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The School of Travel Industry Management presents
Theory, Methods, and Marketing Strategy
of Consumer Storytelling
To reserve a seat please contact Professor Pauline Sheldon
at 956-8078 or
at [email protected].
Monday, Oct. 2, 2006
11:30 a.m. — 1:00 p.m.
George Hall 226
Visitor's love to tell stories about destinations and travel experiences
principally for three conscious and one unconscious reasons. Woodside
refuses to explain the reasons until he sees you in person.
Dr. Arch Woodside, professor of
marketing at Boston College, is
a Fellow of the Royal Society of
Canada; Society for Marketing
Advances; American Psychological Association; and the
American Psychological Society.
He is the Editor-in-Chief of the
Journal of Business Research
(published by Elsevier twelve
issues per annual volume). He is
a Fellow of the International
Academy of Tourism Research.
He co-founded the Advertising
and Consumer Psychology Symposium held annually by the Society of Consumer Psychology.
As the 2006 Kitaro Watanabe
Distinguished Visiting Professor
of Tourism at UH Hilo, Dr.
Woodside is offering a special
tourism research course to UH
Hilo students on an accelerated
basis. Students are engaged in
hands-on tourism marketing research under his direction, with
projects focused in and around
Hilo.
He is also conducting cooperative research with marketing professor Dr. Drew Martin on the
tourism planning behaviors of
Japanese and Chinese visitors
to Hawaii.
They find that the
decision to visit a destination like
Hawaii is primarily driven by
context, such as where a person
is in their life, and recommend
that marketing messages be
less focused on trying to convince people why they should
travel and more on illuminating
these contextual reasons.
The Kitaro Watanabe Distinguished Visiting Professor of
Tourism endowment was established in 1987 specifically for the
Big Island by Mr. Kitaro Watanabe to “inject new ideas, fresh
approaches and creative insights into existing programs”
and to stimulate dynamic research and projects.”
University of Hawaii at Manoa
2560 Campus Road
George Hall 346
Honolulu, Hawaii 96822
Phone: 808-956-8946
Fax: 808-956-5378
E-mail: [email protected]
Website: www.tim.hawaii.edu