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Name___________________________________________Period__________________________Date______________________________
Rubric for Hospitality Promotional Package
Criteria
Graphics
Marketing
Techniques
weight
Task Description: Students will:
 select a promotional package for a hospitality business advertisement
 design a hospitality package advertisement that includes a name, location and catchy slogan
 create an advertisement that will attract customers to the business
 present advertisement to students in class
 exhibit public relations skills
20%
Exceptional
Admirable
 Graphics effectively
entice audience;
accurately conveys
message
 Expertly develops and
implements marketing
20%
techniques
Visual
Appeal
20%
Product
 Product would serve as a
20%
strong asset in marketing
a restaurant
Public
Relations
Skills
 Exhibits excellent public
relations skills of
20%
communication, creativity,
research and writing
 Original and creative
design
Assignment Score ______________
+
 Visuals and images are
attractive; adequately
conveys message
 Develops and
implements marketing
techniques
 Design is adequate
 Product would be an
acceptable tool in
marketing a restaurant
 Exhibits good public
relations skills of
communication,
creativity, research and
writing
Marginal
 Use of visuals and
images is limited;
message is conveyed
 Attempts to develop and
implement marketing
techniques
 Design lacks creativity
 With additional attention
to detail, product could
become valuable in
marketing a restaurant
Unacceptable
 Use of visuals and images
is confusing or absent;
message is confusing
 No apparent marketing
techniques
 Design is dull
 Product is not suitable in
marketing a restaurant
 Exhibits some public
 Does not exhibits public
relations skills of
relations skills of
communication, creativity,
communication, creativity,
research and writing
research and writing
Beyonder/Bonus ______________
=
Marketing Techniques for the Hospitality Industry
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Final Score ________________