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business & Management yo u r U C i n S i l i c o n Va l l e y Business Administration The Business Administration Certificate program at UCSC Silicon Valley Extension offers professionals the opportunity to acquire advanced training in the latest business administration practices, including sales, marketing, economics, finance and management. Take advantage of this opportunity to fulfill prerequisites for an M.B.A. or complete 100 percent of your CPA education requirements while qualifying for graduate degree credit—or simply select specific courses that suit your needs as a business professional. ucsc-extension.edu/ busadmin zzzzzz Business Administration Certificate Modeled after the nation’s leading business schools, our Certificate Program in Business Administration provides Silicon Valley’s most comprehensive and complete course work, and it qualifies for credit toward leading M.B.A. programs throughout the Bay Area. The program draws from state-of-the-art courses across UCSC Extension’s Business and Management curriculum, including business law, statistics, finance, accounting, economics, management, and marketing. Our Certificate in Business Administration can be completed in one year. Individual courses may also fulfill MCLE and CPA continuing education requirements. (Visit ucsc-extension.edu to see which courses qualify.) M.B.A. Prerequisites Curriculum Required Courses (14 units) UnitsCourse Business Law and Its Environment.............. 3.0.........6360 Graduate School Preparation Total: 5 required courses, 11 elective units Financial Analysis/Accounting Business Statistics I...................................... 2.5........ 5620 GPA: 3.0, with a C or better in all courses. Business Statistics II..................................... 2.5........ 6538 Timeline: Course work must be completed within three years of declaring candidacy. Financial Statement Analysis....................... 4.0........ 6938 Our pre-M.B.A. curriculum is modeled after leading business school programs to help put you firmly on track for a degree. Many of our courses are recognized for credit toward M.B.A.s at leading Bay Area business schools. If you’re not sure an M.B.A. is right for you, our program lets you test drive graduate-level course work at a slower pace. This way you can build your confidence without putting your graduate school transcript at risk. Alternatively, you can acquire specific know-how by taking individual courses or work toward our Certificates in Business Administration or Accounting. Our courses help you develop business skills and management savvy that are a superb foundation for any career. If you are applying to a university M.B.A. program, be sure to inquire with the respective university regarding the articulation agreement for updates and changes. Introduction to Accounting I: Financial Accounting.................................... 4.0.........3658 Courses Certificate Requirements Note: Courses completed more than five years prior to date of certificate issuance cannot be used to fulfill requirements. Applying for a Certificate We encourage you to establish candidacy in a certificate program early in your studies. This ensures that curriculum changes subsequent to receipt of your application will not affect your course requirements. Candidates will be notified of updates or special opportunities related to their program. Certificate applications can be submitted online at ucsc-extension.edu. Program Contact Business and Management Department, (408) 861-3860 or email [email protected] Enrollment Information Visit ucsc-extension.edu/busadmin for the most up-to-date information about all our courses and programs, including textbooks, schedules and locations. Enroll online at ucsc-extension.edu. Finance I, Fundamentals.............................. 3.0.........3636 Management and Organization, Principles.. 2.0........ 0692 Microeconomics, Introduction...................... 4.0.........4548 Principles of Marketing................................ 2.0.........0104 Elective Courses (11 units) UnitsCourse Business Essentials Business and Professional Writing............... 2.0.........5916 Macroeconomics, Introduction..................... 4.0........ 0479 Principles of Real-World Economics*........... 2.0.......30273 Introduction to Accounting II: Managerial Accounting................................ 4.0.........1224 Management Development Human Resource Management, Introduction*............................................... 1.5.........5880 Organizational Development and Change, Introduction............................ 2.0.........2719 Marketing Business Development Marketing Operations 2.0: Tactical Discipline to Strategic Vision........... 2.0.......21944 Power of Market Research........................... 2.0.........0109 Product Management: Moving the Product to Market*.................. 2.0.........2466 *See website for course descriptions. Our Business and Management department provides working professionals with UC-quality training in 15 disciplines. We are accredited by WASC’s Commission for Senior Colleges and Universities, approved by the Chair of the world-renowned UCSC Economics Department, and reviewed by an advisory board. To learn more about our community partnerships, please visit ucsc-extension.edu/business. Copyright © 2015 The Regents of the University of California. All rights reserved. 