Download Business Intelligence and Analytics Phone: 704-687-7658

MBAD 6201 Syllabus
Business Intelligence and Analytics
Fall 2014
Instructor:
Phone:
Email:
Website:
Teaching Assistant:
Email:
TA Office Hours:
Dr. Monica Johar
704-687-7658
[email protected]
moodle2.uncc.edu
TBA
TBA
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Course:
Class Hours:
Venue:
MBAD 6201/ DSBA 6201
Monday 5:30PM-8:15PM
Center City, Room 606
Office Hours:
Wednesday 2:00-3:00 or by appointment
Friday 352-C
(I am also available right before class at center city)
Course Materials
Handouts, power-point slides, and Assignment Help documents will be posted on Moodle.
You can print the posted material and bring them to class. Please note that I will not provide
printed copies of any of the posted materials in the class.
Course Objectives:
As we transition from an industrial to knowledge economy, an organization's ability to create and
successfully leverage data and knowledge assets will be an important competitive factor.
Data management includes an understanding of issues relating to modeling, using, securing, and
sharing the organizational data resources. This course will focus specifically on the
understanding of data warehousing, data mining (including rule-based systems, decision trees
etc) and other knowledge management concepts.
Business intelligence (BI) is a broad category of applications and technologies for gathering,
storing, analyzing, and providing access to data to help enterprise users make better business
decisions. BI applications include the activities of decision support systems, query and reporting,
online analytical processing (OLAP), statistical analysis, forecasting, and data mining.
(SearchCRM.com)
Knowledge management is an emerging discipline of how to effectively deploy technology,
organizational practices, and processes to increase an organization's return on its knowledge
capital.
This course will examine data and knowledge management from the organizational,
technological, and management perspectives.
Software:
Schedule:
SAS ON-Demand
Tentative course schedule
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MBAD 6201 Syllabus
This is a tentative schedule and is subject to change. Please refer to Moodle for the most up-todate schedule.
Topic
ALL READING MATERIAL IS POSTED ON
MOODLE UNDER THE FOLDER
“COURSE MATERIALS”
Date
Homework DUE
Introduction and course overview
Week1
18-Aug
Regression
Week 2
25-Aug
Regression
Data Warehousing
1-Sep
No Class 
Week 3
8-Sep
Week 4
15-Sep
Week 5
22-Sep
Week 6
29-Sep
Exam I
(Will include everything till Decision Tables)
6-Oct
No class 
Week 7
13-Oct
Week 8
20-Oct
Decision Trees
LOGIT
Week 9
27-Oct
Week 10
3-Nov
Data Warehousing
ROC Curves
Decision Table
Decision Tree
SAS Enterprise Miner Lab Class
10-Nov
Week 12
17-Nov
Week 13
24-Nov
Neural Networks
Week 14
Week 15
8/17/2014
1-Dec
8-Dec
Data Warehousing
Assignment Due
ROC Curves
Assignment Due
Assignment on
Decision Trees Due
Association Rule Mining
Association Rule Mining
SAS Demo on Association Rule Mining
Week 11
Regression
Assignment Due
TBA
Exam II
( Everything covered after Exam 1)
Association Rule
Mining
SAS Demo on
Association Rule
Mining
Association Rule
Mining Homework
Due
Neural Networks
Homework Due
SAS Assignment
(Association Rule
Mining) due
Optional Comprehensive Final
( Entire Course Material)
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MBAD 6201 Syllabus
Grading: We are planning to use Moodle to help with the course and grading
Exams
55%
Assignments (Total 6 excluding SAS)
SAS Predictive Modeling
SAS Association Rule Mining
Class Participation
Total
30%
8%
2%
5%
100%
To compute your final letter grade use the following scale:
A >
90.0% B >
80.0%
C >
70.0%
D > 60.0%
F < 60.0%
Grades will be posted on Moodle after each exam or assignment is graded. Access to your grades will
be through Moodle. The grade distribution and scale are subject to change. Depending upon how
the entire class performs in each exam I will curve the grades if required.
