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Katrina Mueller, U.S. Fish and Wildlife Service Potential for unintentional introductions across the state via different human vectors • negative consequences for people and native species • costly (manpower & $$ to track/manage/eradicate) Need to quickly mobilize a statewide effort with consistent messages now to minimize future costs Determine goal(s) [and players] Identify audience(s) Develop message(s) Select communication channel(s) Establish partnerships Implement the plan Evaluate and adapt Key audiences are being identified: • Aquarium enthusiasts • Pet stores and distributors • Float plane operators • Boaters • Freshwater boating access concessionaires • Lakeshore owners • Anglers and sportfishing advocacy organizations • governmental and tribal governments • Teachers • conservation groups Products being developed/localized efforts • flyers • presentation to float plane operators in Anchorage • Elodea ID clinic/local engagement in Fairbanks • Habitatitude stickers in some pet stores • Stakeholder meetings (Dec 2011 & Aug 2011) • ADFG issue statement Are messages reaching audiences and motivating desired behavior? Other options, e.g. poster in fish area, clinic in pet store • • • • • • Be clear and consistent (need coordinated effort) Be tied to specific audience values, beliefs, interests Show importance, urgency, magnitude of the issue Put a face on the issue Be relevant - reflect an understanding of what would motivate the audience to think, feel, or act Be memorable Establish working group to develop statewide Elodea communication plan sign up sheet or email me: [email protected] Good month for the first call/meeting?