Download Business Administration

business & Management
yo u r U C i n S i l i c o n Va l l e y
Business
Administration
The Business Administration Certificate
program at UCSC Silicon Valley Extension
offers professionals the opportunity to
acquire advanced training in the latest business administration practices, including sales,
marketing, economics, finance and management. Take advantage of this opportunity to
fulfill prerequisites for an M.B.A. or complete
100 percent of your CPA education requirements while qualifying for graduate degree
credit—or simply select specific courses that
suit your needs as a business professional.
ucsc-extension.edu/
busadmin
zzzzzz
Business Administration Certificate
Modeled after the nation’s leading business schools,
our Certificate Program in Business Administration
provides Silicon Valley’s most comprehensive and
complete course work, and it qualifies for credit toward
leading M.B.A. programs throughout the Bay Area.
The program draws from state-of-the-art courses
across UCSC Extension’s Business and Management
curriculum, including business law, statistics, finance,
accounting, economics, management, and marketing.
Our Certificate in Business Administration can be completed in one year. Individual courses may also fulfill
MCLE and CPA continuing education requirements.
(Visit ucsc-extension.edu to see which courses qualify.)
M.B.A. Prerequisites
Curriculum
Required Courses (14 units)
UnitsCourse
Business Law and Its Environment.............. 3.0.........6360
Graduate School Preparation
Total: 5 required courses, 11 elective units
Financial Analysis/Accounting
Business Statistics I...................................... 2.5........ 5620
GPA: 3.0, with a C or better in all courses.
Business Statistics II..................................... 2.5........ 6538
Timeline: Course work must be completed within
three years of declaring candidacy.
Financial Statement Analysis....................... 4.0........ 6938
Our pre-M.B.A. curriculum is modeled after leading business school programs to help put you firmly on track for
a degree. Many of our courses are recognized for credit
toward M.B.A.s at leading Bay Area business schools.
If you’re not sure an M.B.A. is right for you, our program lets you test drive graduate-level course work at
a slower pace. This way you can build your confidence
without putting your graduate school transcript at risk.
Alternatively, you can acquire specific know-how
by taking individual courses or work toward our
Certifi­cates in Business Administration or Accounting.
Our courses help you develop business skills and
management savvy that are a superb foundation
for any career.
If you are applying to a university M.B.A. program,
be sure to inquire with the respective university regarding the articulation agreement for updates and changes.
Introduction to Accounting I:
Financial Accounting.................................... 4.0.........3658
Courses
Certificate Requirements
Note: Courses completed more than five years
prior to date of certificate issuance cannot be used
to fulfill requirements.
Applying for a Certificate
We encourage you to establish candidacy
in a certificate program early in your studies.
This ensures that curriculum changes subsequent to
receipt of your application will not affect your course
requirements. Candidates will be notified of updates
or special opportunities related to their program.
Certificate applications can be submitted online
at ucsc-extension.edu.
Program Contact
Business and Management Department,
(408) 861-3860 or email
[email protected]
Enrollment Information
Visit ucsc-extension.edu/busadmin
for the most up-to-date information about
all our courses and programs, including
textbooks, schedules and locations.
Enroll online at ucsc-extension.edu.
Finance I, Fundamentals.............................. 3.0.........3636
Management and Organization, Principles.. 2.0........ 0692
Microeconomics, Introduction...................... 4.0.........4548
Principles of Marketing................................ 2.0.........0104
Elective Courses (11 units)
UnitsCourse
Business Essentials
Business and Professional Writing............... 2.0.........5916
Macroeconomics, Introduction..................... 4.0........ 0479
Principles of Real-World Economics*........... 2.0.......30273
Introduction to Accounting II:
Managerial Accounting................................ 4.0.........1224
Management Development
Human Resource Management,
Introduction*............................................... 1.5.........5880
Organizational Development
and Change, Introduction............................ 2.0.........2719
Marketing Business Development
Marketing Operations 2.0:
Tactical Discipline to Strategic Vision........... 2.0.......21944
Power of Market Research........................... 2.0.........0109
Product Management:
Moving the Product to Market*.................. 2.0.........2466
*See website for course descriptions.
Our Business and Management department
provides working professionals with UC-quality
training in 15 disciplines. We are accredited
by WASC’s Commission for Senior Colleges
and Universities, approved by the Chair of the
world-renowned UCSC Economics Department,
and reviewed by an advisory board. To learn
more about our community partnerships,
please visit ucsc-extension.edu/business.
