Download INDIA06_3_RToikkanen_Positioning

TETRA market positioning
TETRA Indian Conference
Delhi February 2006
Risto Toikkanen
Vice chairman / TETRA Association
30.01.2006
A. PMR or Cellular technology?
Cellular subscribers count in billions.
Why not to use their cool handsets?
Mobile markets overview
Mobile markets:
A Cellular telephony
B Professional Mobile Radio
C Dedicated mobile data networks
D Broadband WiFi/WLAN etc non-licensed
Mobile mass market trends
Cellular mass market enjoys huge growth
Cellphone replacing fixed phone line
Convergence of voice & data: GPRS, 3G
Convergence of telecomms & media/entertainment
VoIP/Push-to-Talk applications
Dedicated mobile data networks disappear
Mission critical needs
Guaranteed service
- under normal conditions
- during incidents
- planned capacity for emergency handling
- semi-duplex (only one channel per group per site)
Fast group communications
- x00 ms set-up time
- good dispatching
- dynamic group management
Specific functionality
- emergency calls (pre-emptive)
- security
- monitoring, status messages
Professional users need own PMR
They must have the best service during emergencies
They need faster call set-up than cellular or PTT over
cellular can offer
Cellular PTT systems need too many channels for big
talkgroups – PMR uses semi-duplex
Their dispatchers need powerful functionality
Cellular system cannot
meet these requirements
- Neither can Push-To-Talk over
cellular (CDMA/GPRS)
B. Okay, we need PMR.
What technology?
A look at market dynamics and technical
offering of two PMR technologies
Market trends in radio
Shared multi-agency networks
Increased security requirements
Increased use of mobile data
From voice to combined voice & data
Increased telephony connectivity
Data and text messaging
Seamless nationwide service coverage
Need for international cooperation
Need for better radio spectrum efficiency
Overview of 2 digital PMR standards
TETRA – defined by the European
Telecommunications Standards Institute
Project 25 – defined as joint project of U.S.
user (APCO, NASTD), government and
industry (TIA) organisations
Standardisation/market approach
Project 25
TETRA
Strict Public Safety focus
Focus on economic rural
coverage and working in
limited spectrum
Backward compatibility with
analog FM radios
Voice centric services, data
often in separate network
U.S. centric standard
Spectrum split and
fragmented: VHF, UHF,
800 …
Designed to meet the needs of
various user groups
– Shared multi-agency PSS
– Smaller private networks
Designed to support higher
capacities
Combining voice + data in same
network from the beginning
International standard from the
beginning
Harmonised radio spectrum for
European emergency services
Market differences
Project 25
TETRA
Single supplier dominance
Interoperability still under
planning
Leader in U.S. PSS market
Individual contracts in Asiapacific & Latin America
Handset prices even at 4000 –
5000 USD level !
Strong multi-vendor focus
Working interoperability
certification
True multi-vendor experience
Continent wide leader in Europe
and Asia
Latin American contracts
Much lower equipment prices due
to working competition
Maturity of standards
Project 25
TETRA
Many different paths tried
Conventional 12.5 kHz FDMA
Trunked 12.5 kHz FDMA –
trunking protocol came later
than products
6.25 kHz FDMA – never
implemented in products
TETRA-like 25 kHz TDMA -failed
Now trying 12.5 kHz TDMA – very
slowly
New 25 kHz TDMA proposal filed
Trunked 4-slot TDMA grom the
beginning
In TETRA standards many things
were completed years ahead
of Project 25:
Intersystem Interface, roaming
support
Authentication, air interface
encryption
full duplex, handovers
supplementary services to one-toone calls
Technical 1: FDMA - TDMA
Project 25 - FDMA
TETRA - TDMA
Traditionally assumes wider
coverage and lower
capacity
Benefits from high power
mobile radios ( 10 to 30 W
and even more)
Expensive when number of
channels becomes high
Trend towards higher user
densities poses challenge
Trend towards handsets dilutes
the coverage benefit
Traditionally assumes smaller
cells and higher capacity
Can handle high capacity at lower
cost
Spectrum efficient
Easy full duplex, simultaneous
voice + data
In handset use on par in terms of
coverage (uplink!)
