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Name___________________________________________Period__________________________Date______________________________ Rubric for Hospitality Promotional Package Criteria Graphics Marketing Techniques weight Task Description: Students will: select a promotional package for a hospitality business advertisement design a hospitality package advertisement that includes a name, location and catchy slogan create an advertisement that will attract customers to the business present advertisement to students in class exhibit public relations skills 20% Exceptional Admirable Graphics effectively entice audience; accurately conveys message Expertly develops and implements marketing 20% techniques Visual Appeal 20% Product Product would serve as a 20% strong asset in marketing a restaurant Public Relations Skills Exhibits excellent public relations skills of 20% communication, creativity, research and writing Original and creative design Assignment Score ______________ + Visuals and images are attractive; adequately conveys message Develops and implements marketing techniques Design is adequate Product would be an acceptable tool in marketing a restaurant Exhibits good public relations skills of communication, creativity, research and writing Marginal Use of visuals and images is limited; message is conveyed Attempts to develop and implement marketing techniques Design lacks creativity With additional attention to detail, product could become valuable in marketing a restaurant Unacceptable Use of visuals and images is confusing or absent; message is confusing No apparent marketing techniques Design is dull Product is not suitable in marketing a restaurant Exhibits some public Does not exhibits public relations skills of relations skills of communication, creativity, communication, creativity, research and writing research and writing Beyonder/Bonus ______________ = Marketing Techniques for the Hospitality Industry Copyright © Texas Education Agency, 2015. All rights reserved. Final Score ________________