Copyright © 2015 The Regents of the University of California. All rights reserved.
1.Introduction to Accounting I: Financial Accounting
2. Introduction to Accounting II: Managerial Accounting
3.Microeconomics, Introduction
4.Macroeconomics, Introduction
5.Business Statistics I
6.Business Statistics II
7.Finance I, Fundamentals
8. Intermediate Accounting I
9. Cost Accounting
Credit Recognized by
Bay Area Business Schools
We have strategic alliances with M.B.A. programs at:
• California State University, East Bay (1, 2, 5+6)
• Golden Gate University (1+2, 3+4, 5+6)
• Notre Dame de Namur University (1, 2, 3, 4, 5+6)
• Saint Mary’s College of California
(1,2, 3+4, 5+6+7)
• San José State University, School of Business
(3+4, 5+6)
• UC Berkeley, Haas School of Business Evening
Program (5+6)
Note: Numbers denote courses accepted from
the above list. When two or more numbers are listed
(N+N), the institution specified requires completion
of two or more UCSC Extension courses to fulfill
one requirement.
Info
Business Administration and Pre-M.B.A. Info Session
Session
This free event is an informal information session for new or returning students who are interested in the Business Administration and M.B.A. Prerequisites programs. The event includes a program overview and highlights of courses in the current quarter. The program staff and instructors will
be available to answer individual questions on a first-come, first-serve basis. Staff can also provide recommendations regarding course sequence. We
encourage you to register early to reserve your space.
Course 23394
To learn more, visit ucsc-extension.edu/events
Management and Organization,
Principles
Required Courses
Business Law and Its Environment
This course reviews the American legal process,
commercial law and its development, and organizational structures, all in the context of the managerial
challenges in today’s highly litigious environment.
Topics include contracts; negligence; product liability;
constitutional law as it applies to business; federal
and state civil procedure; torts; business entities,
including LLCs; Uniform Commercial Code; realproperty concepts; creditor, debtor and bankruptcy
issues; employment discrimination and sexual
harassment; law of agency; and criminal law.
Course 6360
Finance I, Fundamentals
This course addresses the alignment of an
organization’s financial and corporate planning
goals. You’ll learn about financial management,
including fundamental principles, planning and
evaluation, and appropriate financial tools. Topics
include key financial ratios for business analysis;
financial statement analysis; funding, financial
forecasting and risk analysis; cost of capital and
time value of money; capital budgeting and investment risk; valuing stocks, bonds and preferred
stocks; capital budgeting systems; and working
capital and cash management.
Course 3636
Selected Electives
This course introduces valuable management tools,
processes and techniques practiced by successful
businesses. You’ll learn how managers orchestrate
resources to achieve corporate objectives. Topics
include performance management, management by
objective; communication and teamwork; systematic
decision-making, staffing, motivation and leadership;
and organizational structure and control.
Course 0692
Microeconomics, Introduction
This course is an introduction to basic economics,
analysis of prices and markets, consumer behavior,
the theory of production and costs, pricing and
employment, the factors of production, international
trade issues, public policy and current domestic
microeconomics problems.
Course 4548
Principles of Marketing
This course emphasizes the role of marketing
in shaping and developing new ideas; the factors
that affect pricing; channels through which products
and services are distributed; elements of wholesaling
and retailing; and the strategies, mechanisms and
techniques behind advertising, direct sales and other
forms of promotion. You’ll also explore the impacts
of changing lifestyles and international market forces
on American buying patterns, consumer and organizational buying behaviors, and methods and
resources for researching and segmenting markets.
Course 0104
To access descriptions for all electives,
please visit ucsc-extension.edu/busadmin.
Business and Professional Writing
According to Fortune Magazine, professionals with
the best writing skills earn three times more than
their least capable peers. This course is designed
to improve your skills on how to write effective
letters, memos, proposals and other professional
documents. It emphasizes planning for audience
analysis, effective organization and presentation of
information with clarity, simplicity and coherence.
Learn the process of writing and the use of concrete
tools to improve your business writing. In-class
exercises build confidence while homework lets you
practice your new skills.
Course 5916
Business Statistics I
An introduction to the business use of statistical
concepts and tools, this course covers the basic
concepts of descriptive statistics—such as means
and variances, uses of probability, and statistical
inference—and their application to business processes
and decisions. In addition, the course addresses the
use of statistical estimation techniques, decision
theory (hypothesis-testing process), and the use
of regression and correlation.