Assignments:
Problem Solving Assignments
These assignments will involve the use of concepts discussed and taught in class. Assignments must
be submitted through Moodle; submission of electronic copies by e-mail or disk is not
acceptable. Your NAME and ID should appear on the top of each page that you submit. All
assignments should be completed on time and submitted on Moodle before the submission deadline
as shown on Moodle. Assignments submitted after the deadline will be considered late. No late
submissions will be accepted on these assignments.
SAS - Assignments
These assignments will be submitted on Moodle on the due date. These assignments will involve the
use of SAS Enterprise Guide and Enterprise Miner Software. We will be using SAS On Demand for
this class. Detailed instructions that are required to complete these assignments will be made available
to the students. These are NOT group assignments. A penalty of 20% of the assignment value per
day (including weekends) is assessed on late assignments beginning on the day due.
All changes in assignments or schedules will be posted on Moodle. It is your responsibility to
keep up with the changes that are posted on Moodle.
Questions on Exams:
Questions on the Exams will be taken from the assigned readings of texts, class lectures and
assignments. If the answer to a Exam question is disputed, the student should submit a written
appeal, citing the source (text page) to the instructor. The instructor will take these appeals into
account during grading.
Missed Exams
If an Exam is missed, a COMPREHENSIVE Exam covering all material for the course will be given
during the final exam week. Whether you miss one exam or two exams you will need to take the
comprehensive final covering the entire text in order to compensate for the missed exam/s.
THERE WILL BE NO MAKE-UP EXAM FOR A MISSED COMPREHENSIVE EXAM
The Internet:
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You will need a 49er express account to access Moodle. To get your 49er express account (if you
don’t already have one) contact the information technology services. If you already have a 49er
express account, check and make sure that it works correctly.
Working Together:
You may work together when learning how to use computers and applications. Moodle has a message
board and you are encouraged to use the bulletin board for clarification or questions that can be
answered by the instructor or other students. Each student, however, is expected to do the
assignments on their own. Copying the computer files of some other student amounts to
scholastic dishonesty (see below) and will be subject to disciplinary actions that could result in a
failing grade or expulsion from the University.
Attendance
Regular attendance is necessary for doing well in this course. You are expected to attend
punctually all scheduled sessions and are responsible for completing the work from all of the
class meetings. Attendance will be taken at random during the semester and will be counted
towards class participation points. You are responsible for any material covered, announcements
made, assignments passed out, and any other type of work you may miss during any absence
from class. The quizzes, mid-term exams and final exam may contain material that is not in the
slides or handouts but was covered in the class.
Tardiness or early departure is disruptive and is, of course, strongly discouraged.
Class behavior
Inappropriate behavior in class distracts from the ability of others to profit from their in-class
experience. Such inappropriate behavior includes arriving late, leaving early, talking, surfing the
net during the class, and so on. Rude and inappropriate behavior will not be tolerated. Since it
is my responsibility to provide an environment that is conducive to learning for everyone in the
class, I will deduct points from the grade of any student who chooses to repeatedly distract
others. In particularly egregious cases, I will have the student permanently removed from the
class.
Under no circumstances will students be permitted to spend their class time working on
assignments for other classes, checking e-mail, surfing the Web, or printing out
homework. Attempts to engage in such behavior will be reflected in lower grades and may
lead to removal from the course.
Electronic Devices in Class
Use of cellular phones, pagers, CD players, radios, and similar devices are prohibited in the
classroom and laboratory facilities. Cellular phones MUST BE TURNED OFF DURING
CLASS and students are strongly discouraged from checking their cell-phone messages when the
class in progress. Pagers must be set to vibrate, rather than beep. Use of instant messaging,
email or other communication technologies during class time is prohibited. You may use a laptop
to take notes during the class, but this should be done without distracting other students and
without distracting you from the topic of discussion. Calculators and computers are prohibited
during examinations and quizzes, unless specifically allowed by the instructor. I will take very
seriously any complaints from fellow students who are distracted by non-class related use of
electronic devices by any student.
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Students violating these policies will be marked for disruptive behavior and may be asked to
leave the class. Their grade will also be affected according to the rules of class participation
points (pages 2 and 3 of this document).