1.Introduction to Accounting I: Financial Accounting 2. Introduction to Accounting II: Managerial Accounting 3.Microeconomics, Introduction 4.Macroeconomics, Introduction 5.Business Statistics I 6.Business Statistics II 7.Finance I, Fundamentals 8. Intermediate Accounting I 9. Cost Accounting Credit Recognized by Bay Area Business Schools We have strategic alliances with M.B.A. programs at: • California State University, East Bay (1, 2, 5+6) • Golden Gate University (1+2, 3+4, 5+6) • Notre Dame de Namur University (1, 2, 3, 4, 5+6) • Saint Mary’s College of California (1,2, 3+4, 5+6+7) • San José State University, School of Business (3+4, 5+6) • UC Berkeley, Haas School of Business Evening Program (5+6) Note: Numbers denote courses accepted from the above list. When two or more numbers are listed (N+N), the institution specified requires completion of two or more UCSC Extension courses to fulfill one requirement. Info Business Administration and Pre-M.B.A. Info Session Session This free event is an informal information session for new or returning students who are interested in the Business Administration and M.B.A. Prerequisites programs. The event includes a program overview and highlights of courses in the current quarter. The program staff and instructors will be available to answer individual questions on a first-come, first-serve basis. Staff can also provide recommendations regarding course sequence. We encourage you to register early to reserve your space. Course 23394 To learn more, visit ucsc-extension.edu/events Management and Organization, Principles Required Courses Business Law and Its Environment This course reviews the American legal process, commercial law and its development, and organizational structures, all in the context of the managerial challenges in today’s highly litigious environment. Topics include contracts; negligence; product liability; constitutional law as it applies to business; federal and state civil procedure; torts; business entities, including LLCs; Uniform Commercial Code; realproperty concepts; creditor, debtor and bankruptcy issues; employment discrimination and sexual harassment; law of agency; and criminal law. Course 6360 Finance I, Fundamentals This course addresses the alignment of an organization’s financial and corporate planning goals. You’ll learn about financial management, including fundamental principles, planning and evaluation, and appropriate financial tools. Topics include key financial ratios for business analysis; financial statement analysis; funding, financial forecasting and risk analysis; cost of capital and time value of money; capital budgeting and investment risk; valuing stocks, bonds and preferred stocks; capital budgeting systems; and working capital and cash management. Course 3636 Selected Electives This course introduces valuable management tools, processes and techniques practiced by successful businesses. You’ll learn how managers orchestrate resources to achieve corporate objectives. Topics include performance management, management by objective; communication and teamwork; systematic decision-making, staffing, motivation and leadership; and organizational structure and control. Course 0692 Microeconomics, Introduction This course is an introduction to basic economics, analysis of prices and markets, consumer behavior, the theory of production and costs, pricing and employment, the factors of production, international trade issues, public policy and current domestic microeconomics problems. Course 4548 Principles of Marketing This course emphasizes the role of marketing in shaping and developing new ideas; the factors that affect pricing; channels through which products and services are distributed; elements of wholesaling and retailing; and the strategies, mechanisms and techniques behind advertising, direct sales and other forms of promotion. You’ll also explore the impacts of changing lifestyles and international market forces on American buying patterns, consumer and organizational buying behaviors, and methods and resources for researching and segmenting markets. Course 0104 To access descriptions for all electives, please visit ucsc-extension.edu/busadmin. Business and Professional Writing According to Fortune Magazine, professionals with the best writing skills earn three times more than their least capable peers. This course is designed to improve your skills on how to write effective letters, memos, proposals and other professional documents. It emphasizes planning for audience analysis, effective organization and presentation of information with clarity, simplicity and coherence. Learn the process of writing and the use of concrete tools to improve your business writing. In-class exercises build confidence while homework lets you practice your new skills. Course 5916 Business Statistics I An introduction to the business use of statistical concepts and tools, this course covers the basic concepts of descriptive statistics—such as means and variances, uses of probability, and statistical inference—and their application to business processes and decisions. In addition, the course addresses the use of statistical estimation techniques, decision theory (hypothesis-testing process), and the use of regression and correlation. Course 5620 Courses continue on reverse… ASAP is the leading global professional association dedicated