Improvements in TDMA BS
receiver technology and multireceiver diversity promise
equal cell range
Technical 2: Functionality
Project 25
Still only half duplex
No handover signalling
Supplementary services now under
debate
DTMF now debated
Very little IP data seen in neworks
still today
Text messaging still now debated
The new debated features may
come only to the yet noexistent
TDMA standard, if even in that
...
TETRA
Also full duplex from the
beginning
Handovers during call
Supplementary services related
to one-to-one calls
DTMF signalling long ago
IP packet data in use long ago
Text messaging from the
beginning
Much faster feature roll-out (due
to competition?)
Technical 3: Networks
Project 25
TETRA
Idea of international cooperation not visible in
standards
Inter-Subsystem Interface
standardisation still
ongoing
Strong pressure from users
asking for
“interoperability” – in long
term this may improve the
standards
Designed for cross-border
operation, ISI standard
Designed for international traffic,
numbering, country codes
Implemented efficient VPN
support for multi-agency
sharing
TETRA network can be
nationwide homogenous
seamless entity - today
Radio terminals
Project 25
TETRA
High output powers
available, tens of
watts
Quite many
manufacturers
showing handsets
in exhibitions
But still the U.S. price
of encrypting
handset is 4000 to
5000 USD
Have supported full duplex for years
Smaller size & weight
Innovations like integral GPS, 65 000
color display emerged
WAP and web browsers built in
Handsets are preferred
And the handset sells at 500 to 1000
USD
Competition is driving innovation and
cost efficiency
Speed of innovation
Who else can do this – TETRA already does:
Which other PMR technology delivers handsets
with integral GPS receiver today?
Which other PMR technology delivers handsets
with 65 000 colour display today?
Which other PMR technology delivers handsets
with web & WAP browsers today?
Quick questionnaire in TETRA World Congress
2005 revealed some 30 new TETRA terminal
models being launched during the last 3 years
Only open competition can boost
this amount of handset innovations
and R&D investment
Multi-vendor interoperability
TETRA is the first PMR technology that
created a truly open multi-vendor market
Benefits of open multi-vendor market
User benefits
wide choice of compatible certified terminals
specialised product for special needs
continuous and genuine competition
less dependency - lower risk of market disturbances
Industry benefits
wider market, bigger volumes
more possibility to invest – faster product
creation
longer lifetime of market
TETRA MoU Association runs the IOP
certification process to guarantee
open multi-vendor market
TETRA IOP Certification process
ACCEPTED into OPERATION
(Also need CE mark or TA)
STANDARDS
CERTIFICATE
MoU
Operator/User
Association
Technical Forum
Members’ Enquiry
TMO AI group
DMO AI group
ISI group
(PEI group)
MoU
Certification Body
ISCTI *)
Rome/Italy
approx 12
suppliers
*) Istituto Superiore delle Comunicazioni e tecnologie dell'Informazione
TETRA IOP achievements
Tested products
from:
TETRA IOP certification results
Cleartone
DeTeWe/FWK/R&S
Frequentis
IFR (tester)
Marconi/OTE/SELEX
Motorola
Niros
Nokia/EADS
Rohde & Schwarz
Rohill
Simoco/Sepura
Teltronic
Thales
7 companies have received TETRA
infrastructure certificates for 8
systems *)
Certificates at:
www.tetramou.com
9 companies have received TETRA
terminal certificates in trunked
mode
6 companies have received TETRA
DMO certificates
*) One more company has hosted a test
session, another more has signed in
Summary, TETRA vs Project 25
TETRA makes major difference in multi-vendor support,
certified interoperability and open competition
In voice group call services both technologies offer about the
same level of services
In one-to-one calls related services TETRA clearly leads
Use of data much better exploited in TETRA networks - IP
data is in operational use
Clear difference of innovation seen in TETRA handsets
The difference in handset prices is outstanding
Conclusions
Cellular networks cannot serve the needs
of mission critical radio users –
dedicated radio network is needed
TETRA standard provides:
-
Widest set of functionality
High capacity at low cost
Fast development of innovative product solutions
True multi-vendor market and genuine
competition
Questions?
www.tetramou.com
[email protected]
www.eads.com/tetra