Course 5620
Courses continue on reverse…
ASAP is the leading
global professional
association dedicated
to alliance formation
and management.
Founded in 1998, the
organization provides
a forum to exchange best practices; a framework
for cultivating the skills and toolsets needed to
manage successful business partnerships; and
offers extensive opportunities for professional
networking. For more information, go to:
https://www.strategic-alliances.org.
Business Statistics II
The second half of the Business Statistics sequence
covers the use of statistical data, processes and
techniques in marketing, auditing, economics, process
improvement and surveys. You’ll learn how to select
the right statistical tools for various data types, how
to state the issues, and how to interpret the results
of data analysis. Topics include data collection, probability concepts for count data, discrete probability
distributions, distributions of sample statistics and
statistical inference for population proportions.
Course 6538
Financial Statement Analysis
Introduction to Accounting II:
Managerial Accounting
Organizational Development
and Change, Introduction
This course covers managerial accounting and
how to evaluate cost-accounting data in order to
help management do its job effectively in the areas
of planning, control, motivation, communication,
evaluation of performance and decision-making.
Accordingly, topics include traditional and activitybased costing, standard costing, relevant costing,
variable costing, cost-volume-profit analysis, shortand long-term budgeting, alternative decisions,
performance measurement, responsibility
accounting and transfer-pricing.
Designed for those charged with bringing about
change, this course is valuable for managers, human
resource professionals, internal or external consultants,
as well as those interested in pursuing a career in
this field. The experiential course is delivered in a
participative workshop style, which includes group
work outside of class. You’ll learn about the 21st
century organization; organizational structure,
design, culture, systems and rewards; management
and leadership; and diagnostic models and systematic
change intervention. The course defines the nature
of change and the role of the OD practitioner.
In both the public and private sectors, managers
must be skilled at conducting research and analysis
to determine if a firm is a good credit risk or a
suitable investment, and if it can sustain operations.
This course provides essential knowledge for CPA
examinations. It presents financial statements as a set
of dynamic instruments used to support management
decision-making and protect the public interest.
You’ll learn to create reports and analyze financial
statements for common problems affecting valuation,
sustainable corporate performance, and bankruptcy
forecasting and avoidance.
Course 1224
Course 2719
Macroeconomics, Introduction
This course introduces basic concepts and tools used
in macroeconomic analysis. You’ll learn about the
theory, measurement, and determination of national
income; business cycles; the multiplier; fiscal policy,
budget deficits and the national debt; aggregate
supply and aggregate demand; money, banking
and monetary policy; international trade, exchange
rates and the balance of payments accounts; and
stabilization policy for unemployment and inflation.
Course 0479
Course 6938
Marketing Operations 2.0:
Tactical Discipline to Strategic Vision
Introduction to Accounting I:
Financial Accounting
This course covers the fundamentals of financial
accounting as well as the identification, measurement
and reporting of the financial impacts of economic
events on enterprises. Through lectures, readings and
class exercises, the following topics are addressed:
accrual account concepts; transaction analysis,
recording and processing (journals and ledgers);
preparation, understanding and analysis of financial
statements (income statement, balance sheet
and cash-flow statement); accounting for sales
and cost of sales; inventory valuation; depreciation
of operational assets; accounting for investments;
and accounting for liabilities and present
value concepts.
This course explores the difference between
marketing operations and traditional marketing.
It covers the best practices necessary to bring
discipline to the marketing function so that it
supports the organization’s sales objectives. You’ll
learn a new approach to marketing management
which leverages process, technology, guidance
and metrics to run marketing as a fully accountable
profit center. Key topics include the marketing
operations ecosystem, interdisciplinary tools,
achieving organizational alignment, designing,
deploying and managing marketing infrastructure;
and the marketing operations life cycle.
Power of Market Research
Executives need market research to make informed
strategic business decisions on product planning,
target markets, customer requirements, communications strategies, pricing, distribution channels,
and many other factors. You will learn to identify
the strengths and limitations of market research,
as well as the proper ways to gather and present
information—in the process demonstrating the market
power you can gain from key knowledge points.
Topics range from basic survey techniques in both
primary and secondary research to an understanding of
the power of statistical fact-gathering and analysis.
Course 0109
Course 21944
Course 3658
Not printed or mailed at state expense.
611795-1503-2117 (5/15/15)