Accommodation for Disabilities
In compliance with the Americans with Disabilities Act (ADA), all qualified students enrolled in
this course are entitled to “reasonable accommodations.” Please notify the instructor during the
first week of class of any accommodations needed for the course.
Academic integrity
As a program that helps to create business and government leaders, the College of Business has
an obligation to ensure academic integrity is of the highest standards. Standards of academic
integrity will be enforced in this course.
University regulations will be strictly enforced in all cases of academic irregularities, cheating
or plagiarism or any variations thereof. Students assume full responsibility for the content and
integrity of the academic work they submit. The guiding principle of academic integrity shall be
that a student's submitted work, examinations, reports, and projects must be that of the student's
own work.
All UNCC students have the responsibility to be familiar with and to observe the requirements of
The UNCC Code of Student Academic Integrity (see the Catalog). This code forbids cheating,
fabrication or falsification of information, multiple submission of academic work, plagiarism of
written materials and software projects, abuse of academic materials (such as Library books on
reserve), and complicity in academic dishonesty (helping others to violate the code). Additional
examples of violation of the Code include:

Representing the work of others as your own.
For this class, it is permissible to assist classmates in general discussions of computing
techniques. General advice and interactions are encouraged. Each person, however, must develop
his or her own solutions to the assigned homework and laboratory exercises. Students may not
"work together" on graded assignments. Such collaboration constitutes cheating, unless it is a
group assignment. A student may not use or copy (by any means) another's work (or portions of
it) and represent it as his/her own. If you need help on an assignment, contact your instructor or
the TA, not other classmates.
Any further specific requirements or permission regarding academic integrity in this course will
be stated by the instructor, and are also binding on the students in this course.
Students who violate the code can be punished to the extent of being permanently expelled
from UNCC and having this fact recorded on their official transcripts. The normal penalty is zero
credit on the work involving dishonesty and further substantial reduction of the course grade. In
almost all cases, the course grade is reduced to "F." If you are unclear about whether a particular
situation may constitute an honor code violation, you should meet with the instructor to discuss
the situation.
If you do not have a copy of the code, you can obtain one from the Dean of Students Office.
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Students are expected to report cases of academic dishonesty they become aware of to the
course instructor who is responsible for dealing with them.
Feel free to discuss the definition of cheating and/or plagiarism with me if you are unclear on
these terms or have questions about the acceptability of a particular type of action.
Introduction to Moodle:
Moodle is a software tool for the use of instructors, teaching assistants (TA) and students. It is accessible
from the Internet both on and off campus and has the following features:
1. Syllabus: A current copy of the course syllabus.
2. Lecture Notes: Notes provided from the textbook vendor and the instructor.
3. Bulletin Board: Communications about topics that would be of interest to the entire class can be
placed on the bulletin board. Students are reminded that all notes posted on the bulletin board are
visible to everyone in the class and should contain appropriate material.
6. Chat Room: Groups of students can sign up for chat room sessions to work on group projects.
7. Grades: You can access your grades here. If you have questions about your grades, communicate
through Moodle mail with the instructor. Check the bulletin board to see if there is a message to the
class about the posting of grades.
8. Links: This contains a number of web links that are related to the course. The publisher of the
textbook might have additional material, such as student downloads of data or files, and their web site
links can be found here.
9. Assignments: Assignments will be posted here and can be downloaded to your PC. Each assignment
will have a deadline. This is the latest time the assignment can be submitted without penalty. You can
upload your assignment file many times and submit it many times before the given deadline. After the
deadline your assignment will be frozen and you will not be able to change your assignment (if it is
turned in before the deadline). If you submit your assignment after the deadline it will be considered
late. Once your assignment is graded, comments on your assignment will appear along with your
grade on Moodle.
Diversity Statement
The Belk College of Business strives to create an inclusive academic climate in which the dignity
of all individuals is respected and maintained. Therefore, we celebrate diversity that includes,
but is not limited to ability/disability, age, culture, ethnicity, gender, language, race, religion,
sexual orientation, and socio-economic status.
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