to alliance formation and management. Founded in 1998, the organization provides a forum to exchange best practices; a framework for cultivating the skills and toolsets needed to manage successful business partnerships; and offers extensive opportunities for professional networking. For more information, go to: https://www.strategic-alliances.org. Business Statistics II The second half of the Business Statistics sequence covers the use of statistical data, processes and techniques in marketing, auditing, economics, process improvement and surveys. You’ll learn how to select the right statistical tools for various data types, how to state the issues, and how to interpret the results of data analysis. Topics include data collection, probability concepts for count data, discrete probability distributions, distributions of sample statistics and statistical inference for population proportions. Course 6538 Financial Statement Analysis Introduction to Accounting II: Managerial Accounting Organizational Development and Change, Introduction This course covers managerial accounting and how to evaluate cost-accounting data in order to help management do its job effectively in the areas of planning, control, motivation, communication, evaluation of performance and decision-making. Accordingly, topics include traditional and activitybased costing, standard costing, relevant costing, variable costing, cost-volume-profit analysis, shortand long-term budgeting, alternative decisions, performance measurement, responsibility accounting and transfer-pricing. Designed for those charged with bringing about change, this course is valuable for managers, human resource professionals, internal or external consultants, as well as those interested in pursuing a career in this field. The experiential course is delivered in a participative workshop style, which includes group work outside of class. You’ll learn about the 21st century organization; organizational structure, design, culture, systems and rewards; management and leadership; and diagnostic models and systematic change intervention. The course defines the nature of change and the role of the OD practitioner. In both the public and private sectors, managers must be skilled at conducting research and analysis to determine if a firm is a good credit risk or a suitable investment, and if it can sustain operations. This course provides essential knowledge for CPA examinations. It presents financial statements as a set of dynamic instruments used to support management decision-making and protect the public interest. You’ll learn to create reports and analyze financial statements for common problems affecting valuation, sustainable corporate performance, and bankruptcy forecasting and avoidance. Course 1224 Course 2719 Macroeconomics, Introduction This course introduces basic concepts and tools used in macroeconomic analysis. You’ll learn about the theory, measurement, and determination of national income; business cycles; the multiplier; fiscal policy, budget deficits and the national debt; aggregate supply and aggregate demand; money, banking and monetary policy; international trade, exchange rates and the balance of payments accounts; and stabilization policy for unemployment and inflation. Course 0479 Course 6938 Marketing Operations 2.0: Tactical Discipline to Strategic Vision Introduction to Accounting I: Financial Accounting This course covers the fundamentals of financial accounting as well as the identification, measurement and reporting of the financial impacts of economic events on enterprises. Through lectures, readings and class exercises, the following topics are addressed: accrual account concepts; transaction analysis, recording and processing (journals and ledgers); preparation, understanding and analysis of financial statements (income statement, balance sheet and cash-flow statement); accounting for sales and cost of sales; inventory valuation; depreciation of operational assets; accounting for investments; and accounting for liabilities and present value concepts. This course explores the difference between marketing operations and traditional marketing. It covers the best practices necessary to bring discipline to the marketing function so that it supports the organization’s sales objectives. You’ll learn a new approach to marketing management which leverages process, technology, guidance and metrics to run marketing as a fully accountable profit center. Key topics include the marketing operations ecosystem, interdisciplinary tools, achieving organizational alignment, designing, deploying and managing marketing infrastructure; and the marketing operations life cycle. Power of Market Research Executives need market research to make informed strategic business decisions on product planning, target markets, customer requirements, communications strategies, pricing, distribution channels, and many other factors. You will learn to identify the strengths and limitations of market research, as well as the proper ways to gather and present information—in the process demonstrating the market power you can gain from key knowledge points. Topics range from basic survey techniques in both primary and secondary research to an understanding of the power of statistical fact-gathering and analysis. Course 0109 Course 21944 Course 3658 Not printed or mailed at state expense. 611795-1503-2117 (5/15/15)