball team.
This is an example of
a) Halo effect
b) Attribution error
c) Projection
d) Self-fulfilling prophecies
e) Stereotype threat
10. Sitting down with a colleague to hear her side of an issue and have her
hear your side is an example of a/an
a) Panel-forum
b) Debate
c) Starbuck's moment
d) Learning conversation
e) Opportunity to show you are right
PART B / True-False
1. You communicate your perceptions of the world through the language
you use.
True
False
2. Self-fulfilling prophecy states that you see what you want or expect to
see.
True
False
3. Statements of fact can be about the past, the present, or the future.
True
False
4. Projection is the tendency to see your own faults, and sometimes your
strengths, in others, calling these traits to the other person's attention.
True
False
5. Dialogues require that you have a curiosity about others, seeking to
understand them.
True
False
6. In the first phase of a learning conversation, invite the person to share
with you his or her different point of view.
True
False
Ebru Inanc
63 223 Business Communication I
BILKENT UNIVERSITY
APPLIED SCHOOL OF TECHNOLOGY AND MANAGEMENT
BUSINESS INFORMATION MANAGEMENT
7. The only way to invite a response to a perception check is by a very short
question.
True
False
8. Communication is a central skill in the perception process that can help
you to deal with different viewpoints in a constructive way.
True
False
9. Your subjective reality is the product of your experiences, knowledge, and
psychological states.
True
False
10. Opinions include interpretations, conclusions, or assumptions about
what has been observed.
True
False
PART C / Short Answer Questions
1. Please explain what is “objective reality” and how you filter this through?
 Objective reality: the actual object, message or event

You filter this through:
 Past experiences
 Prior knowledge
 Psychological state
 Prior Knowledge


Knowledge base you’ve developed over years of experience and education
Critical to making sense of what you see and hear
 Prior Experiences

Use to help you make sense of your world
 Psychological state






Identity: your sense of self as a unique individual
You interact in relationship to the way you define yourself
Ex. Men & women, wealthy & poor, young & elderly
Identity includes personality traits
Based on external traits: marital status, job, etc.
Identity can impact your values and worldviews
2. Please explain the terms; “halo effect”, “attribution error”, and
“projection”.



Halo effect: occurs when you make assumptions based upon limited information.
Can be positive or negative
Attribution error: attempt to attribute causes of events to either personalities or
external situations
Projection: tendency to see your own faults (or strengths) in others and point out
those traits
Ebru Inanc
63 223 Business Communication I